- Nielsen Brings TV Metrics To Online Ads
MediaDailyNews, David Goetzl - Wednesday, September 7, 2011
Nielsen said its new service, which measures online advertising, including video, h ...
- Affinity, Zinio Team For Digital Mag Research
MediaDailyNews, Erik Sass - Wednesday, September 7, 2011
Responding to surging public interest in tablet-style computers and e-readers, and t ...
- AOL Ads Trail Yahoo, Project Devil Cools
Online Media Daily, Gavin O'Malley - Wednesday, September 7, 2011
Putting added pressure on management, homepage display ad trends at AOL remain ...
- It's An MRAID! IAB Proposes Mobile Rich Media Standards
Online Media Daily, Steve Smith - Wednesday, September 7, 2011
Some of the most memorable mobile ad campaigns are rich media executio ...
- AAF's 2011 Hall of Achievement
MediaDailyNews, - Tuesday, September 6, 2011
The American Advertising Federation's Advertising Hall of Achievement has recognized leading advertisi ...
- Digital Publishers: Apply Pressure To Ad Channel Partners
Online Media Daily, Joe Casale - Wednesday, September 7, 2011
For publishers, the main focus really should lie with content creation, us ...
- Return on Integrity: The Art of the Effective Agency/Client Partnership
MediaDailyNews, Mike Robertson - Tuesday, September 6, 2011
As agencies and clients, our goal should always be to work togeth ...
- Ed:Blog
OMMA Magazine, Jonathan McEwan - Monday, September 12, 2011
Hyperconnectivity. It's not in the dictionary. Yet. But it's all over t ...
- Attorneys General Condemn Backpage As Sex Trafficking Hub
Online Media Daily, Wendy Davis - Friday, September 2, 2011
Calling Backpage.com a sex trafficking "hub," a coalition of state attorneys gener ...
- Initiative Ups UK Social Media Efforts, Management
MediaDailyNews, Steve McClellan - Thursday, September 1, 2011
In the first of what is likely to be a number ...
- Gallup's Half-Full, Half-Empty News For PR And Ad Business
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
Gallup's annual poll of which industries Americans love and hate put advertisi ...
- Ad Club, Google Launch Young Innovators Award
Marketing Daily, - Tuesday, August 30, 2011
The Advertising Club and Google are collaborating on a first-time contest ...
- 2015: Business Shifts More $ From Trad To Emerging Media
MediaDailyNews, David Goetzl - Tuesday, August 30, 2011
A new report says small- and medium-sized businesses will continue to shi ...
- Havas Tallies $1B In Revs, Bolstered By Dell, Pfizer Biz Wins
MediaDailyNews, Steve McClellan - Tuesday, August 30, 2011
Havas, the Paris-based advertising holding company, reported first-half revenues of just ov ...
- WPP Eyes DAC To Strengthen Asian Portfolio
MediaDailyNews, Steve McClellan - Tuesday, August 30, 2011
WPP is negotiating with Asatsu-DK Inc., Japan's third-largest ad shop, to b ...
- Gannett, Yahoo Widen Ad Alliance
Online Media Daily, Mark Walsh - Wednesday, August 31, 2011
Gannett Co. and Yahoo are expanding a local advertising partnership under whi ...
- Digital Muscle: DG Buys EyeWonder For $66 Million
Online Media Daily, Gavin O'Malley - Tuesday, August 30, 2011
Digital media and ad technology provider DG on Tuesday announced buying EyeWond ...
- MyLife.com Loses Bid To Dismiss False Advertising Lawsuit
Online Media Daily, Wendy Davis - Tuesday, August 30, 2011
A judge has cleared the way for four Web users to s ...
- rVue Brings Social Media Into Actual Society, Digital Out-Of-Home Net Offers 'Groupon' Deals At Retail
MediaDailyNews, Erik Sass - Monday, August 29, 2011
Digital out-of-home technology firm rVue is launching a new direct marketing platfor ...
- Canoe Revamps Management Team
MediaDailyNews, - Monday, August 29, 2011
Canoe Ventures CEO Kathy Timko has repositioned the advanced-advertising company's management t ...
- Study Reveals Facebook Age Gap: Older Users Don't 'Like' It, But Are More Likely To Click Through
Online Media Daily, Laurie Sullivan - Tuesday, August 30, 2011
Don't expect Facebook users age 50+ to "Like" a product or servi ...
- P&G Launches 2 Facebook Iams Spots
Online Media Daily, - Monday, August 29, 2011
Procter & Gambles IAMS pet food division has launched two television commercia ...
- TV's No-Freeloader Manifesto
TV Board, Mark Lieberman - Tuesday, August 30, 2011
Make sure the programming you pay for is going to entertain viewe ...
- Google+ Relies On Real Identities
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, August 29, 2011
For Google+ to achieve its ultimate, Google needs everyone to kindly u ...
- adverCars Drive OOH Promotions
MediaDailyNews, Fern Siegel - Friday, August 26, 2011
Given the number of eyeballs that view adverCars, vehicles that carry displ ...
- Internet Radio Sees Boost in Subs and Mobile Ads
Around the Net In Media, Phyllis Fine - Friday, August 26, 2011
Internet subscription radio service, Pandora reported an increase in revenue $67 millio ...
- Another Apple Top 10 list
Around the Net In Media, Phyllis Fine - Friday, August 26, 2011
This time, it's the top 10 songs Steve Jobs made famous wh ...
- Out-of-Home Revenues Jump 4.5%
MediaDailyNews, Erik Sass - Thursday, August 25, 2011
Out-of-home advertising revenue grew faster than the economy (as well as ma ...
- ABC Bans 'Idiot Brother' Movie Spot
MediaDailyNews, Wayne Friedman - Thursday, August 25, 2011
ABC has refused to air a commercial for The Weinstein Company's n ...
- Thank You Football and Christmas! Sincerely, Advertisers
MediaDailyNews, John Shelton - Wednesday, August 24, 2011
One thing we know for certain is that football, kids returning ba ...