Clarification: Cadent's New Product Is Partly Self-Serve

In the article, “Cadent Launches Self-Serve Addressable TV Buying/Planning Platform” (Television News Daily, November 6, 2018), the new product is partly self-serve, but only for its campaign workflow tool and analytics reporting. Also, Cadent gets all its advertising inventory -- including linear and addressable inventory -- from around 200 multichannel video programming distributors.
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