- Ad Industry Holds Course In Face Of S&P U.S. Downgrade
Online Media Daily, Laurie Sullivan - Monday, August 8, 2011
While S&P's downgrade of the United States' credit rating is making hu ...
- Television's Next Frontier: Mobile
Online Media Daily, Alex Romanov - Tuesday, August 9, 2011
New hybrid marketing technology will link television and mobile in an initiati ...
- Affluents Adopting Technology Infused Lifestyles
Research Brief, Jack Loechner - Tuesday, August 9, 2011
"Affluent Consumers in a Digital World," a study from the Interactive Advertisi ...
- Sexist Ads Miss Mark
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
Change.org denounces Got Milk's ads targeting men whose female partners have PM ...
- 'X Factor' Winner In Pepsi Super Bowl Spot
MediaDailyNews, Wayne Friedman - Friday, August 5, 2011
The winner(s) of "The X Factor" singing competition will be featured ...
- Discovery Reports Stellar Ad Results: Up 10% U.S., 25% Globally
MediaDailyNews, Wayne Friedman - Thursday, August 4, 2011
Discovery Communications' advertising revenues continued their steady rise in the second quart ...
- Social Media Not Big With Small Business Marketing
Research Brief, Jack Loechner - Friday, August 5, 2011
According to a survey of US small business leaders by Opinium Researc ...
- comScore Acquires AdXpose For Talent, Technology
Online Media Daily, Laurie Sullivan - Wednesday, August 3, 2011
comScore has acquired AdXpose, which provides verification and optimization services, for $ ...
- Seeing Ad First Increases Action Odds Sevenfold
Research Brief, Jack Loechner - Thursday, August 4, 2011
A new study by Casale Media, based on their analysis of near ...
- Virtual Goods Sales Slowing for Social, Casual Games
The Social Graf, Erik Sass - Thursday, August 4, 2011
One of the largest (and most mystifying) sources of revenue for onli ...
- Cable Upfront Scores $9 Billion, Beats Broadcasters
MediaDailyNews, David Goetzl - Monday, August 1, 2011
The recently completed cable upfront marked a 16% increase over last ye ...
- Digitial OOH Reaches 61% of U.S. Adults Monthly
MediaDailyNews, Erik Sass - Monday, August 1, 2011
If you feel like digital out-of-home video is suddenly everywhere you g ...
- Consumers Saved $2 Billion With Coupons in 1st Half 2011
Research Brief, Jack Loechner - Tuesday, August 2, 2011
According to the NCH Resource Center, U.S. Consumer Package Goods (CPG) markete ...
- McClatchy Ad Revenues Tumble 9%
MediaDailyNews, Erik Sass - Friday, July 29, 2011
The newspaper business isn't getting any relief in 2011, as multiple publishe ...
- Ad Man Who Penned 'Please Don't Squeeze' For Charmin Dies
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
John Chervokas, who is credited with having written "Please don't squeeze t ...
- Mag Bag: How Does Meredith's ROI Guarantee Work?
MediaDailyNews, Erik Sass - Thursday, July 28, 2011
Magazine print advertising could use a shot in the arm, and Meredi ...
- Q&A: Yahoo's Wayne Powers On Portal's Sales Overhaul
Online Media Daily, Mark Walsh - Thursday, July 28, 2011
As Yahoo revamps its sales management, Wayne Powers, head of North Americ ...
- Car Ads Braking
Research Brief, Jack Loechner - Friday, July 29, 2011
According to an Insights Brief from Jon Swallen, SVP Research, Kantar Medi ...
- Universal McCann Unit Customizes Big Ideas
MediaDailyNews, Steve McClellan - Wednesday, July 27, 2011
Universal McCann's North America Custom Division has a single mission: penetrate med ...
- Agency Execs: Ad Budgets Slide In Q2, Digital Continues To Rise
MediaDailyNews, Joe Mandese - Thursday, July 28, 2011
Advertising budgets decreased during the second quarter of 2011, according to ...
- RLTV Taps Plum TV's Gryncwajg
MediaDailyNews, - Thursday, July 28, 2011
Long-time cable TV and digital media sales executive Hanna Gryncwajg has join ...
- Facebook's Sponsored Stories May Become Tales of Woe
Online Media Daily, Vejay G. Lalla - Thursday, July 28, 2011
Facebook is banking on Sponsored Stories, a form of branded content, becomi ...
- Comcast, NBC Adopt Dynamic Ads For VOD
MediaDailyNews, Wayne Friedman - Tuesday, July 26, 2011
Moving toward a world of complete TV messaging targeting, Comcast and N ...
- Advertisers Ask Court To Dismiss 'Browser Sniffing' Case
MediaDailyNews, Steve McClellan - Tuesday, July 26, 2011
CBS, Microsoft, Mazda and McDonald's have asked a New York court ...
- Pulse 360 To Kick Off New Ad Retargeting Efforts
Online Media Daily, Gavin O'Malley - Tuesday, July 26, 2011
Contextual ad shop Pulse 360 is expected to debut a new sui ...
- Vevo Drawing Advertisers To Mobile
Online Media Daily, Mark Walsh - Tuesday, July 26, 2011
In the last two years, music video powerhouse Vevo.com has become n ...
- AOL's Executive Shuffle: Levick Exits, Brody To CRO
Online Media Daily, Gavin O'Malley - Monday, July 25, 2011
Two weeks ahead of second-quarter earnings, AOL is undergoing another executive shakeu ...
- Web Users Uneasy With Behavioral Targeting
Online Media Daily, Wendy Davis - Monday, July 25, 2011
A sizable proportion of U.S. Web users are uncomfortable with online tracki ...
- Flipboard Ads Run Alongside Mag Titles
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, July 25, 2011
For the first time, Flipboard users should soon receive ads alongside t ...
- Verizon Ups FiOS Rolls, Boasts Of Upscale Customers
MediaDailyNews, David Goetzl - Friday, July 22, 2011
Verizon increased its subscriber rolls for its FiOS TV service in t ...