- Pinterest Acquires Team Behind Math Camp
Mobile Marketing Daily, Ben Frederick - Friday, July 15, 2016
Social sharing and search site Pinterest announced that it has acquired t ...
- Pro-Clinton Backers Launch New $20 million Anti-Trump Effort
Around the Net In Marketing Politics, Philip Rosenstein - Friday, July 15, 2016
A $20 million joint advertising effort between Clinton backers Emily’s List a ...
- Timeline, Insight & Technology Trends Drive Presidential Monetization Strategies
Marketing: Politics, Yoav Naveh - Friday, July 15, 2016
While publishers like 'Buzzfeed' have already refused a reported $1.3 million ...
- Google Finds Web Video Viewability Rates Of 62% In U.S.
MediaDailyNews, Laurie Sullivan - Friday, July 15, 2016
Google has released its Global State of Play report for video wi ...
- Ads By Premium Content Enjoy Halo Effect
Publishers Daily, Erik Sass - Thursday, July 14, 2016
New research suggests that advertising is not just a question of pri ...
- Gameforge Hires Analytics Marketing Platform To Monetize Free-To-Play Model
Real-Time Daily, Philip Rosenstein - Monday, July 18, 2016
Gameforge, the international online games publisher, on Friday hired deltaDNA, an analyti ...
- Vibrant Media Reduces Native Ad Weight To 30.5KB, Looks To Cut Down On Ad Blocking
Real-Time Daily, Philip Rosenstein - Thursday, July 14, 2016
The native contextual advertising company, Vibrant Media, announced on Wednesday the relea ...
- UberMedia Launches New Tool To Enhance Geo-Targeting
Real-Time Daily, Philip Rosenstein - Friday, July 15, 2016
The cross-screen mobile advertising firm UberMedia announced on Wednesday a new locati ...
- Majority Of Digital Ads Near Trump Content
Red, White & Blog, Philip Rosenstein - Thursday, July 14, 2016
Over the past three months, articles about Donald Trump have displayed t ...
- Pokeconomy Takes Ad Cue From Google, Adds Location-Based Ads
SearchBlog, Laurie Sullivan - Thursday, July 14, 2016
Sponsored locations will soon provide a new revenue stream for Pokemon G ...
- National TV Upfront Rises For First Time In 3 Years
Television News Daily, Wayne Friedman - Wednesday, July 13, 2016
Though the upfront process has yet to be completed, media consulting compa ...
- Apps: High User Acquisition No Longer Name Of Game
MoBlog, Ben Frederick - Wednesday, July 13, 2016
As the western mobile market matures, users can become jaded and stubbor ...
- Singapore Press Holdings Hires Grapeshot To Improve Contextual Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Wednesday, July 13, 2016
Grapeshot, the audience and keyword targeting firm, has been hired by Singapo ...
- Google Makes Changes To PLA Broad Product Queries
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2016
Google announced several updates to Shopping Campaigns Tuesday, such as a n ...
- Time Inc. Gets Major Reorg
The Daily Blog, Erik Sass - Wednesday, July 13, 2016
Time Inc. underwent another sweeping reorganization this week, as CEO Joe Ri ...
- 6 Game-Changing Historical Political Ads
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, July 12, 2016
Political advertising changed dramatically with the advent of household television sets. N ...
- Why Location Isn't Enough For Mobile Advertising
Mobile Marketing Daily, Scott Swanson - Tuesday, July 12, 2016
Location tech has evolved to an impressive level of precision. The re ...
- Users Interact With Well-Based VR Ad Campaigns
Mobile Marketing Daily, Ben Frederick - Monday, July 11, 2016
Based on a heat map of user eye movements, StartApp found th ...
- AcuityAds Launches Programmatic Platform In Europe
Real-Time Daily, Philip Rosenstein - Monday, July 11, 2016
Last Tuesday, AcuityAds' self-serve programmatic marketing platform went live in the Europe ...
- PerimeterX Partners With ironSource To Combat Rising Ad Fraud
Real-Time Daily, Philip Rosenstein - Tuesday, July 12, 2016
PerimeterX Partners, a provider of behavior-based fraud prevention technology, announced on Tuesd ...
- Presidential TV Advertising Records Uptick In June, Koch Ad Scores
Red, White & Blog, Philip Rosenstein - Tuesday, July 12, 2016
Political advertising on TV slowed down significantly at the tail end ...
- China To Implement Tax Rules For Online Ads, Hits Search, Email Hard
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2016
Beginning September 2016, China's State Administration for Industry & Commerce will tre ...
- Chrysler Inks Branded Deal With Bravo's 'Odd Mom Out'
Television News Daily, Wayne Friedman - Monday, July 11, 2016
The model will have a number of in-show integrations, which will sta ...
- The Trump Myth: TV Political Advertising Is Unnecessary
Marketing: Politics, Mark Lieberman - Monday, July 11, 2016
For months, we've endured headlines and comments questioning the relevance of ...
- Ad Blocking Reinsertion - Should We or Shouldn't We?
Publishers Daily, Mitchell Weinstein - Monday, July 11, 2016
As the use of ad blocking continues to grow dramatically, new compani ...
- Microsoft Uses DNA To Show Advertisers How It Will Advance Cloud Storage
SearchBlog, Laurie Sullivan - Monday, July 11, 2016
The biggest problem with collecting and storing digital data, from search ...
- Analyst: TV Upfront Is Healthy, But Effects Could Be Short-Term
Television News Daily, Wayne Friedman - Friday, July 8, 2016
Although the TV upfront market seems strong to many, one analyst sa ...
- New Ourdata Gives Ad Blocker Profit To Consumers
VidBlog, P.J. Bednarski - Monday, July 11, 2016
Ourdata, just launching this week, figures a lot of firms are maki ...
- America Rising To Help GOP Attract Independent Female Voters
Around the Net In Marketing Politics, Philip Rosenstein - Friday, July 8, 2016
America Rising, the opposition research firm, is launching a large-scale initiative ...
- Congressional Democrats Plan TV, Digital Ads That Tie Republicans To Trump
Around the Net In Marketing Politics, Philip Rosenstein - Friday, July 8, 2016
The Democratic Congressional Campaign Committee (DCCC) plans an estimated $1 million ...