- Facebook Sued For Using Minors' Names In Ads
Online Media Daily, Wendy Davis - Friday, June 3, 2011
Facebook was hit with another potential class-action lawsuit this week for alleged ...
- Quova's IP Module Enhances Ad Targeting
Online Media Daily, Laurie Sullivan - Friday, June 3, 2011
Quova, a Neustar service supporting geolocation targeting, released a data module th ...
- Lockout Not Stopping Adidas
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 3, 2011
The game may be on hold but adidas has added two N ...
- Angry Birds Take Flight
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 3, 2011
Even Justin Bieber is (for what it's worth) addicted to the Finni ...
- A Requiem For Brand Advertising
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 3, 2011
Brand guru Al Ries uses Starbucks as an example of a compa ...
- CBS' Moonves Predicts Double-Digit CPMs, Stands Firm On Price
MediaDailyNews, Wayne Friedman - Thursday, June 2, 2011
In midday trading, CBS Corp.'s stock price sharply rose almost 3% ...
- Deal Me In: Amazon Launches AmazonLocal
Online Media Daily, Laurie Sullivan - Thursday, June 2, 2011
Amazon invested $175 million in LivingSocial last year, but Thursday it cement ...
- Ad On: X+1 Biweekly Research Provides Consumer Insights
Online Media Daily, Laurie Sullivan - Thursday, June 2, 2011
X+1 created a biweekly research survey to supply marketers with incremental sal ...
- Audi 'Borrows' Eminem's Music for European TV Ad. Cue Lawsuit
Around the Net In Media, Phyllis Fine - Thursday, June 2, 2011
It's not like anyone saw that Chrysler Super Bowl ad with Emine ...
- MIT: Personalized Ads Don't Always Work
Marketing Daily, Tanya Gazdik - Wednesday, June 1, 2011
Contrary to popular practice, personalized ads not only don't drive conversions, b ...
- Black, White and Red All Over: Newspaper Ads Dive
MediaDailyNews, Erik Sass - Wednesday, June 1, 2011
Total print advertising revenues fell 9.5% from $5.25 billion in the fir ...
- MIT: Personalized Ads Don't Always Work
MediaDailyNews, - Wednesday, June 1, 2011
Personalized advertising isn't all it's been cracked up to be. Contrary ...
- BlackArrow Offers VOD Mid-Roll Option
MediaDailyNews, David Goetzl - Wednesday, June 1, 2011
BlackArrow, the tech company facilitating ads in video-on-demand programming, says it h ...
- How To Start Winning At Online Video
Online Media Daily, Bob Dees - Thursday, June 2, 2011
More TV ad spend dollars are shifting to online video. eMarketer estimat ...
- Sachs To Webkinz VP, Ad Sales
Online Media Daily, - Wednesday, June 1, 2011
Ganz Studios, the company behind the popular children's virtual site Webkinz Wor ...
- Moosylvania Buys The Loud Few, NSI Becomes Ansira
Online Media Daily, - Wednesday, June 1, 2011
St. Louis stepped into the spotlight Wednesday with two developments: the acquisiti ...
- Ustream Lets You Pay to Ditch the Ads
VidBlog, Steve Smith - Thursday, June 2, 2011
For those who really, really don't like pre-rolls and overlays, or ju ...
- Savvy Media Buyers Benefit From C3 Ratings
MediaDailyNews, Jon Mandel - Tuesday, May 31, 2011
But like any industry shift, the savviest TV players are taking advanta ...
- Agency+ Technology Innovators = The New Creative
Online Media Daily, Marc Ruxin - Tuesday, May 31, 2011
We need a new type of creative department, one that can manufactu ...
- Why Google Doesn't Get the "Friend Thing"
The Social Graf, Erik Sass - Wednesday, June 1, 2011
Now that he has been put out to pasture as executive chairma ...
- Google Starts Charging For "Location Extensions"
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 31, 2011
AdWords advertisers will now be charged whenever consumers click on any pa ...
- Mobile Users Are Ad Clickers
Research Brief, Jack Loechner - Tuesday, May 31, 2011
According to the Mojiva Mobile Audience Guide, 60% of mobile users cli ...
- Hispanic Magazine Advertising Rebounds
Research Brief, Jack Loechner - Monday, May 30, 2011
According to Hispanic Magazine Monitor estimates released by Media Economics Group, ...
- Go Ahead, Take An Ad Risk
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 27, 2011
Blogger MP Mueller says trying something new in advertising is the harde ...
- Cadillac Cycles Discovery Partnership
MediaDailyNews, David Goetzl - Thursday, May 26, 2011
Cadillac is backing a season finale stunt on Discovery Channel's "American Choppe ...
- Live Ore-Ida Spot On 'Ellen' Sizzles
MediaDailyNews, David Goetzl - Thursday, May 26, 2011
Heinz's top North American executive said that a live commercial on t ...
- FTC To Update Online Advertising Guides
Online Media Daily, Wendy Davis - Thursday, May 26, 2011
The Federal Trade Commission will revamp its 11-year-old online advertising guides ...
- Telmar Releases Outdoor 'Suite'
MediaDailyNews, - Thursday, May 26, 2011
Media planning and buying software and systems developer Telmar Wednesday announced t ...
- Ad-On: Twitter Will Build Out TweetDeck
Online Media Daily, Laurie Sullivan - Wednesday, May 25, 2011
Twitter confirmed Wednesday buying third-party client TweetDeck for an unconfirmed $40 milli ...
- Buzzlogic Gets $7.8M For Social Ads
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 25, 2011
Social ad-targeting specialist Buzzlogic has raised $7.8 million in a third rou ...