Tag results for "addressable"
- Fox Corp. Inks Programmatic Deal With SSP MagniteThe deal with Magnite will give marketers programmatic access to ad invento ...
- Yahoo, DirecTV Advertising Expand Deal To Include STB DataYahoo's DSP clients can now activate TV usage data from millions ...
- How Sovrn, ID5 Enabled Publishers To Nearly Double eCPMsCollaborative tests that began between ID5 and Sovrn and many publishers s ...
- Dish Media Partners With SeaChange, Beachfront For Real-Time, Linear Programmatic ServiceThe service will give advertisers across its TV homes the ability ...
- Addressable TV Ads Gain, But Measurement Concerns RemainAddressable TV advertising needs better ROI measurement for the business to accelerat ...
- Disney Upfront Reaches Record $9BDisney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting CampaignCollaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media BuysWith this deal, the companies say media buyers can discover and activa ...
- Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad CampaignsAdform released research at the Cannes Lions festival showing that first-party I ...
- DirecTV Makes Addressable Available Through YahooWith DirecTV, Dish and Fios now all in deals with Yahoo, buye ...
- Comcast Study: 20% - 30% Of Video Ad Spend Should Go To StreamingThe recommendation is based on viewership and ad exposure data from mo ...
- Simpli.fi Adds Google Ads, YouTube Advertising, Consolidating Media Buys Under One CompanyThe addition of Google Ads and YouTube advertising is expected to chan ...
- Go Addressable Offers Industry GuidelinesGuidelines include preferred vendors for data matching and attribution, creative format recommendatio ...
- U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketerCommerce media is forecast to reach about $200 billion in total addressab ...
- Cable Veteran Jenckes Named President Of Charter, Comcast Joint Streaming VentureBuilding on Comcast's streaming platform/hardware business Flex, the venture will develop ...
- Digital Advertising Alliance To Certify Providers Of Addressable IdentifiersThe Digital Advertising Alliance is rolling out a certification program for compani ...
- Is It Time For An Addressable Upfront?While some say upfronts should be abandoned, one ad-tech exec argues th ...
- Ericsson's Ad-Tech Company Emodo Builds Out Suite, Expands GloballyEmodo built a solution for context and creative to support brands ...
- Roku Tests Dynamic Linear TV Ad InsertionAMC, Crown Media, Discovery and Paramount have signed on for DLA, repor ...
- LiveRamp Reveals New Brand Identity, Announces Adobe PartnershipLiveRamp on Thursday launched a "more modern approach" to its brand identi ...
- Discovery, TelevisaUnivision, WarnerMedia Tap Canoe For Addressable ExpansionThe three networks have joined AMC in signing separate agreements to off ...
- Addressable TV Sees Biggest Gains In Ad Spending Among Offline MediaAdvertisers continued to shift their spending out of traditional linear television a ...
- Former Visa Executive Jason Tsai Joins Captify As CMOJason Tsai will work to further define and expand the company's mark ...
- Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The ValueWith traditional TV audiences shrinking, being able to aggregate audiences across broadcas ...
- Will 2022 Be Addressable's Breakout Year?Execs from top agencies weigh in on what's needed to accelerate moment ...
- Nielsen Strikes Digital Ratings Deal With RokuNielsen says the deal with its digital content ratings service will all ...
- Simpli.fi CTV Retargeting Extends Performance Ad OptionsThe latest capability allows advertisers to retarget users of connected TV servic ...
- LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party CookiesPublishers and marketers can use LiveIntent's Authenticated Bridge framework to target audien ...
- Invidi, Irdeto Intro 'Instant' Addressable Tech For Cable Set-Top BoxesThe solution is expected to be of particular interest to pay-TV operato ...
- So Why Do We Need Another Addressable Consortium?Comcast Advertising's Larry Allen and Hasan Rahim of Altice's a4 advertising a ...
