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Pret Tackles Homelessness At Christmas

Pret A Manger is taking an alternative approach to Christmas marketing as it eschews a big budget TV ad and focus on gifting to instead tell the story of its apprenticeship scheme, which provides training and real jobs for the homeless. The campaign, called ‘Opening doors’, marks the first time the high street food chain has invited a filmmaker to document the scheme. 

Read the whole story at Marketing Week »

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