- Scatter Market Scores Closer To Air Dates
MediaDailyNews, Wayne Friedman - Monday, April 13, 2009
Over the past couple of weeks, tens of millions of TV advertisi ...
- Dear Bev: In the wake of major lay-offs how can I keep my staff engaged and energized?
MediaDailyNews, Beverly Weinstein - Tuesday, April 14, 2009
I've dealt out a lot of advice for the victims of lay-of ...
- 'LAT' Turmoil Highlighted By 'Southland' Ad Controversy
MediaDailyNews, Erik Sass - Monday, April 13, 2009
The executive editor of the Los Angeles Times slammed the recent front-pa ...
- TNS: DR Ads On Rise
MediaDailyNews, - Friday, April 10, 2009
When bad times hit advertising, DR ads often fill the void ...
- Performance Ad Metrics Slowly Shifting
Online Media Daily, Laurie Sullivan - Monday, April 13, 2009
Ad metrics are changing. Conversions and order size will replace clicks a ...
- Yahoo, Microsoft Restart Talks On Search, Advertising
Online Media Daily, Mark Walsh - Saturday, April 11, 2009
Yahoo and Microsoft have renewed talks about partnering on possible search a ...
- The Antidrug Campaign Tries A Moral Message
Around the Net In Brand Marketing, Thom Forbes - Friday, April 10, 2009
...
- 12Seconds Video Ads For LG Hit Twitter
Online Media Daily, Laurie Sullivan - Friday, April 10, 2009
LG Electronics has launched a 12-second tweetable video commercial with a technolo ...
- Addressable TV Ads May Fetch Higher Fees
Around the Net In Media, Joan Voight - Thursday, April 9, 2009
By the end of the year, Canoe Ventures -- a consortium ...
- YouTube Improves Its Rate Of Monetization
Around the Net In Online Marketing, Ross Fadner - Thursday, April 9, 2009
YouTube is now selling ads against 9% of its video inventory, ...
- Ellis Promoted To EVP Sales At AOL's Platform-A
Online Media Daily, Gavin O'Malley - Wednesday, April 8, 2009
AOL's Platform-A ad network on Wednesday named Mark Ellis as EVP ...
- Microsoft Says New Ad Campaign Is Doing Its Jobs
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 8, 2009
David Webster, Microsoft's gm of brand marketing, says the ad campaign th ...
- Schmidt To Newspapers: Advertising Still King On The Web
Around the Net In Online Marketing, Ross Fadner - Wednesday, April 8, 2009
Google CEO Eric Schmidt reiterated his company's belief that "advertising is kin ...
- Just An Online Minute... Spring Ahead With The Advertising Club At Sidebar!
Just An Online Minute, Kelly Samardak - Wednesday, April 8, 2009
I've walked by Sidebar a bunch of times and usually find myse ...
- Good News For Aficionados Of The Infomercial
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 7, 2009
Billy Mays, the most successful direct-response salesman in TV history, is co-starri ...
- Top 25 Fictional Ads In Sci-Fi Movies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 7, 2009
While we're covering great moments in kitschy TV advertising, here's a li ...
- How Can Facebook Make More From Its Ads?
Around the Net In Online Marketing, Ross Fadner - Tuesday, April 7, 2009
Facebook has been "a remarkable success as a social network" but n ...
- Finding Yields New Angle On Rectangle, Reaps Far More User Time Than Leaderboards, Skyscrapers
Online Media Daily, Joe Mandese - Tuesday, April 7, 2009
In a finding that might seem to refute some conventional wisdom abo ...
- Google's DoubleClick To Support Ecommerce Banner Ads
Online Media Daily, Laurie Sullivan - Tuesday, April 7, 2009
Google's ad network DoubleClick today will announce support for ShopAds technology fr ...
- Organic Wins Kimberly-Clark, Intel
Online Media Daily, Gavin O'Malley - Tuesday, April 7, 2009
Preparing for what it calls "several key initiatives," tissue and diaper mak ...
- For Better or For Worse; Magazines vs. TV vs. The Web
Research Brief, Jack Loechner - Tuesday, April 7, 2009
To find the relative effectiveness of ads on television, in magazines, a ...
- Where to Find the Best Deals in Media
Around the Net In Media, Joan Voight - Monday, April 6, 2009
Thanks to the economy, nearly every type of media can be h ...
- House: FDA Can Regulate Tobacco, Restrict Ads
MediaDailyNews, - Friday, April 3, 2009
The House passed the Family Smoking Prevention and Tobacco Control Act yesterda ...
- Study: Ad Payoff In Local TV News
MediaDailyNews, David Goetzl - Friday, April 3, 2009
As local news remains the principal revenue generator for station groups, ...
- Florida Attorney Ad Rules Prohibiting Online Reviews Questioned
Online Media Daily, Wendy Davis - Monday, April 6, 2009
Consumer rights group Public Citizen is challenging Florida advertising rules that restri ...
- TVB: Uptick In Online Ads, 26% Rise Expected For '09
MediaDailyNews, Wayne Friedman, David Goetzl - Thursday, April 2, 2009
The sliver of good news for TV stations is that digital a ...
- Intel Becomes 'NewsHour' Sponsor
MediaDailyNews, Wayne Friedman - Thursday, April 2, 2009
Intel Corporation has become a corporate sponsor of "The NewsHour with J ...
- Bar Codes In Newspaper Ads Link To Web Content Via Mobile App
Online Media Daily, Laurie Sullivan - Friday, April 3, 2009
Canada's National Post newspaper began using two-dimensional (2D) bar codes this we ...
- Facebook Tests More Than Three Ads Per Page
Online Media Daily, Mark Walsh - Friday, April 3, 2009
Facebook has begun testing a new unit on the right-hand side ...
- Gorilla Nation Launches GNOutdoors
Online Media Daily, - Friday, April 3, 2009
Gorilla Nation is launching GNOutdoors, its newest vertical market aggregating dozens ...