- Apple Launches iPad Mini
Online Media Daily, Mark Walsh - Tuesday, October 23, 2012
Apple has unveiled a new, smaller version of the iPad aimed direct ...
- Advertisers Vent On Agencies
Research Brief, Jack Loechner - Wednesday, October 24, 2012
A new online survey among 1,900 business leaders in marketing, media, a ...
- Forbes, Martini Media Partner For Branded Content Ads
Around the Net In Media, Phyllis Fine - Tuesday, October 23, 2012
In an "unconventional" twist on the branded editorial content model, Forbes a ...
- WhatRunsWhere Launches Ad Tracking Tool For Google
Online Media Daily, Fern Siegel - Monday, October 22, 2012
WhatRunsWhere, the online media buying service, launched WhatRunsWhere Advantage, a stand-alone servi ...
- Mobile Pros: Industry Yet To Be Optimized
Online Media Daily, Steve McClellan - Monday, October 22, 2012
From an advertising standpoint mobile's year has yet to come -- t ...
- Can Facebook Monetize Ad Growth?
Online Media Daily, Mark Walsh - Monday, October 22, 2012
Facebook's stock continues to languish at about half its opening price ...
- Football Downs Singing: 'Idol' Ads No Longer Worth Top Dollar
Around the Net In Media, Phyllis Fine - Monday, October 22, 2012
The price for a 30-second spot on Fox's "American Idol," once t ...
- Playing In Creative Sandbox: Site Spotlights Ad Case Histories
Creative Media Blog, Amy Corr - Monday, October 22, 2012
Google launched a crowd-sourced website for members of the ad industry ...
- New York Touts Nature
Marketing Daily, Karl Greenberg - Friday, October 19, 2012
New York's tourism division is focusing on the state's natural wonders a ...
- Cross-Platform Measurement And The Heisenberg Uncertainty Principle
MediaDailyNews, Terry Kent - Monday, October 22, 2012
Will the very act of observing viewers as they migrate across platfor ...
- NYTVF Brand Connect Links Marketers To TV Development Projects
MediaDailyNews, Wayne Friedman - Friday, October 19, 2012
The 7-year-old New York Television Festival is looking to get marketers mo ...
- Adchemy, Microsoft Find Intent Signals Key For Online Ads
Online Media Daily, Laurie Sullivan - Friday, October 19, 2012
Microsoft's investment in Adchemy is proving that search intent could become t ...
- Clothing, Consumer Electronics Draw Mobile Shoppers
Online Media Daily, Mark Walsh - Monday, October 22, 2012
Clothing might not seem the likeliest product category when it comes ...
- Expectations High For Ads On iPad Mini
Online Media Daily, Mark Walsh - Friday, October 19, 2012
Apple is expected to up the ante in the tablet wars wh ...
- Global Ad Dollars Up: TV Leads, Internet Rises
MediaDailyNews, Wayne Friedman - Thursday, October 18, 2012
Internet, outdoor, and TV continued to be the top media categories maki ...
- C3 Ratings Vary, Show Gains On Fox, ABC
MediaDailyNews, Wayne Friedman - Thursday, October 18, 2012
Both the C3 and live program ratings for the first week ...
- Mag Bag: Ad Pages Continue To Fall
MediaDailyNews, Erik Sass - Thursday, October 18, 2012
According to the latest quarterly tally from the Publishers Information Bureau, tot ...
- Using Tonnage To Raise Votes
Online Media Daily, George Simpson - Friday, October 19, 2012
One of the benefits of living in Connecticut, a state with ...
- Zicam Relaunches Web Site
Marketing Daily, Tanya Gazdik - Wednesday, October 17, 2012
Cold remedy Zicam has launched a redesigned Web site as part ...
- States Reap Big Bucks In Tight Political Races
MediaDailyNews, David Goetzl - Wednesday, October 17, 2012
With Virginia's electoral votes crucial in the presidential election, the Washington mark ...
- What's In A Namely? VCs Sweeten Agency Talent Management Platform
MediaDailyNews, Joe Mandese - Thursday, October 18, 2012
Legendary ad exec and Foote, Cone & Belding Founder Fairfax Cone ...
- Media General Wins Big With Political Ads
MediaDailyNews, Wayne Friedman - Wednesday, October 17, 2012
Soaring political advertising sparked another strong showing for Media General. Third-quarter 20 ...
- Mobile Rising: Newspapers, Magazine Readership, Ad Engagement Up
MediaDailyNews, Erik Sass - Wednesday, October 17, 2012
More tablet owners are reading newspapers and magazines on their devices: 11. ...
- 'Forbes' Reports 50% Of Revs From Digital
MediaDailyNews, Erik Sass - Wednesday, October 17, 2012
While the tipping point was predicted a few years ago, 2012 ...
- Facebook Opens Up App Install Ads
Online Media Daily, Mark Walsh - Wednesday, October 17, 2012
In August, Facebook announced it was testing new ads in the mobi ...
- Not Half Of UK Online Ads Hit Target
Around the Net In OMD Europe, Nina Lentini - Tuesday, October 16, 2012
Nielsen today launches its TV ratings-style Online Campaign Ratings service in t ...
- Advertising Jumps The Shark: Becomes Conduit For Content
Online Media Daily, Joe Mandese - Wednesday, October 17, 2012
In a surprising twist for the advertising industry, the hottest new mod ...
- DPAA Encouraged To 'Storyscape' And Focus On 'Recency'
Online Media Daily, Steve McClellan - Tuesday, October 16, 2012
At the Digital Place-Based Advertising Association conference attendees, Alan Schulman, chief creati ...
- Luminate Touts Image-Based Ads To Magazine Publishers
Online Media Daily, Erik Sass - Tuesday, October 16, 2012
Traditionally text-focused publishers are increasingly embracing images as anchors for targeted advertisin ...
- Omnicom Q3 Profits Flat With 3.5% Organic Revenue Growth
Raw, Steve McClellan - Tuesday, October 16, 2012
Omnicom Group reported a 1% revenue gain in the third quarter ...