The site has already attracted people worldwide, from the U.S. to Europe to the Middle East, but Bader wants more. The Internet startup is advertising on a billboard in New York's Times Square to expand its reach.
The site, which lets consumers play the lottery for free, has rented time on the electronic sign to attract people from around the globe. The billboard promo will run three times per hour during an 18-hour day for three months. Keera Nevins, creative director at Neutron Media, said more Internet companies have taken to the "screen" within the last year to diversify ad campaigns.--Laurie Sullivan
So, if all of the billions of people of the world play the lottery - for free - then they're only having to sell $8 Billion in advertising to make a profit? What are we missing here in the business model?