Columnist Nicole Skibola points out that, as women make 85% of consumer purchases, sexism as a marketing ploy
probably doesn't make sense. "GoDaddy.com sends a message to women that the technology consumer market (which continues to be heavily male skewed) is not intended for their consumption; Got Milk and
Degree suggest that women are emotional basket cases who need milk or specially formulated deodorant to contain their raging passions."
She argues that depicting women in a fair and respectable light is an ethical obligation that should be under the aegis of CSR.