- Record Crowd At ANA Meeting -- But Nothing Earth-shaking Happens
Around the Net In Media, Phyllis Fine - Monday, October 15, 2012
If you're wondering what you missed if you avoided last week's Associati ...
- Rite Aid Pays $800,000 To Settle False Advertising Charge
MediaDailyNews, Fern Siegel - Friday, October 12, 2012
Rite Aid Corp. and its California subsidiary Thrifty PayLess Inc. have be ...
- Longtime NBC Ad Executive Gambelli Departs
MediaDailyNews, Wayne Friedman - Friday, October 12, 2012
Longtime NBC advertising executive Marianne Gambelli has departed the company. Her ex ...
- 3 Factors That Comprise The Most Effective Ad Inventory
Online Media Daily, Kevin O’Connor - Monday, October 15, 2012
For advertisers, having access to highly considered purchase data is only o ...
- Marketers Better Off Than Four Years Ago? Yes, Says ANA
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
As The Association of National Advertisers kicked off its annual conference, t ...
- ANA Chooses Rising Stars
Marketing Daily, Karl Greenberg - Thursday, October 11, 2012
The ANA (Association of National Advertisers) has chosen its 2012 Rising Marketi ...
- Lexus Print Ad For 2013 ES Leaps To Life
Marketing Daily, Karl Greenberg - Thursday, October 11, 2012
For its new campaign for the 2013 ES sedan Lexus is employi ...
- Barclays Revises Ad Forecast, Dips Down
MediaDailyNews, Wayne Friedman - Thursday, October 11, 2012
Barclays Capital analyst Anthony DiClemente has rejiggered his U.S. and TV ...
- Brands' Offline Insights Drive Online Advertising's Future
Online Media Daily, David Helmreich - Friday, October 12, 2012
Online advertising teams can use a wealth of offline customer insights deriv ...
- IAB: Online Ads Climb 14%, Marketplace Robust
Online Media Daily, Gavin O'Malley - Thursday, October 11, 2012
While some Web publishers have been squeezed by tighter ad budgets a ...
- Study: Web Marketing More Than Twice Ad Spending Online
Online Media Daily, Mark Walsh - Thursday, October 11, 2012
A new report from Borrell Associates concludes that the Internet has beco ...
- Positive Growth: Paid Search, Market Spend Up
Online Media Daily, Laurie Sullivan - Thursday, October 11, 2012
A flurry of paid-search reports surfaced Thursday as if trumpeting the unwrappi ...
- Amazon Ad Model Forces Changes In Search Engine Marketing
Online Media Daily, Laurie Sullivan - Thursday, October 11, 2012
The ad format powering Google Shopping results, Product Listing Ads, grew ...
- Wall Street Journal Network Launches Private Ad Exchange
MediaDailyNews, Erik Sass - Wednesday, October 10, 2012
The Wall Street Journal Digital Network announced that it has launched ...
- 2012 Forecast: U.S. Mobile Ad Spend No. 1 Worldwide
Online Media Daily, Gavin O'Malley - Wednesday, October 10, 2012
U.S. spending on mobile Internet advertising will top all other countries ...
- Convertro Develops Attribution Tracking For Earned Media
Online Media Daily, Laurie Sullivan - Wednesday, October 10, 2012
Convertro believes it solved the problem that will eventually enable social med ...
- Tapad Expands Sales Force
Online Media Daily, Mark Walsh - Wednesday, October 10, 2012
Cross-platform ad technology firm Tapad has hired two new executives. ...
- TaxSlayer.com Backs Dale Earnhardt Jr. In NASCAR
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
Evans, GA-based TaxSlayer.com has renewed its partnership with the Dale Earnhardt Jr.-own ...
- Ball Park Taps NFL Greats For Promo
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
Hillshire's hot dog and burger brand Ball Park has tapped NFL grea ...
- Cutting Rosters: Clients Unhappy With Agency ROI, Performance
MediaDailyNews, Steve McClellan - Tuesday, October 9, 2012
A study from Avidan Strategies, an agency search consultant, shows just ov ...
- Univision Taps Internet Broadcasting To Monetize Station Sites
MediaDailyNews, David Goetzl - Tuesday, October 9, 2012
Internet Broadcasting, the multipurpose firm that has provided a technological backbone f ...
- A Look Back At Advertising Week
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 9, 2012
David Gwozdz, CEO of Mojiva, offers his post-mortem of Advertising Week a ...
- Baby Boomers Want More Than Catheter Ads
Around the Net In Media, Phyllis Fine - Tuesday, October 9, 2012
"I don’t want to just see ads for mature audiences," writes Be ...
- Sony, Bridgestone In Court Over 'Kevin Butler' Ad Character
MediaDailyNews, Steve McClellan - Monday, October 8, 2012
Sony Computer Entertainment and Bridgestone Tire have gone to court over a ...
- Facebook To Pay Users To Settle 'Sponsored Stories' Lawsuit
Online Media Daily, Wendy Davis - Monday, October 8, 2012
Facebook has agreed to pay users up to $10 if they we ...
- Arvind Sharma On The Ad Landscape In India
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 8, 2012
ASCI (
Advertising Standards Council of India), the self-regulatory voluntary organization ...
- Ford, BMW, Only Auto Brands To Get Ace Metrix Pick
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 8, 2012
Ace Metrix says only two auto brands were among the most effecti ...
- Gawker Takes On Ad Week
Around the Net In Media, Phyllis Fine - Monday, October 8, 2012
When you set a writer from Gawker loose on Advertising Week, you' ...
- Google Debuts Credit Card
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, October 8, 2012
Trying to boost business, Google is rolling out a credit card th ...
- Kia, DC Entertainment In Cause-Related Effort
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
Kia will partner with DC Entertainment on a cause campaign to fig ...