When bad times hit advertising, DR ads often fill the void -- at rates 50% to 75% less than what traditional advertisers pay. As the quality of DR ads rise, reports TV Newsday, spots become more
acceptable. TNS Media Intelligence notes the number of DR ads on spot TV nationwide was up 21% in 2008. Also, DR advertisers' spending in spot TV rose more than 9% during the first three quarters of
2008; conventional advertisers decreased by 13.2%. These trends are continuing in early 2009.
