- GM Pulls Out Of Super Bowl '13, CBS To Carry
MediaDailyNews, Wayne Friedman - Friday, May 18, 2012
General Motors will not be advertising in the next Super Bowl, whi ...
- Nielsen To Analysts: We've Created A 'Currency,' Says GroupM WIll Use OCR To Guarantee Ad Buys
Online Media Daily, David Goetzl - Friday, May 18, 2012
A top Nielsen executive said the company's fledgling Online Campaign Ratings (OC ...
- Will Mobile Pocket Calls Bankrupt The Ad Budget?
Online Media Daily, Laurie Sullivan - Friday, May 18, 2012
What do marketers pay for when buying click-to-call mobile ads? Up ...
- GM Dumps Facebook, But Social Media Remains Agency Prize
Online Media Daily, Steve McClellan - Friday, May 18, 2012
Is there more to General Motors' decision earlier this week to pu ...
- TBG Awards Surf Site $40,000 For Concept
Online Media Daily, Laurie Sullivan - Friday, May 18, 2012
Solspot plans to serve up ads and editorial content tied to visit ...
- Mobile Ad Nets Challenged On Delivery, Targeting
Online Media Daily, Gavin O'Malley - Sunday, May 20, 2012
While localization is the most popular of the targeting options offered ...
- TWC Uses BlackArrow Tech To Enhance Video Ad Insertions
MediaDailyNews, David Goetzl - Friday, May 18, 2012
As cable operators look for ways to further monetize video on deman ...
- Why GM Dropped Facebook Ads
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 18, 2012
Days after the news broke, we’re getting the inside story on w ...
- Forecast: Local Ads Hit $150 Mil By 2016, Trad Media Holds
MediaDailyNews, Wayne Friedman - Thursday, May 17, 2012
BIA/Kelsey says local advertising will see a compounded annual growth rate ...
- NCM Reveals New Cinema Ad Products
MediaDailyNews, Erik Sass - Thursday, May 17, 2012
National CineMedia, which operates the country's largest cinema advertising network, is launchi ...
- Regal Assets Taps Miller To Plug Gold
MediaDailyNews, David Goetzl - Thursday, May 17, 2012
Conservative commentators such as Rush Limbaugh and Glenn Beck have been invetera ...
- Facebook Ads Need Traditional Measurement Tools To Determine ROI
Online Media Daily, Laurie Sullivan - Thursday, May 17, 2012
Finding the return on investment from Facebook ads is a continuing sour ...
- Web Watchers Ditch Video Ads
Online Media Daily, Gavin O'Malley - Thursday, May 17, 2012
Through March of this year, an average of 80% of abandonment occurr ...
- Mobile Ads Kick-Start 20% Of M-Commerce Activity
Online Media Daily, Mark Walsh - Thursday, May 17, 2012
About one in five mobile consumers pursued some type of m-commerce activit ...
- Analyst Says GM Gonna Hurt...Facebook
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 17, 2012
GM's ad-pulling from Facebook is generating more speculation than the Oracle ...
- Chicago Advertisers Riff On NATO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 17, 2012
NATO is coming to the Windy City, and restaurateurs, confectioners and furnitu ...
- Greenpeace Ad Banned (In UK)
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 17, 2012
The Advertising Standards Authority (ASA) ruled the environmental campaigners must ensure futu ...
- Skechers To Pay $40 Million To Settle FTC Claims Complaint
Marketing Daily, Karlene Lukovitz - Wednesday, May 16, 2012
Skechers USA, Inc. has agreed to pay $40 million to settle Feder ...
- IAB Debuts Digital Sales Certification Program
Online Media Daily, Mark Walsh - Wednesday, May 16, 2012
The digital advertising world now has its answer to the legal profession ...
- Listen To This Print Ad For 'Great Times'
Around the Net In Media, Phyllis Fine - Wednesday, May 16, 2012
In Brazil, Budweiser and its agency, Agência Africa São Paulo, have plac ...
- Australian Ad Market To Decline
Around the Net In OMD Europe, Tanya Gazdik - Wednesday, May 16, 2012
The Australian advertising market is predicted to contract this year after med ...
- BBC Worldwide Extends Partnership With Video Site Viki
Around the Net In OMD Europe, Tanya Gazdik - Wednesday, May 16, 2012
BBC Worldwide is extending its relationship with social, online TV site Vik ...
- Jaguar First In Europe To Launch New Vibrant Lightbox Ads
Marketing Daily, Karl Greenberg - Wednesday, May 16, 2012
Jaguar Cars is launching a digital campaign in Europe using Vibrant Lightb ...
- GM Slams Brakes On Facebook Advertising
Marketing Daily, Mark Walsh - Wednesday, May 16, 2012
General Motors' decision to pull its advertising on Facebook comes as ...
- AAMCO Launches 50th Anniversary Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 16, 2012
Transmission service chain AAMCO is launching an advertising campaign touting its 50 ...
- Facebook Needs Open Ad-Targeting Formats To Succeed
Online Media Daily, Laurie Sullivan - Tuesday, May 15, 2012
Facebook fails as an ad company, although it generates the majority ...
- Brand Pages, Offers, Sponsored Stories -- Making Sense Of Facebook's Changing Ad Landscape
Online Media Daily, Rob Jewell - Wednesday, May 16, 2012
With the new Facebook Pages, the official lines between paid, owned a ...
- GM Slams Brakes On Facebook Advertising
Online Media Daily, Mark Walsh - Tuesday, May 15, 2012
General Motors' decision to pull its advertising on Facebook comes as ...
- Is General Motors Pulling Out of Facebook Prematurely?
Social Media Insider, Catharine P. Taylor - Wednesday, May 16, 2012
I knew some big advertiser was going to pull out of advertisi ...
- Telemundo Ups Original Shows, Olympic Coverage
MediaDailyNews, Steve McClellan - Monday, May 14, 2012
Telemundo, the Comcast-owned Spanish-language media company, is boosting its original program producti ...