Tag results for "addressable"
- Addressable TV Sees Biggest Gains In Ad Spending Among Offline MediaAdvertisers continued to shift their spending out of traditional linear television a ...
- Former Visa Executive Jason Tsai Joins Captify As CMOJason Tsai will work to further define and expand the company's mark ...
- Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The ValueWith traditional TV audiences shrinking, being able to aggregate audiences across broadcas ...
- Will 2022 Be Addressable's Breakout Year?Execs from top agencies weigh in on what's needed to accelerate moment ...
- Nielsen Strikes Digital Ratings Deal With RokuNielsen says the deal with its digital content ratings service will all ...
- Simpli.fi CTV Retargeting Extends Performance Ad OptionsThe latest capability allows advertisers to retarget users of connected TV servic ...
- LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party CookiesPublishers and marketers can use LiveIntent's Authenticated Bridge framework to target audien ...
- Invidi, Irdeto Intro 'Instant' Addressable Tech For Cable Set-Top BoxesThe solution is expected to be of particular interest to pay-TV operato ...
- So Why Do We Need Another Addressable Consortium?Comcast Advertising's Larry Allen and Hasan Rahim of Altice's a4 advertising a ...
- Pay-TV Players, Vizio Form Another Addressable Consortium: Go AddressableEight television players, including cable operators Comcast, Charter and Altice USA, satelli ...
- WarnerMedia First Programmer To Join Comscore's National Addressable TrialsThe company began running national addressable campaigns across multiple MVPD platforms, wi ...
- Vizio Claims Addressable Reach Of More Than 11M Via Smart TVsThe scale represents a milestone for Project OAR, the addressable initiative found ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad PlatformsWalt Disney is encouraging marketers to make commitments for multicultural content ...
- Linear Addressable TV Revenues To Climb 33%, But Homes To DeclineThe media research company estimates this year will see a 4.7% decli ...
- Microsoft Acquires Speech-Recognition Firm Nuance In A Deal Valued At Nearly $20BNuance is a pioneer in conversational AI and cloud-based ambient clinical intelligen ...
- Merkle's Co-Op Data Strategy Means Brands Build A First-Party ID GraphMarketers who made significant investments in addressable advertising and found results ...
- Engine's Scott Schiller On Why 2021's Upfronts Should Be Different"It's time to rip off the Band-aid. Advertisers and media need ...
- Horizon Next's President On The Future Of Metrics, MeasurementA new model from Horizon Next measures digital and traditional media, usi ...
- Univision Joins Project OARProject OAR will help Univision develop and deliver new, addressable ad produc ...
- Simpli.fi Powers Through Pandemic With Surge In Addressable ProgrammaticInternal data shows the company ended 2020 with strong orders and advertis ...
- Get The Addressable TV Ad You WantWhile making a big transition to addressable advertising, marketers will still ne ...
- Liberty Global Taps Cadent To Expand Automated Addressable Across EuropeThe converged video and broadband communications company has integrated Cadent's platform ...
- SpotX Launches Programmatic Addressable SolutionsSpotX, which works with 97% of major U.S. ad-supported OTT video provide ...
