- New Metric Measures Ad Effectiveness, Distracting Influences
MediaDailyNews, Wayne Friedman - Friday, June 17, 2011
Are TV viewers tuning away from your commercial to another channel, ...
- Comcast Lets Networks Program Remind Alerts
MediaDailyNews, David Goetzl - Friday, June 17, 2011
Media Storm, the agency with a slew of entertainment clients, said ...
- Online Video Spikes, Tremor Media Tops Ad Nets
Online Media Daily, Gavin O'Malley - Friday, June 17, 2011
Don't look now, but Facebook is rapidly emerging as a force ...
- Higher Recall From In-App Than Mobile Web Ads
Online Media Daily, Mark Walsh - Thursday, June 16, 2011
Ads served within apps tend to stick with consumers longer than on ...
- Kantar, Experian Team To Integrate Better Demo Data
MediaDailyNews, Wayne Friedman - Wednesday, June 15, 2011
Looking to give advertisers better targeting, Kantar Media is partnering with Experi ...
- Behavioral Targeting Could Benefit Small News Outfits
MediaDailyNews, Erik Sass - Tuesday, June 14, 2011
While the controversy over behavioral tracking and ad targeting has generally se ...
- Media Innovation Group Moves Beyond GroupM, Signs NEO@Ogilvy
Online Media Daily, - Tuesday, June 14, 2011
Media Innovation Group, the ad technology business spun known primarily for i ...
- T-Mobile Enters Daily Deal Fray
Online Media Daily, Mark Walsh - Wednesday, June 15, 2011
T-Mobile USA is the latest company, and first major wireless carrier, ...
- Kia Gets Big At NBA Draft
MediaDailyNews, - Monday, June 13, 2011
Kia will have a big presence at the NBA Draft on Ju ...
- Google Ups Ad Support, New Performance Pack Aids Metrics
Online Media Daily, Laurie Sullivan - Tuesday, June 14, 2011
Supporting real-time and auction-based online ad bidding, Google released a set ...
- YouTube: 70% Opting In To Pre-Rolls
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 13, 2011
Late last year, YouTube debuted TrueView pre-roll ads, which users could sk ...
- Money Tree: TV Advertising Hits Nearly $19 Billion
MediaDailyNews, Wayne Friedman - Friday, June 10, 2011
In the strong digital age, television advertising continues to thrive -- n ...
- Digital Ad Alliance Creates Privacy Rules For Online Ads
Online Media Daily, - Friday, June 10, 2011
WPP's GroupM Interaction and Interpublic's Mediabrands, consisting of Initiative and UM, a ...
- Oh There You Are, Rising Stars
Online Spin, Kendall Allen - Monday, June 13, 2011
Last week at the Interactive Advertising Bureau's Innovation Days and "The Futu ...
- Alternative TV Delivery Hits Record
MediaDailyNews, David Goetzl - Thursday, June 9, 2011
The TVB said that national ADS (Alternative Delivery System) penetration reached ...
- Animals Inc Names SeeSaw Video Net Ad Partner
Online Media Daily, - Friday, June 10, 2011
Animals Inc., a subsidiary of The Association of Zoos and Aquariums, nam ...
- Online Advertising To Reach $31 Billion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
This year, online advertising will hit $31.3 billion, a 20% growth fr ...
- Teens Love Mobile Videos, Accept Mobile Ads
MediaDailyNews, Wayne Friedman - Wednesday, June 8, 2011
Teenagers 12-17 watch almost twice as much mobile video as other mobi ...
- Paramount Partners: Twitter Tweets 'Super 8'
MediaDailyNews, David Goetzl - Wednesday, June 8, 2011
Looking to use Twitter as a tool to spark (hopefully positive) conversatio ...
- Digital Media Optimization - The Advertising Afterthought
Online Media Daily, Arnel Leyva - Monday, June 6, 2011
If the the SEO wizards and the PPC day traders still can ...
- Group M Introduces Anti-Piracy Policy For Digital Buys
Online Media Daily, - Wednesday, June 8, 2011
GroupM has adopted a new digital media buying policy. ...
- Social Ad Startup Taykey Lands $9 Million
Online Media Daily, Mark Walsh - Thursday, June 9, 2011
Online ad startup Taykey, which targets audiences across social media, today formal ...
- Digitas Wins 10 Effies
Online Media Daily, - Wednesday, June 8, 2011
Digitas won 10 Effies, including taking Gold and Silver in the "Be ...
- Desk Toymaker Sues Amazon Over Search Ads
Online Media Daily, Wendy Davis - Wednesday, June 8, 2011
Amazon has been sued by the manufacturer of the desk toy Buckybal ...
- 4As 2011-12 Board of Directors Named
MediaDailyNews, - Tuesday, June 7, 2011
The 4As announces the 2011-2012 board of directors: ...
- IPv6 Transition May Benefit Advertisers
Online Media Daily, Laurie Sullivan - Tuesday, June 7, 2011
A new transition of Internet Protocol version 4 (IPv4) to IPv6 ...
- Visualizing Digital Ad Ecosystem
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 7, 2011
Having trouble understanding -- or, at least, explaining -- the increasingly compl ...
- Apple Ignores iAd
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, June 7, 2011
Despite the absence of any jaw-dropping gadget launches, Apple is successfully causi ...
- Technorati Media Taps Black as President, CSO
Online Media Daily, - Monday, June 6, 2011
Technorati Media, a major social media advertising network, has hired Charles Bla ...
- iPad Has Slim Lead In Ad Interaction Rates
Online Media Daily, Mark Walsh - Tuesday, June 7, 2011
Rich media banners on the iPad had an interaction rate of ...