"They are even more efficient than much of daytime cable programming," one ad buyer said. "I would be disappointed if all of the soap operas disappeared." When CBS' "As the World Turns" airs its final episode this September, the Big Three broadcast networks will be down to six daily daytime soaps. That's two less than two years ago, four less than in 2000 -- and 11 less than in the heyday of soaps during the 1969-70 season.
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