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Unilever CSR Push Focuses On Individual Brands

Unilever is shifting strategy for its new sustainability campaign, putting the focus on its brands and how they are working toward building a "brighter future" rather than its corporate brand. Unilever is launching a sustainability campaign aimed at showing consumers how its brands are "already building a brighter future" and can make a positive impact on the world.

Read the whole story at Marketing Week »

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