- Connekt Inks Deal To Bring Interactive Shopping To Sony TVs
Digital News Daily, Alex Weprin - Tuesday, October 2, 2018
Connekt's ShopTV app allows consumers to shop for clothing, electronics or oth ...
- Xandr's Brian Lesser: Relevant Ads, T-Commerce Can Transform Video Ad Biz
Digital News Daily, Alex Weprin - Monday, October 1, 2018
When it comes to over-the-top video, Lesser says he sees a marketpla ...
- iSpot Raises $30M To Expand Hiring
Digital News Daily, Alex Weprin - Thursday, September 27, 2018
Existing backers Madrona Venture Group and Insight Venture Partners are leading t ...
- AT&T Restarts Ad Business With New Company: Xandr
Television News Daily, Wayne Friedman - Tuesday, September 25, 2018
The business unit has made its first sales rep deals with Alti ...
- Dataxu Launches Unified Buying Solution For Linear, Connected And Addressable TV
Digital News Daily, Alex Weprin - Friday, September 21, 2018
The company claims that TotalTV can "reach de-duplicated strategic audiences among mo ...
- Sling TV Signs With Nielsen
Television News Daily, Wayne Friedman - Thursday, September 20, 2018
Sling will be measured by Nielsen's Digital Ad Ratings for measuring target ...
- Interactivity In CTV May Be Key To Driving Sales
Digital News Daily, Alex Weprin - Tuesday, September 18, 2018
Connected TV now accounts for 27% of overall video volume, up fr ...
- Are Marketers Focusing On The Wrong Advances In Television Advertising?
Television News Daily, Karl Stillner - Wednesday, September 12, 2018
The democratization of TV viewing data has opened up the floodgates ...
- 3 Factors Key To Targeted TV Success
Television News Daily, James Shears - Thursday, September 6, 2018
With addressable, advertisers can use the information obtained through the platform ...
- Verizon Sets 5G Home Internet Launch, With Free YouTube TV, Apple TV 4K
Connected Thinking, Chuck Martin - Wednesday, August 15, 2018
As phone makers start to look at launching 5G phones, Verizon ju ...
- Using Advanced Tech In Advanced Television: Q&A With DataXu's Catanzaro
Television News Daily, Charlene Weisler - Monday, July 30, 2018
Sandro Catanzaro, founder and Chief Innovation Officer of DataXu, discusses his compan ...
- AMC Networks, Sorenson Media Team For Addressable TV
Television News Daily, Wayne Friedman - Thursday, July 26, 2018
TV ads are replaced in real-time with content relevant to TV househo ...
- Eyeview Raises $20M, Personalizes Video Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, July 16, 2018
The company's video targeting platform dynamically inserts personalized messages with help fr ...
- Simpli.fi Adds Location-Based TV To Platform For Ad Targeting
Digital News Daily, Laurie Sullivan - Wednesday, July 11, 2018
An addressable geofencing feature on Simpli.fi's platform aims to connect TV viewe ...
- Smart TVs Gather Viewing Info For Targeting Ads
Around the Net in IoT, Chuck Martin - Thursday, July 5, 2018
Television viewer information is increasingly being captured and used for more preci ...
- Roku To Launch Ad Platform, 'Audience Marketplace,' For Buyers, Sellers
Digital News Daily, Alex Weprin - Wednesday, June 27, 2018
The Audience Marketplace platform will combine Roku's own proprietary audience data a ...
- Extreme Reach Taps Tim Conley As CEO
Digital News Daily, Alex Weprin - Tuesday, June 26, 2018
Conley, a co-founder of the company, stepped in to lead the compa ...
- Video Entertainment Leading Smart Device Market To $206 Billion This Year: IDC
AI & IoT Daily, Chuck Martin - Friday, June 22, 2018
The smart home market globally will ship 550 million devices this yea ...
- New Amazon Fire TV Cube Lets Consumers Change Channels With Alexa
AI & IoT Daily, Chuck Martin - Thursday, June 7, 2018
Amazon is launching a new Alexa-controlled TV device called Fire TV Cub ...
- CBS Taps Nielsen Gracenote ACR For Smart TV Dynamic Ad Insertion
Television News Daily, Wayne Friedman - Monday, May 14, 2018
CBS and Nielsen say they will work together to deliver Dynamic ...
- Panera Offers 1-Day Soup Freebie To Promote Delivery Rollout
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2018
The chain is also promoting digitally ordered delivery - a core grow ...
- Viacom, Comcast Cable Ink Long-Term Advanced Ad Deal
Television News Daily, Wayne Friedman - Monday, April 23, 2018
Key to the deal for Viacom is the addressable ad targeting ...
- Best Buy, Amazon Partner For New Smart TVs
AI & IoT Daily, Chuck Martin - Wednesday, April 18, 2018
Amazon and Best Buy are teaming to bring the next generation ...
- Comcast Launches Cloud-Based Video Ad Platform
Digital News Daily, Alex Weprin - Tuesday, April 10, 2018
The new platform, AdStor, allows ads to be quickly uploaded to ...
- Altice Launches A4, Providing Ad, Data Solutions
Digital News Daily, Alex Weprin - Thursday, April 5, 2018
The company acquired addressability tech provider Audience Partners and the supply-side programmat ...
- Altice USA Starts New Advanced Ad Brand
Television News Daily, Wayne Friedman - Thursday, April 5, 2018
A day after three other major cable companies announced the debut ...
- Fulfilling The Promise Of Addressable Local TV
Television News Daily, Brett Adamczyk - Friday, April 6, 2018
Slower to capitalize on the addressable capabilities of advanced TV than i ...
- Cable Giants Launch Jointly Owned Advertising Unit
Digital News Daily, Alex Weprin - Wednesday, April 4, 2018
The three -- Comcast, Charter, and Cox -- are debuting a shar ...
- Use Of Advanced TV Advertising Set To Rise
Digital News Daily, Alex Weprin - Friday, March 30, 2018
According to the Advanced TV Primer report, which video advertising platform Videolo ...
- Tru Optik, TiVo Sign Data Deal
Video Insider, Alex Weprin - Tuesday, March 27, 2018
Under the terms of the agreement, TiVo's linear TV viewership data-which includ ...