Commentary

Setting The Top Of The Funnel Higher

The marketer's job is to get the audience -- it's not to assume who their audience is. Lindsay Hendricks, senior media manager at Positec Tool Corporation, shares some surprising findings at the "What Does A Convergence Video Strategy Look Like?" panel at the TV & Video Insider Summit. According to Lindsay, there is clearly a sweet spot for addressable and programmatic. However marketers can offset the cost of those by paying low CPMs for the high funnel that would be retargeted.


MODERATOR Noah Dyer, VP of Marketing Strategies, On-Advertising; PANELISTS Ashley Evenson, Director, Ciceron Digital Media Group, Lindsay Hendricks, Senior Media Manager, Positec Tool Corporation, Jeremy Lockhorn, VP, Emerging Media + Mobile Lead, NA, SapientRazorfish, Ly Tran, Chief Media Officer, Proof Advertising.

Find the rest of this session, and more, at our TV & Video Insider Summit Agenda page.

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