During the Q&A session "Doing the Addressable TV Math," at MediaPost's TV & Video Insider Summit, panelists took on addressable TV's biggest constraints and expressed that they wish they could measure addressable TV and OTT. On their wish list -- multi-touch attribution and connecting on-air exposure to lower-funnel conversions. And where do addressable and OTT live in the agency? Apparently, everywhere.
MODERATOR Wayne Friedman, West Coast Editor, MediaPost; PANELISTS Matthew Gudgeon, Sales Account Manager Programmatic TV, Adobe; Josh Martin, EVP and Head of Mass Market Acquisition Media, Performics; Samantha Stecker, Director, Media Strategy & Innovation, Ocean Media
Find the rest of this session, and more, at our TV & Video Insider Summit Agenda page.