- Enterprise Ads Are 'Major Shift' In Strategy
Marketing Daily, Tanya Gazdik - Monday, February 28, 2011
In the past, employees have been shown picking customers up or openi ...
- IAB, 4A's, ANA Hope To Standardize Digital Metrics
Marketing Daily, - Monday, February 28, 2011
The big three advertising trade groups -- the IAB, 4As and A ...
- 4As, ANA, IAB Band Together To Create Digital Metrics
MediaDailyNews, Wayne Friedman - Monday, February 28, 2011
In another call to consolidate a wide variety of disparate and oft ...
- NBCU Brand Index: Women Love Gender Bender Ads
MediaDailyNews, - Monday, February 28, 2011
According to the January data from Women at NBCU's Brand Power Inde ...
- ISP Serving Own Ads At Google, Other Sites
Online Media Daily, - Monday, February 28, 2011
The Internet service provider Mediacom recently started serving its own ads ...
- Judge Scuttles Classmates.com Settlement
Online Media Daily, Wendy Davis - Monday, February 28, 2011
A judge has rejected a proposed settlement of a class-action lawsuit th ...
- Cablers Ready For Interactive Advertising
MediaDailyNews, David Goetzl - Friday, February 25, 2011
The country's two leading cable operators are deploying the EBIF technology th ...
- 'Men' Season Canceled, Advertisers Get What?
MediaDailyNews, Wayne Friedman - Friday, February 25, 2011
What happens to TV advertisers that bought into CBS' "Two and ...
- Interpublic Registers 7% Organic Growth For '10
MediaDailyNews, Wayne Friedman - Friday, February 25, 2011
A stronger advertising economy sharply lifted Interpublic Group of Cos' fourth-quarter 20 ...
- 85% of Marketers Going Mobile
MediaDailyNews, - Sunday, February 27, 2011
More and more brands are directing resources to mobile advertising, according ...
- IAB Members Must Publicly Affirm Privacy Principles
Online Media Daily, Wendy Davis - Monday, February 28, 2011
The Interactive Advertising Bureau's leadership has voted to require all members ...
- Donovan Crosses The Rubicon, Deal Gives Agencies Direct Access To Online Publishers Inventory
Online Media Daily, Joe Mandese - Friday, February 25, 2011
In a deal that could dramatically change the way big ad agenci ...
- Bank Of The West Breaks From Previous Creative
Marketing Daily, Tanya Gazdik - Wednesday, February 23, 2011
In its first work for Bank of the West, ad agency He ...
- Place-based Marketing Reaches Elusive Demographic
MediaDailyNews, David Rowley - Tuesday, February 22, 2011
Adults 18-34 spend more time traveling out of home than they spe ...
- Volume Up: Radio Revenue Grew 6% in 2010
MediaDailyNews, Erik Sass - Tuesday, February 22, 2011
Total radio advertising revenue rose 6% from $16.3 billion in 2009 ...
- Yahoo Oversized Home Page Ads Down, YouTube Up
Online Media Daily, Gavin O'Malley - Tuesday, February 22, 2011
Compared to other top portals, display advertising sales on Yahoo's home pa ...
- ForRent.com Expands Listings On Facebook Marketplace
Online Media Daily, Mark Walsh - Tuesday, February 22, 2011
ForRent.com will integrate its apartment listings into Facebook Marketplace through a n ...
- CBS Registers 11% Rev Gains, Retrans To $250M By '13
MediaDailyNews, Wayne Friedman - Thursday, February 17, 2011
Higher TV show licensing revenues and continued growth in advertising helped li ...
- Digital Video Ads In Premium TV Earn Most Attention
MediaDailyNews, Wayne Friedman - Wednesday, February 16, 2011
Getting more bang for your digital video ad has less to ...
- Digital OOH Revs To Hit $4B In '13
MediaDailyNews, Erik Sass - Thursday, February 17, 2011
Digital out-of-home video will enjoy another banner year in 2011, according ...
- Local.com Buys Rovion To Better Monetize Net
Online Media Daily, Gavin O'Malley - Wednesday, February 16, 2011
Deeming dynamic and video advertising too vital to be left to ...
- Forget Targeted Ads -- I'd Rather Pay For Content
Online Media Daily, Omar Tawakol - Tuesday, February 15, 2011
To pay or not to pay -- that is the question ma ...
- Google: Mobile Next Great Ad Frontier
Online Media Daily, Laurie Sullivan - Tuesday, February 15, 2011
The next ad push will put on mobile phones the quality a ...
- YuMe Strengthens Executive Team
Online Media Daily, Gavin O'Malley - Tuesday, February 15, 2011
Bolstering its management team in an increasingly hostile market, video ad netwo ...
- 'Like' Minded: RadiumOne Buttons Target Advertising
Online Media Daily, Mark Walsh - Tuesday, February 15, 2011
RadiumOne, the social-data driven ad network launched last year by serial entreprene ...
- CIMM Kicks Off 3-Screen Usage, Ad Metrics
MediaDailyNews, David Goetzl - Friday, February 11, 2011
The Coalition for Innovative Media Measurement, the group of advertisers, agencies a ...
- Discovery Reports 7% Rev Gain
MediaDailyNews, Wayne Friedman - Friday, February 11, 2011
Discovery Communications continued to have strong financial results for its fourth quarte ...
- Where There's Smoke, There's Ire
Research Brief, Jack Loechner - Monday, February 14, 2011
A new report published in the Archives of Pediatrics & Adolescent Medicin ...
- Oscars Command Pricier Ad Market
MediaDailyNews, Wayne Friedman - Thursday, February 10, 2011
ABC has benefited from a strong TV ad market and has so ...
- Upfront Comes Under Fire
MediaDailyNews, David Goetzl - Thursday, February 10, 2011
Horizon Media's Bill Koenigsberg railed against the upfront process Thursday, saying ...