- Michaels Settles False Advertising Investigation
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
The New York State Attorney General's Office has reached a $1.8-million settleme ...
- Wal-Mart CEO Talks Economy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Wal-Mart's chief executive says short-term economic fixes could work, but job creati ...
- Audit Finds Nielsen's C3 Ratings Hurt Advertisers
MediaDailyNews, Steve McClellan - Monday, September 19, 2011
A provocative new analysis of the so-called C3 ratings system by med ...
- Full Circular: AP, Newspapers Introduce Mobile Offers
MediaDailyNews, Erik Sass - Monday, September 19, 2011
With newspaper publishers facing competition from social commerce sites like Groupon a ...
- OOH Companies Form Allied OuterSpace
MediaDailyNews, - Monday, September 19, 2011
Allied Integrated Marketing is partnering with OuterSpace MediaLab LLC to create t ...
- Capital One Overruns Zynga Games
Online Media Daily, - Monday, September 19, 2011
Barbarian-branded bank Capital One is invading three Zynga games at once: FarmVill ...
- How Online Advertising Incentives Influence Brand Perception
Online Media Daily, Laurie Sullivan - Monday, September 19, 2011
Brand messages and incentives make consumers pay attention to ads, says ...
- UBS Downgrades Organic Rev Growth For Omnicom, IPG
MediaDailyNews, Steve McClellan - Friday, September 16, 2011
Citing "global macro concerns" about the economy, Wall Street financial firm U ...
- TV Ad Futures: Set-Top Boxes, Network Sites Key To Targeting Customers
MediaDailyNews, Jim Harenchar - Monday, September 19, 2011
Advertisers are increasingly demanding more of what we call T.I.M. -- advertisi ...
- Appssavvy Axes Traditional Banner Ads
Online Media Daily, Mark Walsh - Friday, September 16, 2011
Social advertising start-up appssavvy is the latest to renounce display advertising wi ...
- Mobile Metrics Ad Platform Tracks Click To Call
Online Media Daily, Laurie Sullivan - Monday, September 19, 2011
Telmetrics developed a mobile call-tracking analytics platform that the company plans ...
- Kindle Gets AmazonLocal Offers
Online Media Daily, Steve Smith - Friday, September 16, 2011
Beginning with the New York market and then migrating to other maj ...
- Art Directors Club Prez Focuses On Ad Futures
Online Media Daily, Gavin O'Malley - Friday, September 16, 2011
The Art Directors Club -- which the ad industry relies on ...
- Google Releases DoubleClick Tools
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 16, 2011
Google has introduced new tools for publishers in ad-serving technology and ...
- 'NYT' Launches Ad Lab Challenge
MediaDailyNews, - Thursday, September 15, 2011
The New York Times has launched a call for entries to t ...
- Advertising Should Mimic CRM
Online Media Daily, Darryl Bolduc - Friday, September 16, 2011
Why is this concept so foreign --- advertising becoming more like custom ...
- Trading Places: Glam's Jacobs To Head Omnicom's Accuen
Online Media Daily, Steve McClellan - Thursday, September 15, 2011
Omnicom Media Group has appointed Josh Jacobs to the new position ...
- Election 2012 Brings Billions To TV Coffers
MediaDailyNews, Steve McClellan - Thursday, September 15, 2011
Despite the uncertain economy, one revenue stream that local TV can cou ...
- DOOH Soars With Outcast, AdSpace Growth
MediaDailyNews, Erik Sass - Wednesday, September 14, 2011
The digital out-of-home industry is marking more gains this week, with Outca ...
- AOL, Yahoo, Microsoft Suggest Novel Ad Remnant Deal
Online Media Daily, Gavin O'Malley - Wednesday, September 14, 2011
Bold alliance or shortsighted, quick fix -- analysts on Wednesday couldn't deci ...
- Turn Teams With Nexage For Mobile RTB
Online Media Daily, Mark Walsh - Wednesday, September 14, 2011
Demand-side platform Turn has partnered with Nexage to power real-time bidding f ...
- Facebook Upgrades Friend Lists
Online Media Daily, Mark Walsh - Tuesday, September 13, 2011
Facebook's feature for making lists of different friends never got much tracti ...
- Publishers Need To Even the Real-Time Playing Field
Online Media Daily, Iggy Fanlo - Tuesday, September 13, 2011
The key to bridging the technology gap between publishers and advertisers wi ...
- Context Drives Action More than Brand Lift Among Video Viewers
VidBlog, Steve Smith - Tuesday, September 13, 2011
Context matters for video advertising, but especially in matters of engagement a ...
- 7 Lessons From Start-Ups For Ad Agencies
MediaDailyNews, Eran Gefen - Monday, September 12, 2011
Take a look at what has happened to the media industry. T ...
- Accelerate TV Ad Reach: Rentrak, Collective Create Cross-Platform Metrics
MediaDailyNews, Wayne Friedman - Friday, September 9, 2011
Moving to even more convergent video metrics, media researcher Rentrak and digit ...
- Collective, Rentrak Bridge TV To Internet Ad Gap
Online Media Daily, Laurie Sullivan - Friday, September 9, 2011
TV Accelerator -- launched jointly by Collective, which provides display and vid ...
- 55 Million Twitter Users Access Via Mobile, More Ads Coming
Online Media Daily, Steve Smith - Friday, September 9, 2011
Among Twitter's 100 million users, 55% are accessing the service on ...
- A Parade Of Advertisers Using 9/11
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 9, 2011
Here's Bnet's Jim Edwards with a rogue's gallery of advertisers. Are th ...
- Privacy Advocates Criticize Icon Program, Call For New Regs
Online Media Daily, Wendy Davis - Thursday, September 8, 2011
A coalition of advocacy groups in the U.S. and Europe are calli ...