- WFA: Procurement Focus Must Shift To Value-Creation Approach
MAD, Steve McClellan - Thursday, July 9, 2020
A singular focus on price limits the potential contribution that procurement tea ...
- Just How Far Has The Media Procurement Process Evolved?
Mediapsssst, Richard Whitman - Monday, July 6, 2020
Media procurement teams are not so singularly focused on the mission ...
- Nike And Publicis Groupe's Razorfish Part Ways
Mediapsssst, Richard Whitman - Tuesday, June 30, 2020
The company spent more than $82 million on digital media in t ...
- WFA: Agencies Find Client Evaluation Process Lacking
MAD, Steve McClellan - Monday, June 22, 2020
Poor processes, few face-to-face meetings (pandemic aside), a lack of focus ...
- Kia Prods Consumers To Remember The Joy Of The Road Trip
Marketing Daily, Tanya Gazdik - Sunday, June 14, 2020
The spot doesn't shy away from the reality of the new norma ...
- Walkers To End 22-Year Relationship With AMV BBDO
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
Walkers Crisps, owned by Pepsi Co, is looking for a new ...
- MediaCom Wins Duracell Global Media Account
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2020
MediaCom has won Duracell's global media account. The incumbent, Starcom, did n ...
- Air France Expected To Review Global Media And Creative Accounts
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2020
Air France is believed to be about to run a review f ...
- Is It Time For Marketers To 'Rethink Everything' About Their Organizations?
Mediapsssst, Richard Whitman - Wednesday, May 13, 2020
According to a new survey from the WFA, 84% of those poll ...
- Vision Express Awards Media Account To The7stars
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2020
Vision Express has awarded its GBP12m media account to the7stars. "Campaign" revea ...
- Engine On Alert As E.ON Calls Review
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
"Campaign" reveals that Engine has been put on alert as energy compa ...
- How The Pandemic Is Affecting The New Business Pipeline
Mediapsssst, Richard Whitman - Thursday, April 2, 2020
An ID Comms survey reveals that over two-thirds (69%) of agency executiv ...
- MINI Calls Global Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2020
"Campaign" reveals MINI has called a global creative review which will ...
- VW Puts Tribal On Alert
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
VW is reviewing its digital marketing arrangements, putting Tribal Worldwide on aler ...
- Think Twice Before Extending Agencies' Payment Terms
Media Insider, Maarten Albarda - Friday, March 20, 2020
How motivating is it to tell agencies, "We won't pay you unt ...
- Wunderman Thompson Poaches IPG Mediabrands' Kenny For Top Client Role
MAD, Larissa Faw - Wednesday, March 18, 2020
Caroline Foster Kenny is joining WPP's WT in the new role ...
- HSBC Picks WPP To Lead On Global Creativity
Around the Net In MAD London, Sean Hargrave - Wednesday, March 18, 2020
HSBC has consolidated its global creative account with WPP taking the lea ...
- Plenty Moves To Abbott Mead Vickers BBDO
Around the Net In MAD London, Sean Hargrave - Monday, March 16, 2020
Kitchen roll brand, Plenty, is shifting its creative account from Publicis.Poke ...
- Why Agility Is Critical For Agencies And Clients Alike
MAD, Rebecca McGough - Thursday, March 12, 2020
Agencies need to employ new agile strategies in order to meet mode ...
- ANA Reports Sharp Rise In Length Of Payment Terms For Marketing Services
MAD, Steve McClellan - Tuesday, March 10, 2020
Last year, agency clients on average had nearly two months (58.1 day ...
- BBVA Splits Global Media Between Mindshare And Accenture
Around the Net In MAD London, Sean Hargrave - Tuesday, March 10, 2020
Spanish bank BBVA has split global media duties between WPP's Mindshare a ...
- Leo Burnett Wins Vision Express Creative Account
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2020
Leo Burnett has been announced as the new creative agency for Visi ...
- WPP Shares Rise On Intel Win
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2020
City A.M. brings news that WPP's share price leaped 3% yesterday morni ...
- WPP Picks Up Most Of Intel's Global Creative Work
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2020
WPP's VMLY&R has won the majority of Intel's $1.4bn global creative accoun ...
- Ocado On Hunt For A New Creative Agency
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
Online supermarket Ocado is seeking a new creative agency after Now declin ...
- TBWA\London Parts Ways With Harvey Nichols
Around the Net In MAD London, Sean Hargrave - Friday, February 28, 2020
TBWA\London is resigning the Harvey Nichols account after it was announced th ...
- O2 Calls CRM Review
Around the Net In MAD London, Sean Hargrave - Thursday, February 27, 2020
O2 is putting M&C Saatchi's Lida on alert as it calls ...
- KP Owner Consolidates Media With Publicis
Around the Net In MAD London, Sean Hargrave - Friday, February 21, 2020
Intersnack, owner of KP, has consolidated its European media business into Public ...
- In-House Agencies: Maybe The Grass Isn't Greener
Media Insider, Maarten Albarda - Friday, February 21, 2020
For one, moving "agency stuff" in-house won't solve for poor marketing managem ...
- What Is Rio SEO's Suggestion Engine?
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 19, 2020
Rio SEO added a Suggestion Engine to its Local Manager platform. Don ...