Kia Gets Big At NBA Draft

June 13, 2011

Kia will have a big presence at the NBA Draft on June 23. The automaker will get product and brand placement around the arena and stage during the live coverage on ESPN, and on NBA TV and NBA.com. Kia's involvement includes presentation of two NBA Cares Community Caravan events in Newark and New York City before the NBA Draft.

Kia will also have two vehicle displays outside the Prudential Center featuring co-branded signage and brand ambassadors, one of which will host an appearance by an NBA legend prior to the event. Plus, it will present a "green screen" photo area on the arena concourse where fans will be able to take a "virtual" photo that will depict them as a draft pick on the official NBA Draft stage. --Karl Greenberg

advertising, automotive, basketball, brand marketing

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