Tag results for "addressable"
- The String Of Letters, Numbers That Make Up ID5 User IDsInitial tests of the integration found that when the ID5 ID ...
- Hackers Stealing Cookies May Become Last Straw In Google's U-TurnCookie stealing has become a problem in the digital ad industry ...
- Yahoo Climbs To The Top Of Mount SnowflakeThe progression from ad targeting to web browser cookies to connected I ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Short-Duration Olympics Events Have Long-Tail Viewing, Study FindsThe men's 100-meter final -- where the winning time was 9.79 secon ...
- Will Audience Curation Solve Addressability Challenges?Lotame Curation will give advertisers a way to build audience segments bas ...
- Roku, Trade Desk Ink ID Graph Deal For Streaming AdsThe Trade Desk has inked a major deal for its open-source identi ...
- Television's Addressable Transformation: A Lifeline For Local StationsUnlike national addressability, the local station addressable business requires all distributors ...
- Zero-Click Era Requires Interesting Data PartnershipsReach and addressability to connect brands to consumers without cookies may se ...
- Dentsu Unveils First Party Data-Driven Merkury For MediaWith this launch, Dentsu said it will become the first agency holdi ...
- India's Connected TV Ad Spending To Grow 30% A YearAbout half of households in India said they own a smart T ...
- Data Targeting Startup Recruits Ad Vets For Advisory BoardA group of industry veterans will serve on the advisory board ...
- Media Agency Of The Year: KinessoOn the surface, we named Kinesso agency of the year based ...
- What IAB Tech Lab's Katsur Predicts Next For MediaIAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- Survey Finds High Intent To Start Using Or Spend More On Addressable TVGo Addressable poll indicates more buyers seeing improvement in measurement, scale, opportunit ...
- AMC Networks Bows Live Linear Programmatic BuysThe industry-first capability promises to open digital media efficiencies to national line ...
- Addressable Gets A Boost From Satellite CarriersWith DirecTV and Dish TV being integrated into Canoe's unified solution, nation ...
- Yahoo, LiveRamp Expand Partnership To Scale AddressabilityBrands using the Yahoo DSP can achieve greater reach through Yahoo ConnectI ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom AudiencesThe partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- Half Of Buyers Say Addressable TV Played Role In UpfrontsAnd 80% of those execs said addressable was an important or extreme ...
- DirectTV: Digital Media, Addressable TV Still A Priority For AdvertisersAddressable TV is increasingly combined with search, display and other media ...
- Disney Upfront Completed, 'In Line' With Year-Ago VolumeDisney Advertising has closed its upfront deals for the new TV seas ...
- 73% Of Marketers Now Using Addressable TVSeventy-three percent of marketers now use addressable TV - up from 6 ...
- NASCAR Races Toward DataNASCAR managing director of event experience Michael Verlatti realized data could he ...
- Paramount Global Wraps Upfront: Volume Gains, 'Rebounds' In Key CategoriesParamount has completed its upfront with slight "low to mid-single-percentage" volume gain ...
- Q&A: Clean Rooms Aren't A Magic Solution For AddressabilityTodd Rose, head of business development, identity and addressability at mobile ...
- Addressable TV Advertising Forecast To Grow 50%, Hit $87B By 2027, But Challenges RemainAI and other technology will help drive growth, but misperceptions about cos ...
- IAB Tech Lab Launches Dedicated Advanced TV GroupMedia, vendors, others say they will collaborate to tackle technology frameworks a ...
- Data Reveals Programmatic Cookie Alternative Pricing, ImpressionsData shows how cookie alternatives can generate additional revenue for publishers outsi ...
- MediaWallah Releases Configurable, Transparent Identity Management SuiteMediaWallah, a woman-founded identity by design provider, plans to announce the laun ...
