- SoFi Goes In-House
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
About a year ago, digital personal finance company SoFi took its media-buyi ...
- Reconciling Marketing Effort with Retail Lift
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
In retail, where measurement is hazy, how do marketers reconcile their effor ...
- Addressable TV Advertising Efforts Need To Integrate Household Data
Digital News Daily, Tobi Elkin - Wednesday, August 16, 2017
Connected TV and over-the-top TV technologies are popular with consumers. Now markete ...
- Lesser Leaves GroupM For AT&T: Will Head New Ad, Analytics Biz
MediaDailyNews, Joe Mandese - Friday, August 4, 2017
Brian Lesser, a tech-savvy media exec who rose to CEO of Nor ...
- Addressable TV, Programmatic Ad Spends To Grow At Double Digits
Digital News Daily, Tobi Elkin - Wednesday, July 12, 2017
Ad spending for addressable TV and programmatic TV (PTV) is expected ...
- Controlling Connected Home Entertainment Devices Still Old School
Connected Thinking, Chuck Martin - Monday, June 26, 2017
It typically takes quite a long time for a specific technological chan ...
- Case Study: Social Finance Lifts Sales With Addressable TV Campaign
Digital News Daily, Tobi Elkin - Wednesday, June 14, 2017
Addressable TV campaigns are a good complement to linear TV ad campaign ...
- The High Cost Of Missing Out On Addressable TV
Marketing Daily, Ben Legg - Tuesday, June 13, 2017
Digital's insight into targeting in action is a sign of things ...
- Talking Advanced TV in Europe
Media Insider, Dave Morgan - Thursday, June 8, 2017
I'm writing this from Europe. I started the week at TV Ri ...
- Addressable Video Platform one2one Helps Market On-Demand Movies
Television News Daily, Wayne Friedman - Tuesday, June 6, 2017
New media video addressable ad-tech company one2one Media is courting movie studi ...
- 50% Would Share Smart Device Data For Discounts
Connected Thinking, Chuck Martin - Wednesday, May 31, 2017
When it comes to sharing data from smart devices, many consumers wi ...
- Addressing The Challenge Of Addressable TV
RTBlog, Tobi Elkin - Friday, May 26, 2017
Marketers face challenges in understanding which data they should use to he ...
- Samba TV, SpotX Partner To Enhance Connected TV Audience Segmentation
Real-Time Daily, Philip Rosenstein - Thursday, May 25, 2017
Samba TV, a provider of audience-based advertising insights, has partnered with vid ...
- Why Advertisers Are Bullish On Addressable TV
MediaDailyNews, Andy Sippel - Wednesday, May 24, 2017
Addressable TV is poised to make a big leap in adoption a ...
- Why Trad TV Upfronts Fall Behind Modern Consumer
Television News Daily, Tracey Scheppach, David Wilson - Friday, May 19, 2017
Viewer attention has never been more divided. So to grab their attentio ...
- Time Earned Video Metric Shows Extra Seconds Count When Targeting Ads
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 17, 2017
On average, marketers have tripled their 15-second investment without buying more ti ...
- Moving To Audience-Based TV Buying: Q&A With EyeView's Brian Katz
MediaDailyNews, Charlene Weisler - Wednesday, May 3, 2017
Brian Katz, VP, advanced tv insights and strategy at Eyeview, started o ...
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising
Real-Time Daily, Tobi Elkin - Wednesday, April 26, 2017
AT&T's AdWorks unit unveiled a sleek new media lab packed with interacti ...
- Addressable TV Registers Slow Growth Amid Price, Targeting Concerns
Television News Daily, Wayne Friedman - Tuesday, April 25, 2017
While addressable TV is growing, getting more advertisers to commit media dolla ...
- Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid Manager
Real-Time Daily, Tobi Elkin - Monday, April 24, 2017
As more marketers look to reach their audiences across screens and device ...
- 60% Of U.S. Broadband Homes Have An Internet-Connected TV Device
Connected Thinking, Chuck Martin - Thursday, April 20, 2017
Consumers may be connecting various smart devices and appliances in their home ...
- Study: Nearly Half Of All TV Buying Will Be Programmatic Within 3 To 5 Years
Real-Time Daily, Tobi Elkin - Wednesday, April 19, 2017
Most advertisers and agencies are already embracing advanced TV as an advertisi ...
- GroupM Execs Start One2One, Addressable TV Company
Television News Daily, Wayne Friedman - Monday, April 3, 2017
The new company will provide a turnkey addressable video solution for bran ...
- Modi's Bologna: Advanced TV Not As Daunting As Many Think
Audience Buying Insider, Karlene Lukovitz - Friday, March 31, 2017
While there are indeed many moving parts within the advanced television ecosyste ...
- Modi Media Approaches The Advanced TV Ecosystem
Television News Daily, Tobi Elkin - Monday, March 20, 2017
In today's quickly evolving, highly fragmented advanced TV universe, everything begins wi ...
- Addressable TV: Slow-Growing, But Better Targeted
Show Daily, Wayne Friedman - Monday, March 20, 2017
TV addressable advertising deals are still growing, but challenges remain -- especial ...
- How Modi Media Approaches The Advanced TV Ecosystem
Show Daily, Tobi Elkin - Monday, March 20, 2017
In today's quickly evolving and highly fragmented advanced TV universe, everything star ...
- Sky Rolls Out AdSmart Across Europe
Around the Net In MAD London, Sean Hargrave - Friday, March 17, 2017
Three years after its UK launch, Sky is embarking upon the pan-Europe ...
- Samsung Launches New Line Of Smart TVs That Learn What Viewers Like
AI & IoT Daily, Chase Martin - Tuesday, March 14, 2017
In an effort to redefine the role of a TV within t ...
- Truly Addressable Advertising Is Coming
RTBlog, Tobi Elkin - Friday, March 10, 2017
While cookies won't entirely disappear, in a cross-device, cross-screen world, they ...