- HOLLYWIRED: Mad Men On The Moon
MAD, Richard Linnett - Tuesday, January 7, 2014
Man has conquered the clouds, so it's not surprising that the advertisi ...
- CBS Outdoor, Lamar Raise Funds As Companies Transform
MediaDailyNews, Erik Sass - Tuesday, January 7, 2014
Two of the country's largest outdoor advertising companies, CBS Outdoor and Lam ...
- Second Screens Can Drive Viewers To TV
MediaDailyNews, Wayne Friedman - Tuesday, January 7, 2014
Second screens -- little screens to some -- are getting major attenti ...
- USPS Considers Scannable Codes For Direct Mail
MediaDailyNews, Erik Sass - Tuesday, January 7, 2014
The U.S. Postal Service, which is seeking ways to boost the appe ...
- GM Global Marketing Director Gets...A Demotion?
Mediapsssst, Richard Whitman - Tuesday, January 7, 2014
When someone shifts careers from a global marketing position to a sing ...
- Yahoo Acquires Aviate, Unveils New Mobile, Ad Products
Mobile Marketing Daily, Mark Walsh - Tuesday, January 7, 2014
Yahoo on Tuesday announced its acquisition of Aviate, a startup that provid ...
- First: 'NYT' Movie Critic's Tweet Used In Ad Campaign
Around the Net In Media, Phyllis Fine - Monday, January 6, 2014
An ad for “Inside Llewyn Davis” excerpted an edited tweet from New Yo ...
- McCann Poaches CP+B's Reilly For Top Creative Role
MAD, Steve McClellan - Monday, January 6, 2014
Rob Reilly, who had been at Crispin Porter + Bogusky for ov ...
- Sometimes You Feel Like A Nut: Colbert Touts Wonderful Pistachios
MAD, Larissa Faw - Monday, January 6, 2014
Stephen Colbert, host and executive producer of Comedy Central's "The Colbert Report ...
- ActiveVideo, BrightLine Team To Enhance Interactive Ad Campaigns On TV, Cross-Platform
MediaDailyNews, Wayne Friedman - Monday, January 6, 2014
LAS VEGAS -- Looking to push more interactive style TV advertising throu ...
- H&M Super Bowl Spot Lets Viewers Buy Beckham's Bodywear Via TV Remote
MediaDailyNews, Wayne Friedman - Monday, January 6, 2014
LAS VEGAS -- Buying merchandise from one's TV remote isn't new ...
- From The 'Big 3' To 'Big Data:' TV Audience Targeting Comes Of Age
MediaDailyNews, Joe Mandese - Tuesday, January 7, 2014
At a time when Madison Avenue has been consumed by the ro ...
- Edelman Thinks PR Can Take Over Madison Ave
Mediapsssst, Richard Whitman - Monday, January 6, 2014
CEO Richard Edelman says PR is a 24/7 business and thus qualifi ...
- CES & the Connected Car for Commerce
MobileShopTalk, Chuck Martin - Tuesday, January 7, 2014
Mobile commerce may soon be taking to the roads. One of t ...
- Brightcove Acquires Unicorn Media To Improve Video Ad Insertions
Online Video Daily, Gavin O'Malley - Monday, January 6, 2014
The limits of multiscreen ad measurement and the spread of ad-blocking technologi ...
- Advertisers As News Sources, Pop Music Hits That Are Ads: An Unruly Vision of the Future
VidBlog, P.J. Bednarski - Tuesday, January 7, 2014
Most predictions for a new year have a built-in cheeriness, and ...
- Did CBS Films Violate Twitter Ad Policy?
Around the Net in Mobile, Gavin O'Malley - Monday, January 6, 2014
In its effort to promote "Inside Llewyn Davis," did CBS Films bre ...
- Cincinnati TV Station Will Put In-Depth Multimedia-Style News Reports Behind a Paywall
Around the Net in Video, P.J. Bednarski - Monday, January 6, 2014
WCPO-TV, a Scripps station in Cincinnati, will showcase a multimedia, in-depth vid ...
- The Amazing Story of How Pantene's Viral Video Came to Be
Around the Net in Video, P.J. Bednarski - Monday, January 6, 2014
On Nov. 7, a one-minute commercial for Pantene had been released onli ...
- Maurice Levy Reports Fourth-Quarter Ad Spending 'Softness'
MAD, Steve McClellan - Friday, January 3, 2014
In an interview with CNBC, the Publicis Groupe CEO said advertisers he ...
- Got A Light? Three Brands, Three Strategies For Selling E-Cigs
MAD, Larissa Faw - Friday, January 3, 2014
Njoy, Vuse and Blu are all bulking up their ad-marketing efforts ...
- McCann Production Unit Craft WW Faces Discrimination Suit
MAD, Steve McClellan - Friday, January 3, 2014
Craft Worldwide, the production unit of McCann Worldgroup, has been slapped wi ...
- Lamar On Track For REIT Conversion
MediaDailyNews, Erik Sass - Friday, January 3, 2014
Outdoor advertiser Lamar Advertising Co., which has an estimated 155,000 out-of-home ...
- Pandora Extends Advertising To In-Car Audience
MediaDailyNews, Mark Walsh - Monday, January 6, 2014
With almost half of all radio listening happening in cars, Pandora ...
- Instagram Brings New Yorker Insta-Fame
Mediapsssst, Richard Whitman - Sunday, January 5, 2014
Certain physical assets amply displayed on the social network have attracted t ...
- New Innovid/Cisco Tool Matches Ad on Second Screen to Words Being Spoken on TV Shows
VidBlog, P.J. Bednarski - Monday, January 6, 2014
The Consumer Electronics Show is the starter’s pistol for the video busines ...
- Is Wall Street Discovering Online Advertising
Around the Net in Video, P.J. Bednarski - Friday, January 3, 2014
Wall Street’s getting increasingly enthusiastic about the future of online video advertisin ...
- Momo Wu Adds Another Brand To Her Roster Of Endorsement Deals
MAD, Larissa Faw - Thursday, January 2, 2014
Adidas is the latest to sign up the Chinese pop star ...
- Minneapolitan Muscle: Carmichael Grabs Fallon's Buckhorn
MAD, Steve McClellan - Thursday, January 2, 2014
The long-time Fallon vet is best known for the "Red Border" seri ...
- Newsflash! There Is No News Today! (Part II)
Mediapsssst, Richard Whitman - Thursday, January 2, 2014
Well, all we can say is thank God this two-week agency holid ...