• by Karlene Lukovitz  @KLmarketdaily, April 27, 2023

Dish Media and DirecTV Advertising have introduced standardized solutions for programmers to streamline the process and workflow for enabling addressable advertising across multiple distributors. 

The solutions offer greater flexibility and reduce time to market by eliminating the need for custom integrations and development, according to the companies. 

They include three programmer options: direct integration via the INVIDI Conexus consolidated campaign management platform; a plug-and-play solution for broadcast or broadcast and cable networks combined (including live events) from Adcuratio; or  unified workflows across multiple distribution endpoints with Canoe Service Assurance.