- Google+ Gets Madison Avenue Resolution, Omnicom Shop Pushes Client Brand Pages
Online Media Daily, Steve McClellan - Wednesday, August 24, 2011
While Google+ is still dwarfed by Facebook in the U.S. in ter ...
- Ad Club, Google To Recognize Under-30 Talent
Online Media Daily, - Wednesday, August 24, 2011
The Advertising Club and sponsoring partner Google are collaborating on a conte ...
- Search Retargeting Trend Accelerates , mediaForge Unveils New Platform
Online Media Daily, Laurie Sullivan - Wednesday, August 24, 2011
Tying search data into display ad retargeting, mediaFORGE launched a search retargeti ...
- Web Users, Wireless Customers Feel Impact Of Supreme Court Ruling
PolicyBlog, Wendy Davis - Thursday, August 25, 2011
This April, the U.S. Supreme Court ruled that AT&T was entitled ...
- Where the Small Businesses At?
Publishing Insider, David Koretz - Thursday, August 25, 2011
If local advertising is the future, where are all the customers? $1 ...
- GM Drives Global Review, Co. Spends $3.5B In Ads Worldwide
MediaDailyNews, Steve McClellan - Tuesday, August 23, 2011
General Motors is launching a global consolidation review. The carmaker spends ...
- RIP Last Click: Why Last Click is Dead (Or Should Be)
Online Media Daily, Richard Frankel - Wednesday, August 24, 2011
The damage of misplaced attribution doesn't just fail to give credit whe ...
- Tarkoff To CEO, Lithium, Focuses On Social Engagement
Online Media Daily, Gavin O'Malley - Monday, August 22, 2011
Lyle Fong, founder and CEO of social-marketing firm Lithium, has stepped dow ...
- For First Time, Marketers Now Sponsoring 9/11 Coverage
Around the Net In Media, Phyllis Fine - Monday, August 22, 2011
For all the years following the ad blackout that occurred on t ...
- ARF Taps Campbell's Woodard To Lead Ad Effectiveness
MediaDailyNews, Joe Mandese - Thursday, August 18, 2011
Robert Woodard, former vice president-global consumer and customer insights at Campbell So ...
- A Multiplatform Family in a Fragmented World
Online Media Daily, - Thursday, August 18, 2011
People consume content on multiple devices. It's imperative that brands and agenci ...
- Petco Revamps Logo, Tagline
Marketing Daily, Tanya Gazdik - Wednesday, August 17, 2011
Installation of exterior signs featuring the new branding will begin on n ...
- Colbert PAC Kicks Off Ads In Iowa
MediaDailyNews, - Tuesday, August 16, 2011
Stephen Colbert, the host of Comedy Central's "The Colbert Report," ran h ...
- Entravision: Dual TV/Radio Ad Campaigns Up Reach
MediaDailyNews, Wayne Friedman - Tuesday, August 16, 2011
Results from a TV-radio station test indicate that jointly selling radio a ...
- Interactive Ads Pay Off for Digital Mags
MediaDailyNews, Erik Sass - Tuesday, August 16, 2011
While most advertisers are still repurposing static print ads for the digit ...
- Glam Goes Mobile With New Tools
MoBlog, Mark Walsh - Wednesday, August 17, 2011
Glam Media is accelerating its expansion to handheld devices. It is rolli ...
- Ad Connections: VivaKi Dips Into Tablets Pool
Online Media Daily, Gavin O'Malley - Monday, August 15, 2011
VivaKi's so-called Pool initiative on Monday unveiled tablets as its next "lan ...
- Cable Nets Deliver $2B For News Corp.
MediaDailyNews, Wayne Friedman - Wednesday, August 10, 2011
Advertising revenues for cable networks surged 23% during News Corp.'s strong fisc ...
- Recession Strategies: How Media Owners Can Prepare for An Ad Downturn
MediaDailyNews, Brian Wieser - Thursday, August 11, 2011
Fears of a return to recession are widespread. Media owners will benef ...
- Ad Targets: NNN Launches Hispanic Network
MediaDailyNews, Erik Sass - Wednesday, August 10, 2011
The nation's largest ad network for newspapers, the Newspaper National Network, h ...
- Future U.S., TwitchTV Partner
Online Media Daily, - Wednesday, August 10, 2011
Future U.S., a publisher of gaming and technology media properties, formed ...
- Mobile Theory Offers AdSense Alternative
Online Media Daily, Mark Walsh - Wednesday, August 10, 2011
Mobile ad network Mobile Theory has partnered with contextual advertising firm NetSe ...
- Offline, On: Ad Campaign Effectiveness Dives
MediaDailyNews, Steve McClellan - Tuesday, August 9, 2011
In the advertising and marketing world, the shaky economy had everybody o ...
- Kritzman Named Pandora Ad Sales Chief
MediaDailyNews, - Tuesday, August 9, 2011
Ad-supported Internet music service Pandora has named Steven Kritzman senior vice preside ...
- Magazine Circs Slip Again, Celeb Tabloids Hard-Hit
MediaDailyNews, Erik Sass - Tuesday, August 9, 2011
The total paid and verified circulation of 418 American consumer magazines track ...
- No Magic Bullet For Replicable Social Advertising Success
Research Brief, Jack Loechner - Wednesday, August 10, 2011
The Trends in Social Advertising, research from the Pivot Conference in la ...
- Ace Metrix: Budweiser Tops In Beer Ads
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2011
The number one ad is the Bud Light "Dog Sitting" spot, whi ...
- CMOs Using Less Agencies, More Collaboration
MediaDailyNews, Steve McClellan - Monday, August 8, 2011
Most of the marketing executives taking part in a recent survey indicat ...
- Grey TV Reports Uptick In Local Advertising
MediaDailyNews, Wayne Friedman - Monday, August 8, 2011
Although admittedly an "off year," mid-size Atlanta-based Gray Television claimed decent mid-single-dig ...
- Ads on Tablets More Effective Than E-Readers
MediaDailyNews, Erik Sass - Monday, August 8, 2011
While casual observers often lump tablet-style computers and e-readers together because ...