- Dish Media To Automate Addressable Access Through Verizon Media's DSP
Digital News Daily, Karlene Lukovitz - Thursday, September 3, 2020
The addition of Dish Media's 7 million addressable households to Fios TV ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins Vizio
Television News Daily, Wayne Friedman - Wednesday, August 19, 2020
Gaynor, who will join Vizio as vice president, network partnerships, will bui ...
- Comscore's Q2 Saw Narrowed Losses, Positive EBITDA
Digital News Daily, Karlene Lukovitz - Tuesday, August 11, 2020
Comscore's revenue fell 8%, despite growth in TV and addressable TV, d ...
- Motivational-Based Targeting Using 265 Psychological Traits Comes To Marketing
Data & Programmatic Insider, Laurie Sullivan - Monday, August 3, 2020
Research Measurement Technologies and Semasio are announcing technology that understands peoples' motivatio ...
- In Addressable, Breaking Up Is Hard To Do
Advanced TV Insider, Karlene Lukovitz - Friday, July 31, 2020
Agency, network, MVPD and measurement executives extolled addressable's promise, but also acknowledg ...
- Discovery, Inc. Joins On Addressability Initiative
Digital News Daily, Karlene Lukovitz - Friday, July 31, 2020
The company will be able to offer dynamic ad insertion in i ...
- Why The Most Important New Industry Acronym May Be RCT
RTBlog, Joe Mandese - Monday, July 13, 2020
It's been a while since I've heard the old Wanamaker chestnut "ha ...
- Ben Tatta, 605 Co-Founder, Named President, Standard Media Index
Television News Daily, Wayne Friedman - Monday, July 6, 2020
Tatta, formerly a senior exec at 605 and Cablevision Media Sales, w ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did n ...
- AMC Becomes First Network To Pilot The On Addressability Initiative
Digital News Daily, Karlene Lukovitz - Thursday, June 11, 2020
AMC Networks' participation marks a key step toward achieving addressable inventory availabili ...
- KPM Turns Streaming, Addressable TV Into Performance Channel Through Roku, Xandr
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2020
The move turns TV, which has been an awareness channel, into ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed
Television News Daily, Wayne Friedman - Friday, June 5, 2020
"The sports marketplace has started to move," says Rita Ferro, president, Disn ...
- OMD's Geraci Joins Ad-Tech Company Adcuratio Media
Television News Daily, Wayne Friedman - Monday, June 1, 2020
Longtime Omnicom Media Group executive Chris Geraci has joined Adcuratio Media, ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform Blockgraph
Television News Daily, Wayne Friedman - Friday, May 29, 2020
The deal provides aggregated, anonymized data to be used in advanced advertisi ...
- Acxiom Teams With Matterkind On New Addressable Buying Service
Digital News Daily, Karlene Lukovitz - Thursday, May 21, 2020
The solution integrates Acxiom's data, data management and identity capabilities with Matterkind ...
- ViacomCBS, Scripps Join Advanced Smart TV Group Project OAR
Television News Daily, Wayne Friedman - Monday, May 11, 2020
Project OAR, the consortium promoting addressable advertising standards on smart TVs, h ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to addre ...
- Univision Joins Nielsen's Addressable TV Beta Program
Digital News Daily, Karlene Lukovitz - Thursday, May 7, 2020
Univision joins seven other major broadcasters in testing Nielsen's platform, which ai ...
- Why American Companies Are Researching More D2C, Less Retargeting Post-Pandemic
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
American businesses are spending more time researching direct-to-consumer advertising, native advertising a ...
- Ampersand To Be Exclusive Seller For Fios Addressable Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, May 6, 2020
Ampersand will also use Verizon Media's DSP as its primary buying platfo ...
- MSG Networks Sports Taps Social, Content To Offset Declines Amidst NBA, NHL Pause
Digital News Daily, Laurie Sullivan - Monday, May 4, 2020
To offset declines, MSG Networks has supplemented game content with insights a ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement
MediaDailyNews, Jane Clarke - Tuesday, April 14, 2020
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understa ...
- Pandemic-Driven Sea Changes Make Advanced TV's Targeting Even More Valuable
Advanced TV Insider, Karlene Lukovitz - Friday, April 3, 2020
OTT/CTV and addressable strategies can help advertisers fill the short-term impressions shortfa ...
- GroupM's Finecast Arrives In Canada
Mediapsssst, Richard Whitman - Monday, March 9, 2020
Partners include media companies, such as Bell, Rogers, CBC and Corus, ...
- What's Possible With Addressable? Maybe More Than You Think
Advanced TV Insider, Karlene Lukovitz - Friday, March 6, 2020
Cadillac is among the brands using innovative approaches like propensity models ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV Campaigns
MediaDailyNews, Joe Mandese - Tuesday, January 28, 2020
MRI-Simmons, the dominant source for consumer media, lifestyle and product usage da ...
- Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% Next
MAD, Steve McClellan - Wednesday, January 22, 2020
The predicted 2020 growth will translate to an additional $23.3 billion ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Advanced TV advertising on OTT/connected TV platforms is being used by 6 ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2020
Centro's ad platform recently became certified on Hulu's private marketplace, allowing advertise ...
- Nielsen's Addressable TV Test Adds TV Network Groups
Television News Daily, Wayne Friedman - Tuesday, January 7, 2020
Expanding an addressable TV platform beta test, Nielsen has added major ...