- NBC Crafts Ad Spots That Rely on the Weather
Around the Net In Media, Joan Voight - Thursday, April 23, 2009
NBC and Home Depot have crafted an intriguing ad break that offe ...
- Congress Quizzes Cable Operators About Privacy
Around the Net In Media, Joan Voight - Thursday, April 23, 2009
Cable operators are sitting in the hot seat today as Congress revie ...
- Univision Kicks Off Ad-Ready Platform
MediaDailyNews, David Goetzl - Wednesday, April 22, 2009
Looking to jump-start sales on its Web platforms, Univision is turning ...
- Univision Partners With AdReady
Online Media Daily, - Thursday, April 23, 2009
Univision Interactive Media is launching Univision Interactive Self-Service (www.univision.adready.com), a self-service displ ...
- EBay Expands Affiliate Program, Signs PartnerCentric
Online Media Daily, Laurie Sullivan - Wednesday, April 22, 2009
PartnerCentric has signed an agreement with eBay to help support the aucti ...
- Chuck Peebler, Ex-Bozell Chief, Dies at 72
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 22, 2009
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- Yahoo Still Readying APT, In Pieces
Around the Net In Online Marketing, Ross Fadner - Wednesday, April 22, 2009
Yahoo execs have been talking up APT, the Web giant's new servi ...
- Chevron Touts Texaco Gas In 'Tex Message' Ads
Marketing Daily, Aaron Baar - Tuesday, April 21, 2009
The campaign will also include print, out-of-home and point-of-purchase materials. A te ...
- Media X: The Dumbo Market
MediaDailyNews, Jack Feuer - Wednesday, April 22, 2009
Advertisers: target those crazy Republicans. Masses of them will show up anywher ...
- 5 Steps To Effect Change In Online Advertising
Online Spin, Cory Treffiletti - Wednesday, April 22, 2009
Our business was built quickly, on a model for print rather th ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 22, 2009
Baseball. Hockey. Roger Federer in platforms. Let's launch! ...
- Social Networking Generates Leads, Closes Sales for Marketers
Research Brief, Jack Loechner - Wednesday, April 22, 2009
According to a social media study by Michael Stelzner for the Soci ...
- CW Unveils 'Cwinger' In 'Gossip Girl'
Around the Net In Media, Joan Voight - Tuesday, April 21, 2009
Starting April 27, CW will air new ads that travel with t ...
- Fisher Joins Interactive TV Ad Platform
MediaDailyNews, David Goetzl - Monday, April 20, 2009
Fisher Communications, a station group with ABC-Univision duopolies in Seattle and Portlan ...
- ANA To FCC: Reject Ad Ratings
MediaDailyNews, Karl Greenberg - Tuesday, April 21, 2009
The Association of National Advertisers is urging the Federal Communications Commission ...
- Study: More TV Viewers Also Online Later In Week
Online Media Daily, - Tuesday, April 21, 2009
A study on multitasking during prime-time TV showed that during weeknight televisi ...
- Internet Startup Advertises In Times Square
Online Media Daily, - Tuesday, April 21, 2009
For those wishing to play the lottery for free, Daniel Bader mig ...
- Digg Bumps Microsoft From Selling Custom Ads
Online Media Daily, Mark Walsh - Tuesday, April 21, 2009
Digg will begin selling premium ad inventory on the social news si ...
- Digital Billboards Hold Driver's Attention
Research Brief, Jack Loechner - Tuesday, April 21, 2009
According to a study by the Center for Crash Causation and Hum ...
- Madison Logic Automates Lead-Generation Platform
Online Media Daily, Laurie Sullivan - Monday, April 20, 2009
Erik Matlick is attempting to fill a niche in the lead-generation bi ...
- Internet Ad Spending Increase Stands Alone in 2009 Forecast
Research Brief, Jack Loechner - Monday, April 20, 2009
According to a new release and ad spending forecast by ZenithOptimedia, curre ...
- Razor Sharp: Gillette Enters 70th Year of MLB Sponsorship
MediaDailyNews, David Goetzl - Thursday, April 16, 2009
Major League Baseball has signed a new deal with Procter & Gamb ...
- Staying Power: TV Ads Score High Consumer Impact
MediaDailyNews, Wayne Friedman - Wednesday, April 15, 2009
Television advertising contributes more than half the impact of all marketing ...
- OpenX Market Lets Publishers Define Floor Price
Online Media Daily, Gavin O'Malley - Thursday, April 16, 2009
Attempting to shake up the crowded ad-serving market, open-source startup OpenX tod ...
- JumpTap Unveils Performance-Based Mobile Ads
Online Media Daily, Mark Walsh - Wednesday, April 15, 2009
Mobile search and advertising company JumpTap has launched a pay-per-click ad servi ...
- Y&R Allies With Retail Specialist
Around the Net In Media, Joan Voight - Wednesday, April 15, 2009
Young & Rubicam has forged a global strategic alliance with in-store marketi ...
- Media X: Cognitive Dissonance
MediaDailyNews, Jack Feuer - Wednesday, April 15, 2009
Ad Nation, please quit screwing around. Don't be dishonest about being hone ...
- QuadrantOne Lands Ad Deal With The AP
Online Media Daily, Gavin O'Malley - Wednesday, April 15, 2009
QuadrantOne -- the online ad sales network launched last year by Ganne ...
- VideoEgg Rolls Out New Ad Format For Blogs
Online Media Daily, Mark Walsh - Wednesday, April 15, 2009
Video ad network VideoEgg is introducing a new ad unit aimed ...
- ZenithOptimedia: Global Ad Spending To Fall By 7%
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 14, 2009
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