Commentary

OTT: Is It Digital Or Is It TV?

OTT is the fastest-growing segment of TV ad spend and a new frontier for advertisers. But where exactly does it fit into the larger plan? Chris Peterson, managing partner at R2C Group, posed this fundamental question during the "Making the OTT/Digital Video Connection" discussion at TV & Video Insider Summit. "It is the best inventory you can possibly buy," touted Sara Axelbaum, SVP, Client Services at Fox Networks Group, naming a few of its advantages, such as: the audience is not skipping the commercials, 98% watch-through rate, full-screen, no fraud. Newsy's account executive Meera Sankar stressed that OTT is its own category that calls for proprietary measurement and standardization as opposed to being lumped in with digital or TV.

MODERATOR Chris Peterson, Managing Partner, R2C Group; PANELISTS Sara Axelbaum, SVP, Client Services, Fox Networks Group, Josh Boaz, Managing Director/Co-Founder, Direct Agents, Meera Sankar, Account Executive, Newsy

Find the rest of this session, and more, at our TV & Video Insider Summit Agenda page.

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