- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement
MediaDailyNews, Jane Clarke - Tuesday, April 14, 2020
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understa ...
- Pandemic-Driven Sea Changes Make Advanced TV's Targeting Even More Valuable
Advanced TV Insider, Karlene Lukovitz - Friday, April 3, 2020
OTT/CTV and addressable strategies can help advertisers fill the short-term impressions shortfa ...
- GroupM's Finecast Arrives In Canada
Mediapsssst, Richard Whitman - Monday, March 9, 2020
Partners include media companies, such as Bell, Rogers, CBC and Corus, ...
- What's Possible With Addressable? Maybe More Than You Think
Advanced TV Insider, Karlene Lukovitz - Friday, March 6, 2020
Cadillac is among the brands using innovative approaches like propensity models ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV Campaigns
MediaDailyNews, Joe Mandese - Tuesday, January 28, 2020
MRI-Simmons, the dominant source for consumer media, lifestyle and product usage da ...
- Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% Next
MAD, Steve McClellan - Wednesday, January 22, 2020
The predicted 2020 growth will translate to an additional $23.3 billion ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Advanced TV advertising on OTT/connected TV platforms is being used by 6 ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2020
Centro's ad platform recently became certified on Hulu's private marketplace, allowing advertise ...
- Nielsen's Addressable TV Test Adds TV Network Groups
Television News Daily, Wayne Friedman - Tuesday, January 7, 2020
Expanding an addressable TV platform beta test, Nielsen has added major ...
- Is A 'New' Pay-TV Bundle Part Of Our Future?
Advanced TV Insider, Karlene Lukovitz - Friday, December 27, 2019
Will cord-cutters' frustration with too many services push traditional pay-TV operators a ...
- Year-End Frenzy Of Cross-Media Activity Sets Stage For Pivotal 2020
Advanced TV Insider, Karlene Lukovitz - Friday, December 20, 2019
The year-end flurry of OTT, CTV and addressable deals, partnerships, and n ...
- A+E Networks Will Deliver Custom Ads Within Linear Households Via New Solution
Digital News Daily, Karlene Lukovitz - Thursday, December 19, 2019
A+E is employing new national custom messaging platform from Adcuratio, and Di ...
- Dish Media Gives Marketers Extended Reach With Addressable TV
Television News Daily, Wayne Friedman - Wednesday, December 18, 2019
Dish Media Sales has started a new "reach" product that can exte ...
- Dish, FreeWheel Partner On Tech To Integrate Traditional, Addressable TV Buys
Digital News Daily, Karlene Lukovitz - Thursday, December 12, 2019
Partners say the solution's unified view across the two types of inventori ...
- Dish, FreeWheel Strike Deal To Optimize Addressable TV Advertising With Traditional Media Buys
Television News Daily, Wayne Friedman - Thursday, December 12, 2019
Dish Network and FreeWheel, Comcast's ad server business, have struck a de ...
- FBI Warns Your Smart TV May Be Spying On You
Connected Thinking, Chuck Martin - Friday, December 6, 2019
Smart devices present a potential problem if not properly managed, according ...
- Evaluating TV's Enhanced Role In A Full-Funnel Environment
MediaDailyNews, Artie Bulgrin - Monday, November 18, 2019
The lines are blurring between TV's role as a high-reach, long-term bra ...
- Comcast Spotlight Rebrands As Effectv, Adds Addressable Products
Television News Daily, Wayne Friedman - Monday, November 4, 2019
As part of the rebranding, Comcast Spotlight is adding two addressable offering ...
- Addressable's Accelerating Push Into National Inventory
Advanced TV Insider, Karlene Lukovitz - Friday, October 18, 2019
What has to happen before scalable amounts of national networks' TV inventori ...
- AT&T's Xandr Acquires Clypd
Digital News Daily, Karlene Lukovitz - Friday, October 18, 2019
AT&T is further building out its addressable offerings by adding the Cly ...
- Discovery Picks FreeWheel For Unified Ad Management
Digital News Daily, Karlene Lukovitz - Tuesday, October 1, 2019
The full-portfolio platform spans Discovery Go, as well as cable/satellite provider ap ...
- Leaders Envision Local Broadcast TV's Near Future
Advanced TV Insider, Karlene Lukovitz - Friday, September 27, 2019
Executives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visio ...
- ATSC 3.0-Enabled TVs Get Consumer Branding: NextGenTV
Digital News Daily, Karlene Lukovitz - Friday, September 27, 2019
Logo will identify next-gen TVs and devices for consumers once the standa ...
- New Addressable CTV Solution Offers Audience, Contextual, Behavioral Targeting
Digital News Daily, Karlene Lukovitz - Thursday, September 26, 2019
Telaria's solution spans CTV/OTT, mobile, and desktop. ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure Media
Data & Programmatic Insider, Laurie Sullivan - Friday, September 6, 2019
The integration with more than 60 data providers and marketplaces gives advertise ...
- Universal Addressability: Not Easy, But 'Within Reach,' Concludes New White Paper
Advanced TV Insider, Karlene Lukovitz - Friday, September 6, 2019
After an extensive analysis of what will be required on the technic ...
- Xandr Launches Premium TV, Video SSP Platform Xandr Monetize
Television News Daily, Wayne Friedman - Thursday, September 5, 2019
AT&T's advanced ad unit Xandr is launching a supply-side platform for premi ...
- Channel 4 Gets Addressable As TV Avoids Being A Digital Marketing Victim
London Blog, Sean Hargrave - Tuesday, September 3, 2019
Digital is killing print, and with so much rich data available, ...
- Xandr Tapping Comscore For Addressable Linear Marketplace
Digital News Daily, Karlene Lukovitz - Thursday, August 15, 2019
Comscore will supply the ratings and currency for the live linear addressab ...
- Xandr Strikes Addressable Measurement Deal With Comscore
Television News Daily, Wayne Friedman - Wednesday, August 14, 2019
Xandr's addressable offering comes from AT&T's first-party consumer data, as well ...