- NBC's Gaspin Struts: Advertisers Upbeat About Network
MediaDailyNews, Wayne Friedman - Friday, July 30, 2010
NBC continues to look to kick up its businesses -- advertising revenu ...
- Nielsen Battles Rentrak, Clarifies Set-Top Data, 'Hybrid' Measurements
MediaDailyNews, David Goetzl - Friday, July 30, 2010
Despite Rentrak attracting clients for its new local-market measurement service that us ...
- Belo Sees 13% Rise In Local Revs
MediaDailyNews, Wayne Friedman - Friday, July 30, 2010
Strong television advertising business almost doubled Belo Corp'.s second-quarter net profit. Be ...
- FTC Leans Toward 'Do Not Track' Registry
Around the Net In Media, Fern Siegel - Friday, July 30, 2010
The chairman of the Federal Trade Commission told a Senate committee tod ...
- Interpublic Gets 2Q Raves, Growth Rises 14%
MediaDailyNews, David Goetzl - Thursday, July 29, 2010
Interpublic posted strong organic growth in the second quarter in the U.S ...
- Mobile Coupons Give Advertisers Added Triggers
MediaDailyNews, Laurie Sullivan - Thursday, July 29, 2010
Deal seekers searching for money-saving offers through mobile coupon platform Shooger wi ...
- Just An Online Minute... Sniffing Out The AdHoles At Kabin
Just An Online Minute, Kelly Samardak - Thursday, July 29, 2010
You have to have a healthy respect for cabbies in NYC. ...
- 'Enhance Value': Comcast/NBC Merger Ready To Pop
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, July 28, 2010
NBC Universal's employees are on target to fall under Comcast's aegis ...
- Newspapers Hit New Low, Rank Below Internet, TV For Info
MediaDailyNews, Erik Sass - Wednesday, July 28, 2010
Print newspapers are losing their position as key sources of information ...
- ESPN, Comcast May Battle For P&G Olympic Dollars
MediaDailyNews, David Goetzl - Wednesday, July 28, 2010
Maybe upping the stakes a bit as an expected Comcast versus ES ...
- Rubinson Steps Down As Ad Industry's Chief Research Chief, ARF Says He'll Consult
MediaDailyNews, Joe Mandese - Thursday, July 29, 2010
Joel Rubinson is out as Chief Research Officer of the Advertising Resear ...
- Jeep Rolls With CPE Pricing Method For Video Ads
Online Media Daily, Laurie Sullivan - Wednesday, July 28, 2010
ScanScout has created a cost-per-engagement (CPE) method for measuring standard pre-roll vid ...
- Ad Club Names Board, Honorees, Grants Digital More Seats At The Table
Online Media Daily, Gavin O'Malley - Tuesday, July 27, 2010
Granting new media greater representation on its Board of Directors, The Advertisi ...
- RMG Aligns With mtvU For College Ad Sales
MediaDailyNews, Erik Sass - Monday, July 26, 2010
RMG Networks (previously Danoo) has joined forces with mtvU, MTV's 24-hour colle ...
- Name Game: MagnaGlobal Resurrected To Provide Forecasts
MediaDailyNews, Wayne Friedman - Monday, July 26, 2010
Media agency holding company IPG is resurrecting brand name MagnaGlobal for i ...
- AdMeld Takes A Byte Out Of Crime: Will Monitor, Thwart Malware Attacks
Online Media Daily, Joe Mandese - Tuesday, July 27, 2010
In an effort to stay one step ahead of a sophisticated netwo ...
- Ad Industry Seeks Image Makeover
Around the Net In Media, Fern Siegel - Monday, July 26, 2010
From gimlet-swilling adulterers on TV's "Mad Men" to seven-figure fines for decepti ...
- Ad Agencies Support Comcast/NBCU Alliance
MediaDailyNews, David Goetzl - Friday, July 23, 2010
Despite fears that the mass of networks at a new NBC Univers ...
- Ensequence Helps QVC Roll Out T-Commerce
MediaDailyNews, David Goetzl - Monday, July 26, 2010
Following HSN, home shopping network QVC plans to unveil a t-commerce applicati ...
- iPad Disconnect Could Prove Costly For Media, Advertisers
On Media, Diane Mermigas - Friday, July 23, 2010
The major disconnect between the explosive adoption of Apple's iPad by consume ...
- Microsoft Advertising Connects The Screens
Online Media Daily, Laurie Sullivan - Thursday, July 22, 2010
Multi-screen adoption of digital technology and devices has created a challenge f ...
- Media General: Political Revs Propel Earnings
MediaDailyNews, Wayne Friedman - Wednesday, July 21, 2010
Big political advertising revenues helped Media General register improved operating earnings resul ...
- Interruption Has Always Trumped Engagement; Still Does
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
Playing the contrarian in the swarm of buzzing social marketers, Jonathan Sal ...
- Omnicom's Wren Frustrated By Congressional Action
MediaDailyNews, David Goetzl - Tuesday, July 20, 2010
Omnicom CEO John Wren repeatedly cited high unemployment as a barrier ...
- Forecasts Improve, But Not For Newspapers
MediaDailyNews, Erik Sass - Tuesday, July 20, 2010
ZenithOptimedia and Magna Global may be optimistic about the prospects for tradition ...
- Ad Buyers Miss Daytime Soaps
Around the Net In Media, Fern Siegel - Sunday, July 18, 2010
As daytime soaps move toward extinction, it's not just restless housewives a ...
- Per FTC, Nestlé Healthcare Nutrition Drops Ad Claims
MediaDailyNews, - Friday, July 16, 2010
As part of a settlement with the Federal Trade Commission, Nestlé Healthca ...
- Discovery Taps Vitale To Lead Marketing For Oprah Net
MediaDailyNews, David Goetzl - Friday, July 16, 2010
After bringing in outsiders and enduring a series of rotating execs, Discove ...
- Video Metrix Drills Into Online TV, Ad Data
MediaDailyNews, Wayne Friedman - Friday, July 16, 2010
Video Metrix 2.0, coming from Internet researcher comScore, adds to the compl ...
- Cig Makers Try To Prevent Ban On Menthol Flavoring
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
The cigarette industry disputed critics who say that menthol flavoring increases t ...