- Yahoo's Livestand Customizes Tablet For Publishers, Advertisers
Online Media Daily, Gavin O'Malley - Thursday, February 10, 2011
Because any serious publisher needs a tablet strategy, Yahoo has debuted ...
- Print Has a Pulse, But Radio Has a Rebirth
Research Brief, Jack Loechner - Friday, February 11, 2011
According to the STRATA quarterly survey of media buyers, 24% of agencie ...
- Ad Insertion Fees Over At NBC, CBS, Cost Hikes Remain
TVBlog, David Goetzl - Friday, February 11, 2011
ANA chief Bob Liodice announced that CBS and NBC had dropped ...
- Did VW, Pepsi, and Doritos Win the Social Super Bowl?
VidBlog, Steve Smith - Friday, February 11, 2011
Super Bowl advertising is the gift that keeps on giving to onli ...
- Sinclair 4Q Broadcast Revs Rise 23%
MediaDailyNews, Wayne Friedman - Wednesday, February 9, 2011
Sinclair's broadcast revenues climbed 23.5% to $189.9 million, with net income mov ...
- Katz: National Spot Radio Rallied in 2010
MediaDailyNews, Erik Sass - Wednesday, February 9, 2011
National radio sales came surging back in 2010, according to Katz Rad ...
- AdSpace Expands DO Net To New Malls
MediaDailyNews, Erik Sass - Tuesday, February 8, 2011
No one told digital out-of-home media companies about the economic downturn, sin ...
- AOL Starts Mapping Plans For Huffington Post
Online Media Daily, Laurie Sullivan - Tuesday, February 8, 2011
AOL plans to focus more on video during the next year, expandi ...
- McClatchy Digital Revs Spike, Unique Visitors Grow
Online Media Daily, Gavin O'Malley - Tuesday, February 8, 2011
While not enough to offset greater losses, McClatchy on Tuesday said digit ...
- Super Bowl Ads: Auto Ads Drove Buzz
Online Media Daily, Laurie Sullivan - Monday, February 7, 2011
Brands spent millions for ads during the Super Bowl. Groupon was slamm ...
- Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV
MediaDailyNews, Joe Mandese - Monday, February 7, 2011
The optimism of ad executives, as measured by their plans to increa ...
- For Coca-Cola, Text Messaging Is Top Mobile Priority
Online Media Daily, Mark Walsh - Friday, February 4, 2011
SMS text messaging may seem old hat as a marketing tool compar ...
- ChaCha: Cool Super Bowl Ads Don't Always Win
Online Media Daily, - Thursday, February 3, 2011
ChaCha, the free, real-time answers service that has answered over 1 billi ...
- Super Bowl Ads: Don't Forget To Vote!
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
Adbowl -- launched by McKee Wallwork Cleveland, a little Albuquerque-based ad agenc ...
- App Blast: News Corp. Launches 'The Daily"
Online Media Daily, Mark Walsh - Wednesday, February 2, 2011
Aiming to reinvent the newspaper for the digital age, News Corp. unveil ...
- Addressing Addresssable TV
Around the Net In Media, Phyllis Fine - Wednesday, February 2, 2011
This story in the February issue of Direct Marketing nicely summarizes what ...
- Starz Joins Mobile Barcode, Pushes Ads To Consumers
MediaDailyNews, Wayne Friedman - Tuesday, February 1, 2011
Looking to gain a deeper marketing experience for mobile consumers, Starz Entertainme ...
- SSI: Super Bowl Is All About The Game, Not Ads
MediaDailyNews, Wayne Friedman - Tuesday, February 1, 2011
While many Super Bowl surveys will talk up the importance of viewe ...
- Facebook Missteps: Sponsored Stories And The Omission Of Permission
Online Media Daily, Augie Ray - Tuesday, February 1, 2011
Facebook supporters can and should question when the social network takes ...
- Marinacci Drives Ad Strategy For edo Interactive
Online Media Daily, - Tuesday, February 1, 2011
edo Interactive, which focuses on digital and mobile advertising solutions, named Ma ...
- ISP-Based Targeting Company Argues For Tech-Neutral Rules
Online Media Daily, Wendy Davis - Tuesday, February 1, 2011
The start-up Kindsight, which plans to roll out a form of behavior ...
- GoDaddy Wants Super Bowl Acceptance
TVBlog, David Goetzl - Wednesday, February 2, 2011
Who would have thought Bob Parsons might actually have a strategy behi ...
- DataXu Unveils Mobile DSP
Online Media Daily, Mark Walsh - Tuesday, February 1, 2011
After launching a demand-side platform for mobile media buying with WPP's Grou ...