Woodard, who was also a top executive at Coca-Cola Co., was an active member of the ARF, and was particularly involved with its NeuroMarketing task force, including two research projects overseen by the ARF to learn how biometic measurement methods could be used to measure advertising and media effectiveness.
Woodard is the latest in a string of industry researchers -- also including Procter & Gamble's Ted McConnell and A&E's David Marans -- recruited by ARF chief Bob Barocci recently.