- Pay-TV Players, Vizio Form Another Addressable Consortium: Go Addressable
Digital News Daily, Karlene Lukovitz - Thursday, June 17, 2021
Eight television players, including cable operators Comcast, Charter and Altice USA, satelli ...
- WarnerMedia First Programmer To Join Comscore's National Addressable Trials
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
The company began running national addressable campaigns across multiple MVPD platforms, wi ...
- Vizio Claims Addressable Reach Of More Than 11M Via Smart TVs
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
The scale represents a milestone for Project OAR, the addressable initiative found ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
Walt Disney is encouraging marketers to make commitments for multicultural content ...
- Linear Addressable TV Revenues To Climb 33%, But Homes To Decline
Television News Daily, Wayne Friedman - Wednesday, May 12, 2021
The media research company estimates this year will see a 4.7% decli ...
- Microsoft Acquires Speech-Recognition Firm Nuance In A Deal Valued At Nearly $20B
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Nuance is a pioneer in conversational AI and cloud-based ambient clinical intelligen ...
- Merkle's Co-Op Data Strategy Means Brands Build A First-Party ID Graph
Data & Programmatic Insider, Laurie Sullivan - Monday, April 12, 2021
Marketers who made significant investments in addressable advertising and found results ...
- Engine's Scott Schiller On Why 2021's Upfronts Should Be Different
Advanced TV Insider, Karlene Lukovitz - Friday, March 26, 2021
"It's time to rip off the Band-aid. Advertisers and media need ...
- Horizon Next's President On The Future Of Metrics, Measurement
Data & Programmatic Insider, Laurie Sullivan - Monday, February 15, 2021
A new model from Horizon Next measures digital and traditional media, usi ...
- Univision Joins Project OAR
Digital News Daily, Karlene Lukovitz - Tuesday, February 2, 2021
Project OAR will help Univision develop and deliver new, addressable ad produc ...
- Simpli.fi Powers Through Pandemic With Surge In Addressable Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
Internal data shows the company ended 2020 with strong orders and advertis ...
- Get The Addressable TV Ad You Want
TV Watch, Wayne Friedman - Monday, January 18, 2021
While making a big transition to addressable advertising, marketers will still ne ...
- Liberty Global Taps Cadent To Expand Automated Addressable Across Europe
Digital News Daily, Karlene Lukovitz - Tuesday, January 5, 2021
The converged video and broadband communications company has integrated Cadent's platform ...
- SpotX Launches Programmatic Addressable Solutions
Digital News Daily, Karlene Lukovitz - Tuesday, September 22, 2020
SpotX, which works with 97% of major U.S. ad-supported OTT video provide ...