- CBS Ad-Confident Despite Ratings Decline
MediaDailyNews, David Goetzl - Tuesday, May 24, 2011
At least in the near long-term, CBS appears confident it can contin ...
- Bacardi Continues Summer Ads On Cable
MediaDailyNews, David Goetzl - Tuesday, May 24, 2011
Bacardi has continued the trend of alcohol marketers using cable networks ...
- ANA Exec Blasts Kids' Food Marketing Proposal
MediaDailyNews, Karlene Lukovitz - Tuesday, May 24, 2011
According to Dan Jaffe, Executive Vice President, ANA, the government's proposed volunta ...
- Study: Online Video Ads Beat TV Ads In Viewer Recall
Online Media Daily, - Tuesday, May 24, 2011
Viewers pay more attention to online video ads than to traditional ...
- In the First Wave of Social Media IPOs, Advertising Takes a Back Seat
The Social Graf, Erik Sass - Wednesday, May 25, 2011
LinkedIn ventured forth into the public markets with great success earlier th ...
- Conde Nast Ideactive Markets Digital Capabilities
MediaDailyNews, Erik Sass - Monday, May 23, 2011
Conde Nast is launching a new division specializing in marketing services, call ...
- Yahoo Mail Poised For Full Rollout, Faster Time, Better Ad Targeting
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
Yahoo will open up the latest version of Yahoo Mail to a ...
- Bluefin Labs Uses Social Media To Test TV Ad Impact
Online Media Daily, Gavin O'Malley - Monday, May 23, 2011
Semantic technology start-up Bluefin Labs has begun testing tools for marketers ...
- Knowing Consumers' Frame of Mind = A Best Ad Match
Online Media Daily, J. Brooke Aker - Tuesday, May 24, 2011
The holy grail of matching ads to a page has been describ ...
- Data Should Drive More Online Brand Dollars
Online Media Daily, Mark S. Zagorski - Tuesday, May 24, 2011
The media and data business of TV, direct mail and print sti ...
- 60% Of Mobile Users Click Ads Weekly
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
A majority of mobile consumers click on mobile ads at least on ...
- Kenshoo Social Added To Company's Campaign-Management Tools
Online Media Daily, - Monday, May 23, 2011
Kenshoo has taken its social media ad management tool out of bet ...
- Mobile Search And Shopping Intersecting
Research Brief, Jack Loechner - Tuesday, May 24, 2011
A recent report from Chief Marketer focuses our attention on a n ...
- Delta Invites New Yorkers To 'Delta Dugout'
Marketing Daily, - Friday, May 20, 2011
Delta Air Lines, the official airline of the New York Yankees a ...
- Gawker Sees Promise Of Sponsored Posts
Online Media Daily, - Thursday, May 19, 2011
Having succeeded with "sponsored posts," Gawker Media is now testing "sponsored discussions ...
- Corona Offers Escape To Mexico With 'Beach Getaway'
Marketing Daily, Tanya Gazdik - Wednesday, May 18, 2011
More than 10,000 bottles and 1,000 12-pack cans will include the n ...
- Search Ads Galvanize Local Media: $8B By 2015
MediaDailyNews, Wayne Friedman - Wednesday, May 18, 2011
Local media will get a big shot in the arm in comi ...
- I've Got a Baby...Giraffe?
OMMA Magazine, Christine Champagne - Friday, April 29, 2011
Gregor, the Russian billionaire who flaunts his ludicrously lavish lifestyle in t ...
- Redbox Signs On As First Tap.Me Advertiser
Online Media Daily, Mark Walsh - Wednesday, May 18, 2011
Mobile game advertising startup Tap.Me has brought on DVD rental service Redb ...
- This Is Your Guest Editor on Brains
Media Magazine, Carl Marci - Wednesday, April 13, 2011
The idea that human beings are passive consumers of media content a ...
- ESPN's 'NonStop': NASCAR Play, Ad Run At Same Time
MediaDailyNews, David Goetzl - Tuesday, May 17, 2011
ESPN will debut an advertising opportunity during NASCAR races that could resona ...
- Time Warner Boosts VOD, Banks On BlackArrow
MediaDailyNews, David Goetzl - Tuesday, May 17, 2011
Time Warner Cable, which is interested in boosting ad revenues for i ...
- The Little Shop that Could
OMMA Magazine, Christine Champagne - Friday, April 29, 2011
There were businesses that left New Orleans for good after Hurricane Katri ...
- Memory, Emotion, Music & Nostalgia
Media Magazine, Carl Marci - Wednesday, April 13, 2011
Imagine you're sitting at home watching television after a long day ...
- 5 Reasons Mobile Video Ads Outperform Online Video Ads
Online Media Daily, - Tuesday, May 17, 2011
Not all video advertising is created equal. Mobile video ads -- vid ...
- InMobi Grows U.S. Ad Net Business
Online Media Daily, Mark Walsh - Monday, May 16, 2011
Mobile ad network InMobi said total ad impressions on its system ...
- Cannes Lions 'Good Work' Challenges Ad Creatives
Online Media Daily, Laurie Sullivan - Friday, May 13, 2011
Cannes Lions International Festival of Creativity introduced Good Work, alongside YouTube, ...
- Facebook Delivers Ads
Research Brief, Jack Loechner - Monday, May 16, 2011
According to a comScore overview of the U.S. online display advertising mark ...
- Discovery Offers New Options for Spanish-Language Ads
MediaDailyNews, Erik Sass - Thursday, May 12, 2011
Discovery US Hispanic, which includes Discovery en Español and Discovery Familia, ...
- PGOA Names Harnett National Digital Ad Director
MediaDailyNews, - Thursday, May 12, 2011
Publishing Group of America named Andrew Hartnett as national digital advertising direc ...