- "Rival-less" MDC Sees Record Revenue Growth in Q2
MAD, Larissa Faw - Thursday, July 24, 2014
Organic revenue increased 7% and net income attributable to MDC Partners increas ...
- Facebook Begins Reducing Number Of Ads: Boosts Price, Performance
MediaDailyNews, Joe Mandese - Thursday, July 24, 2014
LOS ANGELES -- In a move reminiscent of AOL's "Project Devil" initiati ...
- Hedge Fund Investment In Interpublic Fans Flames Of Sale Rumors
Mediapsssst, Richard Whitman - Thursday, July 24, 2014
Activist hedge fund Elliott Management has taken a 6.7% stake worth abo ...
- Watch This: The 'Kids' Weigh In On M-Ad Formats
MoBlog, Steve Smith - Friday, July 25, 2014
"Banners" were barely mentioned during this session on mobile ad formats ...
- News Organizations Push To Access Records In Gmail Privacy Battle
Online Media Daily, Wendy Davis - Friday, July 25, 2014
The New York Times Company, Atlantic Media, Forbes and a host ...
- AOL UK To Trade Online Inventory Programmatically
Around the Net In OMD Europe, Tanya Gazdik - Thursday, July 24, 2014
AOL is to place all of its reserved online inventory into i ...
- BBDO Atlanta Turns Its Attention Toward Digital, Away From TV
Around the Net in Video, P.J. Bednarski - Thursday, July 24, 2014
BBDO Atlanta is shifting its focus toward content production and analytics a ...
- Saatchi NY Elevates Pogue To Chief Strategy Officer
MAD, Steve McClellan - Wednesday, July 23, 2014
Saatchi & Saatchi New York has appointed Wanda Pogue as chief strate ...
- NBA Marketing/Agency Vet Jamie Gallo To Head Wunderman NY
MAD, Steve McClellan - Wednesday, July 23, 2014
At the NBA Gallo rebranded the WNBA and led social media initiativ ...
- Omnicom's Integer Group Wins Transamerica Account
MAD, Larissa Faw - Wednesday, July 23, 2014
The agency is tasked with helping Transamerica build its brand with ea ...
- Rent-A-Center Retains Mindshare, Adds New Chores To Its AOR Assignment
MAD, Steve McClellan - Wednesday, July 23, 2014
The agency successfully defended media planning and buying and added new assignmen ...
- Subaru Legacy Campaign Redefines 'Passenger'
Marketing Daily, Karl Greenberg - Thursday, July 24, 2014
Subaru is launching a new campaign for the new 2015 Legacy, t ...
- Advertisers, Get Comfortable With Ambiguity
MediaDailyNews, Tom Goodwin - Wednesday, July 23, 2014
The devastating uncomfortable truth of advertising is that we have no id ...
- Gannett Newspaper Revenues Drop, But Broadcast Skyrockets
MediaDailyNews, Erik Sass - Wednesday, July 23, 2014
Newspaper revenues continued their long-term decline in the second quarter, judging ...
- NBCU Creates New Sales Research Unit
MediaDailyNews, Wayne Friedman - Wednesday, July 23, 2014
Following up on what was a successful TV upfront ad sales perio ...
- Arnold Is Selling Its Emmy But Doesn't Think A Woman Deserves It
Mediapsssst, Richard Whitman - Wednesday, July 23, 2014
Arnold Boston is moving offices, and it would appear from a Craigsli ...
- Facebook Improves Mobile Ad Targeting To Specific Devices
Mobile Marketing Daily, Gavin O'Malley - Wednesday, July 23, 2014
Facebook has announced a unique improvement to its mobile ad-targeting powers. Advertise ...
- Time To Tune Down The Frequency
Online Spin, Joe Marchese - Thursday, July 24, 2014
A few weeks ago, Rich Greenfield at BTIG Research had a gre ...
- Google Acquires drawElements, Keeping Tighter Reins On Hardware
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 23, 2014
Google has acquired Helsinki, Finland-based drawElements in a move to improve ...
- Buyer Beware: Political Advertising And Local Media in 2014
MAD, Daniel Elu - Tuesday, July 22, 2014
Brace yourself, as we enter the 2014 mid-term election cycle, for t ...
- POG Distractions, International Volatility Cited As Drags On Publicis Groupe's Q2 Results
MAD, Larissa Faw - Tuesday, July 22, 2014
Organic revenue growth was just 0.5%, while consolidated revenue was down 1.5 ...
- Omnicom Posts Best Organic Growth In Almost 3 Years
MAD, Steve McClellan - Tuesday, July 22, 2014
The company reported second-quarter organic revenue growth of 5.8%. The comparable figu ...
- RAPP Wins UK Guide Dogs Assignment
MAD, Larissa Faw - Tuesday, July 22, 2014
The win is for both media and creative. The client provides servic ...
- SAP Consolidates Marketing Duties With Omnicom
MAD, Steve McClellan - Tuesday, July 22, 2014
Business software giant SAP on Tuesday said it has consolidated its glob ...
- Upfront Blues: Broadcast, Cable TV Ad Rev Forecast To Sink 6%
MediaDailyNews, Wayne Friedman - Tuesday, July 22, 2014
Total television upfront prime-time advertising revenue for broadcast and cable networks ...
- NBCU Reports Solid TV Results
MediaDailyNews, Wayne Friedman - Tuesday, July 22, 2014
Comcast's NBCUniversal unit barely pulled in the same revenues as a ye ...
- Clear Channel Taps AdsWizz For iHeartRadio Audio Ads
MediaDailyNews, Erik Sass - Tuesday, July 22, 2014
Clear Channel Media and Entertainment has partnered with AdsWizz, an advertising technolo ...
- Maurice Levy Adjusts Expectations For 2014 Sales Growth
Mediapsssst, Richard Whitman - Tuesday, July 22, 2014
Publicis is warning observers that it will be "very difficult" for t ...
- Listen Up! The Digital Audio Channel Is Still A Missed Opportunity
MoBlog, Steve Smith - Wednesday, July 23, 2014
The digital audio channel gets in our heads and in our liv ...
- Sherman Succeeds Ruhanen As Omnicom's 'Neck To Choke' For Big Clients
MAD, Steve McClellan - Monday, July 21, 2014
Peter Sherman, who rejoined Omnicom after a brief stint as North Americ ...