- Effectively Hyper-Targeting Users With Programmatic Creative
Real-Time Daily, Philip Rosenstein - Friday, July 8, 2016
As ad targeting becomes increasingly sophisticated, companies are progressively tailoring their creativ ...
- Digital Video Plays Critical Role In 2016 Election
Red, White & Blog, Philip Rosenstein - Friday, July 8, 2016
The field of political marketing in the 2016 election cycle has seamless ...
- Procter & Gamble, Unilever Dominate Q2 With Emotional Ads
Marketing Daily, Tanya Gazdik - Thursday, July 7, 2016
"If ads don't provide some benefit to the viewer, what we ca ...
- AdsWizz Launches Podcast Marketplace PodWave
Mobile Marketing Daily, Ben Frederick - Wednesday, July 6, 2016
The marketplace will allow premium publishers access to ad content, and advertise ...
- Rubicon Automates Silver Screen, Strikes 'Select' Deal With Screenvision
Real-Time Daily, Joe Mandese - Thursday, July 7, 2016
In a deal that will enable cinema advertising to be bought a ...
- Innovid Furthers Partnership With IAS, Adding Real-Time Fraud Blocking
Real-Time Daily, Philip Rosenstein - Thursday, July 7, 2016
IAS and Innovid have enhanced their partnership to protect campaigns that r ...
- ABC Completes Upfront With Strong Results
Television News Daily, Wayne Friedman - Wednesday, July 6, 2016
ABC has joined the ranks of CBS, Viacom, CW, Turner and ...
- UK Services Sector Already Showing Signs Of A Slowdown
Around the Net In MAD London, Sean Hargrave - Wednesday, July 6, 2016
Activity in the services sector has dropped to its lowest level ...
- Mobile Video To Hit $25B Globally In 5 Years
Mobile Marketing Daily, Gavin O'Malley - Tuesday, July 5, 2016
The money is mostly coming from advertisers trying to reach a growi ...
- Michael Parkes Tapped As First CRO At VideoAmp
Real-Time Daily, Philip Rosenstein - Tuesday, July 5, 2016
On Tuesday, VideoAmp announced the appointment of Michael Parkes as its fir ...
- Clinton Spends $500,000 Daily On TV Ads, Trump Spends $0
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, July 5, 2016
Analysis of Kantar Media/CMAG data gives a glimpse into the Clinton campaign&rsquo ...
- Going For Olympic Gold In Digital Marketing
MediaDailyNews, Krista DiBiccari - Friday, July 1, 2016
Google's focus on what it has marketed to advertisers as "micro-moments" ...
- Turner Networks Register Solid Upfront Gains
Television News Daily, Wayne Friedman - Friday, July 1, 2016
Turner Broadcasting networks -- which includes TNT, TBS and CNN -- ...
- Hillary Clinton To Start Airing TV Ads In Nebraska
Around the Net In Marketing Politics, Philip Rosenstein - Friday, July 1, 2016
The Hillary Clinton campaign has announced that it will start airing a ...
- Publishers: Declare Your Independence From Old Monetization
Publishers Daily, Lewis Rothkopf - Friday, July 1, 2016
Ad blocking. Decreasing CPMs. User fatigue. Slow page loads. The current sta ...
- Set Your Watches, The 'Commercial' Is About To Turn 75... Tick, Tick, Tick
Television News Daily, Joe Mandese - Friday, July 1, 2016
Long before America ran on Dunkin', it ran on Bulova. In fac ...