- Amazon Expected To Spend $5 Billion On Video Content This Year
Digital News Daily, Alex Weprin - Friday, February 23, 2018
"Video helps with Prime conversions and retention," JPMorgan's Doug Anmuth wrote ...
- CenturyLink To Shutter OTT Bundle
Digital News Daily, Alex Weprin - Thursday, February 22, 2018
CenturyLink Stream was one of the players in the increasingly crowded O ...
- IAB Rolls Out Primer On Advanced TV Targeting
Digital News Daily, Alex Weprin - Tuesday, February 20, 2018
The document aims to create "an opportunity to provide further education ...
- Connected-TV Ad Spend Accelerating
Digital News Daily, Alex Weprin - Tuesday, February 6, 2018
As consumers embrace video consumed on their TV sets, but delivered throu ...
- Bringing Linear TV Into Addressable Market
Television News Daily, Charlene Weisler - Tuesday, February 6, 2018
"Linear television does not come to mind when people think of advanc ...
- Samba TV Debuts Self-Serve Audience Targeting Service
Television News Daily, Wayne Friedman - Monday, January 8, 2018
Ad tech company Samba TV says its Audience Platform improves the abili ...
- IAB, 4As Unveil Terms, Conditions Addendum For Long-Form Video
Digital News Daily, Alex Weprin - Thursday, January 4, 2018
The Interactive Advertising Bureau and American Association of Advertising Agencies on Thursd ...
- Sling TV Partners With comScore To Start Cross-Platform Addressable Measurement
Television News Daily, Wayne Friedman - Thursday, January 4, 2018
Sling TV brings comScore "verified" addressable TV impressions and OTT impressions togethe ...
- New Voice Assistants At CES: LG TV Remote, GE Lights, Nuance AI Link
Connected Thinking, Chuck Martin - Wednesday, January 3, 2018
At CES last year, voice was a big deal. Primarily, companies we ...
- Tops in 2017: Pepper The Robot, Microchips In Employees, Internet-Connected TVs
Connected Thinking, Chuck Martin - Friday, December 29, 2017
As the year winds down, I took a look back to s ...
- Smart TVs Join The In-Home Digital Voice Race
Connected Thinking, Chuck Martin - Tuesday, December 26, 2017
While voice control of in-home smart devices continues to grow, consumers a ...
- Smart TV Seen As Dominant In-Home Smart Hub
Connected Thinking, Chuck Martin - Thursday, December 7, 2017
Consumers are finding plenty of devices to interact with in their hom ...
- FCC Authorizes Next Gen TV, Paves Way For Targeted Broadcast Ads
Digital News Daily, Wendy Davis - Thursday, November 16, 2017
"Next Gen TV should enhance the free, over-the-air television service that ma ...
- GroupM Taps Comcast's Jimenez To Run Modi
MAD, Steve McClellan - Tuesday, November 14, 2017
Marissa Jimenez spent nine years at Comcast before joining Altice USA. Mi ...
- Channel 4 Working On Making All 4 Addressable
Around the Net In MAD London, Sean Hargrave - Tuesday, November 14, 2017
"Campaign" is reporting that Channel 4 is making inroads in offering addressab ...
- ITV Unveils Addressable TV Ad Plans
Around the Net In MAD London, Sean Hargrave - Friday, November 10, 2017
"The Drum" reveals that ITV has big addressable tv advertising plans f ...
- Addressable TV Serves The Industry Today's Most Valuable Ad Impression
Marketing Insider, Jamie Power - Tuesday, October 31, 2017
Throw out those old marketing textbooks -- television is no longer ju ...
- Consumers Moving To Watching TV On VR Headsets
Connected Thinking, Chuck Martin - Tuesday, October 10, 2017
Television viewing is coming to virtual reality. While VR headsets have be ...
- Future Of TV Stations Includes Different Ad Prospects
TV Watch, Wayne Friedman - Friday, September 29, 2017
Local TV station groups have a lot to be happy about ...
- GroupM Launches Addressable TV Company Finecast
MAD, Steve McClellan - Wednesday, September 27, 2017
The new offering is designed to help TV advertisers target viewers mo ...
- As Facebook Pushes Political Ad Transparency, Will Linear TV Seek More?
TV Watch, Wayne Friedman - Monday, September 25, 2017
In the future of addressable TV advertising, traditional, linear TV viewers m ...
- Canoe Hits 100 Billion TV Commercials For VOD Programming
Television News Daily, Wayne Friedman - Thursday, September 21, 2017
For the full year ended in 2016, Canoe said it handled 17 ...
- 73% Of Broadband Consumers Want To Tightly Control Their Personal Data
Connected Thinking, Chuck Martin - Wednesday, September 13, 2017
While the Internet of Things will produce mountains of data, many consume ...
- AT&T Talks Bigger Addressable Advertising After Time Warner Purchase
Television News Daily, Wayne Friedman - Wednesday, September 13, 2017
With the expected $85.4 billion deal for Time Warner soon to clos ...
- Market Forces Drive Addressable TV To Become Reality
Television News Daily, John DeFilippis - Saturday, August 26, 2017
What has made the prospect of addressable TV advertising frustrating for ma ...
- Setting The Top Of The Funnel Higher
Show Daily: Videos, Steve Smith - Thursday, August 24, 2017
The marketer's job is to get the audience -- not to assu ...
- OTT: Is It Digital Or Is It TV?
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
OTT is the fastest-growing segment of TV ad spend. But where exact ...
- Fox Vs. Newsy: How OTT Can Be Different
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
As the fastest-growing segment of TV ad spend, OTT has a potenti ...
- Addressable TV's Biggest Constraints
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
During the Q&A session "Doing the Addressable TV Math," at MediaPost's ...
- SoFi Goes In-House
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
About a year ago, digital personal finance company SoFi took its media-buyi ...