- Brake For Bankruptcy: GM's Woes Impact Agencies
MediaDailyNews, David Goetzl - Friday, May 29, 2009
Interpublic Group CEO Michael Roth reiterated Friday that assuming General Motors fil ...
- Study: DVRs Greatest Challenge To TV Ads
MediaDailyNews, - Friday, May 29, 2009
According to the DVR Research Institute's new study, "Advertising in the D ...
- 'NYT' Juicing Up Digital Ads with Edit
Around the Net In Media, Joan Voight - Friday, May 29, 2009
The New York Times has realized that newspapers and magazines can't wa ...
- R.H. Donnelly Files For Bankruptcy
MediaDailyNews, - Friday, May 29, 2009
R.H. Donnelley Corp., a leading publisher of Yellow Pages, has filed f ...
- NBC's Zucker Predicts A Steady Upfront
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2009
A weak upfront marketplace? Not according to NBC Universal's Jeff Zucker, w ...
- Latest AdWords Lawsuit Adds Insult to Injury
Online Media Daily, Wendy Davis - Thursday, May 28, 2009
Google has been hit with another AdWords-related lawsuit, this time by ...
- Yahoo Grabs Bigger Slice Of Declining Display Ad Pie, Other 'Fundamentals' Improving Too
Online Media Daily, Joe Mandese - Friday, May 29, 2009
Yahoo, the Big 3 online player that has been looked on ...
- News Corp. Seeks Broader Ad Deal with Google
Around the Net In Online Marketing, Ross Fadner - Thursday, May 28, 2009
News Corp. chief digital officer Jonathan Miller and MySpace CEO Owen V ...
- Facebook Accounts for One-Fifth of All Online Ads Served in the UK
Around the Net In Online Marketing, Ross Fadner - Thursday, May 28, 2009
...
- TargetCast Ups 2 Execs
MediaDailyNews, - Wednesday, May 27, 2009
Gary Carr, who manages broadcast operations at TargetCast tcm, has been promot ...
- Canada Restricts Tobacco Marketing
Marketing Daily, - Tuesday, May 26, 2009
Canada introduced amendments to its tobacco law Tuesday making it harder f ...
- Anheuser Safety Campaign Features NASCAR Star
Marketing Daily, - Wednesday, May 27, 2009
NASCAR legend Richard Petty is the spokesperson for a new Anheuser-Busch campai ...
- Advertising Growth Spreads in All Mobile Formats
Research Brief, Jack Loechner - Wednesday, May 27, 2009
According to the quarterly Mobile Advertising Report by Brightkite and GfK Technolog ...
- Single Column Lists Take More Pages, But Achieve Better Results
Research Brief, Jack Loechner - Tuesday, May 26, 2009
A new study by the Catalyst Group, using Eye Tracking and Usabili ...
- Advertise or Die
Research Brief, Jack Loechner - Monday, May 25, 2009
According to a new Ad-ology Research study, "Advertising's Impact in a So ...
- Newspapers Book Ads Online Thanks to Yahoo
Around the Net In Media, Joan Voight - Friday, May 22, 2009
Newspapers are reporting success chasing local online advertising with technology and ...
- Target: New Ad Focus, Fewer Bull's Eyes
Marketing Daily, Sarah Mahoney - Wednesday, May 20, 2009
The company is relaunching its Target-branded products under the name "Up &Up ...
- Hearst's Latest Ad Pitching Strategy
Around the Net In Media, Joan Voight - Wednesday, May 20, 2009
Hearst Magazines is getting more personal as a way to deal wi ...
- Groups: FCC Should Reject Plans To Rate, Block TV Ads
Marketing Daily, - Tuesday, May 19, 2009
When Congress called on the Federal Communication Commission to examine rating a ...
- Continued Growth Expected for Video Ads
Research Brief, Jack Loechner - Wednesday, May 20, 2009
According to BrightRoll's Q1 2009 Video Advertising Report, polling nearly 150 ...
- Fox Mulls Impact Of Remote-Free TV
MediaDailyNews, Wayne Friedman - Monday, May 18, 2009
Fox is reassessing limited commercials for some of its prime-time shows. " ...
- Interpublic Social Media Forecast: Lots Of Socializing, No Numbers
Online Media Daily, Joe Mandese - Tuesday, May 19, 2009
What if they gave no forecast and everybody came? That's more ...
- Mars Gets Explicit In Marketing Fling
Around the Net In Brand Marketing, Thom Forbes - Monday, May 18, 2009
Mars is introducing its first new chocolate bar in more than ...
- For Advertisers, Social Nets' Real Power Is Individual, Not Collective
On Media, Diane Mermigas - Monday, May 18, 2009
Fascination with social media discounts the ultimate power individual consumers have ov ...
- Selective Appeal Confirmed (Again)
Research Brief, Jack Loechner - Monday, May 18, 2009
A survey by Lightspeed Research and the Internet Advertising Bureau concludes th ...
- Just An Online Minute... ANDY Speaks Softly, Carries A Big Stick
Just An Online Minute, Kelly Samardak - Friday, May 15, 2009
I get all kinds of invitations. Sometimes, they're so awesome I wi ...
- U.S. Cellular Offers Customers Fresh Batteries
Marketing Daily, Aaron Baar - Thursday, May 14, 2009
The program, which is based on a test the company undertook la ...
- Companies Fighting Back When Rivals Attack
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 14, 2009
Marketers are taking more jabs at their competitors in advertising, and t ...
- Judge Says Camel Ads Violated Ban On Cartoons
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 14, 2009
...
- $1B In Political Spending Possible in 2009
Around the Net In Media, Joan Voight - Thursday, May 14, 2009
A rise in issue advertising and early primary elections could drive 20 ...