- Is A 'New' Pay-TV Bundle Part Of Our Future?
Advanced TV Insider, Karlene Lukovitz - Friday, December 27, 2019
Will cord-cutters' frustration with too many services push traditional pay-TV operators a ...
- Year-End Frenzy Of Cross-Media Activity Sets Stage For Pivotal 2020
Advanced TV Insider, Karlene Lukovitz - Friday, December 20, 2019
The year-end flurry of OTT, CTV and addressable deals, partnerships, and n ...
- A+E Networks Will Deliver Custom Ads Within Linear Households Via New Solution
Digital News Daily, Karlene Lukovitz - Thursday, December 19, 2019
A+E is employing new national custom messaging platform from Adcuratio, and Di ...
- Dish Media Gives Marketers Extended Reach With Addressable TV
Television News Daily, Wayne Friedman - Wednesday, December 18, 2019
Dish Media Sales has started a new "reach" product that can exte ...
- Dish, FreeWheel Partner On Tech To Integrate Traditional, Addressable TV Buys
Digital News Daily, Karlene Lukovitz - Thursday, December 12, 2019
Partners say the solution's unified view across the two types of inventori ...
- Dish, FreeWheel Strike Deal To Optimize Addressable TV Advertising With Traditional Media Buys
Television News Daily, Wayne Friedman - Thursday, December 12, 2019
Dish Network and FreeWheel, Comcast's ad server business, have struck a de ...
- FBI Warns Your Smart TV May Be Spying On You
Connected Thinking, Chuck Martin - Friday, December 6, 2019
Smart devices present a potential problem if not properly managed, according ...
- Evaluating TV's Enhanced Role In A Full-Funnel Environment
MediaDailyNews, Artie Bulgrin - Monday, November 18, 2019
The lines are blurring between TV's role as a high-reach, long-term bra ...
- Comcast Spotlight Rebrands As Effectv, Adds Addressable Products
Television News Daily, Wayne Friedman - Monday, November 4, 2019
As part of the rebranding, Comcast Spotlight is adding two addressable offering ...
- Addressable's Accelerating Push Into National Inventory
Advanced TV Insider, Karlene Lukovitz - Friday, October 18, 2019
What has to happen before scalable amounts of national networks' TV inventori ...
- AT&T's Xandr Acquires Clypd
Digital News Daily, Karlene Lukovitz - Friday, October 18, 2019
AT&T is further building out its addressable offerings by adding the Cly ...
- Discovery Picks FreeWheel For Unified Ad Management
Digital News Daily, Karlene Lukovitz - Tuesday, October 1, 2019
The full-portfolio platform spans Discovery Go, as well as cable/satellite provider ap ...
- Leaders Envision Local Broadcast TV's Near Future
Advanced TV Insider, Karlene Lukovitz - Friday, September 27, 2019
Executives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visio ...
- ATSC 3.0-Enabled TVs Get Consumer Branding: NextGenTV
Digital News Daily, Karlene Lukovitz - Friday, September 27, 2019
Logo will identify next-gen TVs and devices for consumers once the standa ...
- New Addressable CTV Solution Offers Audience, Contextual, Behavioral Targeting
Digital News Daily, Karlene Lukovitz - Thursday, September 26, 2019
Telaria's solution spans CTV/OTT, mobile, and desktop. ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure Media
Data & Programmatic Insider, Laurie Sullivan - Friday, September 6, 2019
The integration with more than 60 data providers and marketplaces gives advertise ...
- Universal Addressability: Not Easy, But 'Within Reach,' Concludes New White Paper
Advanced TV Insider, Karlene Lukovitz - Friday, September 6, 2019
After an extensive analysis of what will be required on the technic ...
- Xandr Launches Premium TV, Video SSP Platform Xandr Monetize
Television News Daily, Wayne Friedman - Thursday, September 5, 2019
AT&T's advanced ad unit Xandr is launching a supply-side platform for premi ...
- Channel 4 Gets Addressable As TV Avoids Being A Digital Marketing Victim
London Blog, Sean Hargrave - Tuesday, September 3, 2019
Digital is killing print, and with so much rich data available, ...
- Xandr Tapping Comscore For Addressable Linear Marketplace
Digital News Daily, Karlene Lukovitz - Thursday, August 15, 2019
Comscore will supply the ratings and currency for the live linear addressab ...
- Xandr Strikes Addressable Measurement Deal With Comscore
Television News Daily, Wayne Friedman - Wednesday, August 14, 2019
Xandr's addressable offering comes from AT&T's first-party consumer data, as well ...
- Political Addressable Ads On TV Could Be Next
TV Watch, Wayne Friedman - Thursday, August 15, 2019
Will political addressable TV advertising be a thing? We might see mo ...
- Who Cares About TV Cord-Cutting? Advanced Ads, Digital Sales Deliver
TV Watch, Wayne Friedman - Wednesday, August 14, 2019
What was once a pay TV market of 101 million subscribers ...
- A New Forum For The Brave New World Of Advanced TV
Advanced TV Insider, Karlene Lukovitz - Friday, August 9, 2019
Digital News Daily's editor launches a weekly column dedicated to exploring th ...
- Comcast Pushes New Addressable Advertising Group
Television News Daily, Wayne Friedman - Tuesday, June 18, 2019
The group is forming because it says "addressability begins with the conte ...
- Is The Future Addressable TV Advertising Or Nonlinear TV Advertising?
TV Watch, Wayne Friedman - Tuesday, June 18, 2019
Some 15% of advertisers are now including addressable TV regularly in the ...
- 3 Things To Look Out For At Cannes This Year
MAD London, Nick Beck - Friday, June 14, 2019
From tech titans to the rise of "out-housed" in-housing, what's in sto ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV Offerings
Digital News Daily, Alex Weprin - Tuesday, May 14, 2019
The new video ad marketplace will be called "Community" and be cross-platfor ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020
Digital News Daily, Alex Weprin - Tuesday, May 7, 2019
Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen ...
- Turner Leaves Open AP Consortium
Television News Daily, Wayne Friedman - Saturday, April 20, 2019
AT&T, Turner's parent, is pushing its own advanced advertising unit, Xandr, whi ...