Tag results for "csr"
- In Latest DEI Rollback, Lowe's Seeks Red V. Blue DetenteAnti-DEI activists declare another victory against "wokeness," but observers say the D ...
- The Body Shop Looks To Regain Its Sustainability AdvantageHilary Lloyd, vice president of marketing and CSR, explains how the bra ...
- WPP Takes Action On PlasticWPP has pledged to ban the use of single-use plastics in a ...
- KEEN's Monumental Effort Steps Up Land ProtectionThe brand saw an opportunity to shine a spotlight on grass roo ...
- Having A Sense Of Values Drives GrowthListen as KEEN's Ash Williams, senior director of global brand marketing, tal ...
- Walking the Walk of Values BrandingFootwear maker KEEN started out by asking, "Can a sandal protect yo ...
- The Tipping Point for Purpose Is NowWe have been complicit in helping brands cause many societal problems, a ...
- Unilever Shows Brand Meaning Is Vital, But So Is UsefulnessBrand meaning fits sustainability perfectly -- just look at Unilever. But wh ...
- Underpaid Argos Workers Reimbursed After Sainsbury's TakeoverThousands of Argos workers will share a GBP2.4m payout after it emerg ...
- Unilever Research Shows Brands Miss Out On GBP820bn Sustainability OpportunityA third of consumers now choose to buy brands based on the ...
- #StopFundingHate Warns Brands Over Christmas BacklashThe annual Christmas ad frenzy has been "brandjacked" by a social med ...
- #BusterTheDog Is Number One For All The Right, And Wrong, ReasonsJohn Lewis's bouncing #BusterTheBoxer has already walked Christmas for shares and engagemen ...
- Pret Tackles Homelessness At ChristmasPret A Manger is taking an alternative approach to Christmas marketing ...
- Nespresso Must Learn Digital Experience Requires A Helping Brand Beyond Swooning At George ClooneyBeing your own customer is vital if you want to help digit ...
- Unilever CSR Push Focuses On Individual BrandsUnilever is shifting strategy for its new sustainability campaign, putting the foc ...
- UN's CMO Says Brands Can No Longer Stay Quiet On Global Social IssuesAaron Sherinian, the chief marketing and communications officer for the United Nation ...
- Pernod Ricard Boss Says Consumers Can See When CSR Is Not GenuineSpeaking to "Marketing Week" to promote The Venture, Chivas whisky's $1m competiti ...
- Delta Projects $37 Million In '16 Charitable GivingRepresenting 1% of the airline's 2015 net income, Delta's projected gifts wi ...
- Marketers Must Make CSR The New CRMThe public is outraged by big business -- so why aren't markete ...
- Havas: Consumers Demand Corporate Social ResponsibilityThe agency has issued a study based on surveys of more th ...
- Does Google Really Think We're That Stupid?GBP130m in backdated taxes it says it doesn't owe -- signs ...
- Cancer Research UK Gifted Branding Of The Oxford And Cambridge Boat RaceThe two investment management brands that sponsor the annual Oxford and Cambrid ...
- Airbnb Helps Hosts Put Up Aid Workers For FreeAirbnb will make it easier for its hosts to house aid worke ...
- Millennials More Attuned To Corporate Social ResponsibilityMillennials and people with children are more likely to invest in compani ...
- Morrisons Says New Premium Milk Brand Came From Listening To Social MediaMorrisons says it has launched a new milk brand that will gi ...
- McDonald's Launches Its Biggest Grassroots Football CampaignThe campaign, which is supported by experiential and digital activity, will ...
- UK Consumers Not Bothered If 94% Of Brands DisappearedA poll of over 19,000 British consumers revealed that respondents wouldn't ca ...
- More Lazy Than Apathetic -- Double Standards And The UK ConsumerGoogle and Amazon topping a list of brands deemed meaningful tells y ...
- Cannes Lions Gets More EthicalAs the world's Mad Men descend on the south of France f ...
- FIFA Corruption Is A Golden Opportunity For BrandsThe FBI investigation gives brands the chance to grow a spine a ...
