- Philo Taps SpotX For Programmatic Monetization
Digital News Daily, Alex Weprin - Thursday, April 18, 2019
SpotX's Demand Facilitation team is also "aggressively communicating to the world ...
- Addressable TV Spending Growing To $3.4 Billion in 2020
Television News Daily, Wayne Friedman - Tuesday, March 26, 2019
Total addressable TV viewing is projected to rise 25% by 2022 fr ...
- Comcast Adds Smart Home Voice Commands For March Madness
AI & IoT Daily, Chuck Martin - Thursday, March 21, 2019
Viewers with smart color-emitting lightbulbs, such as Philips Hue, can use voi ...
- NBCU, Sky AdSmart Team For Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 18, 2019
The merger is intended to boost linear TV optimization tools for advertiser ...
- FreeWheel Unveils Media Unit At Upfront, Inks Vizio Deal
Digital News Daily, Alex Weprin - Wednesday, March 13, 2019
The company outlined three initiatives that will form the core of FreeWhe ...
- Amazon Says Digital Adoption In Rural U.S. Could Drive $84.5B Annually, Overlooks Challenges
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 13, 2019
The study found adoption of digital technology could grow rural small businesse ...
- New Vizio-Led Addressable Ad Group Develops Standards For Smart TV
Television News Daily, Wayne Friedman - Tuesday, March 12, 2019
OAR will seek "a technical means to better monetize every TV impressi ...
- Tremor Video DSP Expands CTV Business Ahead Of RhythmOne Acquisition
Digital News Daily, Alex Weprin - Tuesday, March 5, 2019
Tremor Video is adding new capabilities to its CTV offerings that incorpora ...
- Pivoting To Brand
Show Daily, Nina Lentini - Tuesday, March 5, 2019
"The state of where we are at as a company forces ...
- Sling TV Tripled Advertising Revenues In 2018, Credits Dynamic Ad Insertion
Digital News Daily, Alex Weprin - Thursday, February 28, 2019
Sling supports DAI on more than 90 of its networks. Those a ...
- Optimizing Linear
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"Optimization works at about 75% of the cases for our clients. Whe ...
- Nielsen Buys Sorenson, Accelerates Addressable Ad Business
Television News Daily, Wayne Friedman - Thursday, February 21, 2019
Nielsen has acquired addressable advertising company Sorenson Media, and will launch Niels ...
- SpotX Implements The Trade Desk's Unified ID Solution
Digital News Daily, Alex Weprin - Wednesday, February 6, 2019
Unified ID lets different companies in the digital ad supply chain integra ...
- Xandr Poised To Expand Addressable Ad Business, Staff
Digital News Daily, Alex Weprin - Tuesday, February 5, 2019
The company has hired Jay Askinasi as vice president, head of agen ...
- EDO Taps Grunther To Lead Media Analytics Business
Digital News Daily, Alex Weprin - Monday, January 28, 2019
EDO uses its software to analyze every advertising spot on television, fr ...
- 3 Key Trends Expected To Impact The Media Landscape
MediaDailyNews, Kris Magel - Wednesday, January 16, 2019
In 2019, identity will eclipse the cookie.That means smarter, more connected a ...
- Where Is Inventory For Advanced Advertising?
Television News Daily, Wayne Friedman - Friday, January 11, 2019
TV doesn't want to make the same mistake with advanced advertising th ...
- SpotX To Benefit From RTL Acquisition Of Yospace
Digital News Daily, Alex Weprin - Wednesday, January 9, 2019
At the heart of the deal is Yospace's expertise in server-side ...
- Where Does Advanced TV Advertising Fit In 2019?
TV Watch, Wayne Friedman - Thursday, December 27, 2018
On the upside: addressable TV advertising has achieved decent scale -- arou ...
- Dish, Sling TV Sign Up For Comscore's Campaign Ratings Beta
Digital News Daily, Alex Weprin - Thursday, December 13, 2018
In the case of Dish, CCR will allow advertisers to view t ...
- Dish Media Sales Joins Comscore's Cross-Platform Ratings Test
Television News Daily, Wayne Friedman - Thursday, December 13, 2018
Campaign Ratings will provide person-level reach and co-viewing insights for linear nation ...
- Nielsen Adds A+E Networks, MediaTek To Addressable Ad Test
Television News Daily, Wayne Friedman - Thursday, November 29, 2018
The dynamic advertising replacement and delivery platform will account for audience gend ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The new product combined an array of sophisticated technologies, including: TV ...
- Cadent Launches Self-Serve Addressable TV Buying/Planning Platform
Television News Daily, Wayne Friedman - Tuesday, November 6, 2018
Cadent says its platform covers 70 million addressable TV households -- near ...
- Clarification: Cadent's New Product Is Partly Self-Serve
Television News Daily, Wayne Friedman - Tuesday, November 6, 2018
The new product is partly self-serve, but only for its campaign workfl ...
- EDO Raises $12M To Scale TV Analytics Platform
Digital News Daily, Alex Weprin - Thursday, November 1, 2018
Cofounded in 2015 by actor Edward Norton and the tech entrepreneur Dani ...
- Telaria Launches Tool To Provide Video Intelligence To Publishers
Digital News Daily, Alex Weprin - Monday, October 29, 2018
The solution, TV Content Reporting, is a plus for advertisers. It cou ...
- IAB Releases Advanced TV Attribution Buyer's Guide
Digital News Daily, Alex Weprin - Monday, October 29, 2018
The Buyer's Guide addresses the workflow of the attribution process, what ...
- Oracle, comScore Ink Audience-Targeting Deal
Digital News Daily, Alex Weprin - Wednesday, October 17, 2018
The deal is for audience targeting with TV segments, allowing marketers ...
- Nielsen Catalina Solutions Expands Advanced TV Suite
Digital News Daily, Alex Weprin - Monday, October 8, 2018
The suite allows CPG marketers to measure data-driven linear TV, addressable T ...