- Discovery's Ad Chief Joe Abruzzese Retires; Ben Price Ascends
Television News Daily, Wayne Friedman - Monday, July 25, 2016
Longtime Discovery Communications senior advertising executive Joe Abruzzese is retiring. Ben Pric ...
- Ed Vaizey Is Right -- Ad Industry Needs To Be A Loud Voice In Our Brexit Fiasco
London Blog, Sean Hargrave - Monday, July 25, 2016
Quietly doing well won't get the ad industry's need for access ...
- When Did You Become A DieHard Fan?
MAD, Larissa Faw - Friday, July 22, 2016
A new campaign from the auto parts and accessories brands celebrates fand ...
- Cafe de Colombia Shoots For The Moon
MAD, Larissa Faw - Friday, July 22, 2016
A new campaign developed with agency Rokkan-"Greatness Is Brewing"-- uses a tongue-in-che ...
- Verizon To Acquire Yahoo Core Assets For $4.8 Billion
MediaDailyNews, Laurie Sullivan - Sunday, July 24, 2016
Verizon Communications will announce Monday its intent to acquire Yahoo's core asse ...
- Fear of Buying
Real MAD, Stan Mack - Monday, July 25, 2016
...
- Watson To Change The Way IBM Buys Programmatic Ads
RTBlog, Philip Rosenstein - Monday, July 25, 2016
Watson, IBM's cognitive computer able to make decisions in real time, ...
- Google Uses Yoga To Describe Search Improvements For TrueView Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 22, 2016
Google will soon begin rolling out changes to TrueView discovery ads ...
- Time Warner, Viacom, A&E Cut Commercial Time
Television News Daily, Wayne Friedman - Friday, July 22, 2016
It's go time. A&E Networks made the biggest cuts during the peri ...
- Advertising Absent From Most OTT Services
Television News Daily, Wayne Friedman - Friday, July 22, 2016
Some 55% of current OTT services don't have advertising as part ...
- The End Of Advertising, As We Know It
MediaDailyNews, Gary Milner - Saturday, July 23, 2016
Eighty-eight percent of Fortune 500 companies that were around in 1955 ...
- Havas Group Launches New Media Agency Network
MAD, Steve McClellan - Thursday, July 21, 2016
The company said that it would combine its existing Forward Media wi ...
- Google, Paramount Test Instant Video Ads At Comic-Con
MediaDailyNews, Laurie Sullivan - Thursday, July 21, 2016
Live at Comic-Con Wednesday night, Google and Paramount Pictures tested the conce ...
- A Logical Guide To Context And Marketing
Online Video Daily, Phil Nottingham - Friday, July 22, 2016
The key to growing your business is owning your context. Asking a ...
- Teads Advertising Suite Now Serves 360-Degree Outstream Video
Real-Time Daily, Philip Rosenstein - Friday, July 22, 2016
Teads, the native video advertising marketplace, has launched inRead 360. Advertisers c ...
- Matt Spiegel Of MediaLink: The Ad Automation And Programmatic Confidantes
Around the Net in Real-Time, Tobi Elkin - Thursday, July 21, 2016
MediaLink offers an interesting conversation about marketing automation trends between Jay Sear ...
- Marketers' Biggest Challenge Is Quantifying ROI
Real-Time Daily, Philip Rosenstein - Thursday, July 21, 2016
In our increasingly digital-first world, 78% of U.S. marketers point to understandi ...
- Younger Creatives In U.K. Face 'Experience Gap' In Data-Driven Marketing
Real-Time Daily, Philip Rosenstein - Friday, July 22, 2016
A study released Thursday by ad-tech company Turn found that younger creativ ...
- Why I Use An Ad Blocker -- And Why I Don't Mind Disabling It
RTBlog, Philip Rosenstein - Thursday, July 21, 2016
In a September 2015 report, eMarketer quoted a Fractl and Moz stu ...
- Google's AMP For Ads Pushes Fast Delivery
Around the Net in Video, P.J. Bednarski - Wednesday, July 20, 2016
Ads take too long to develop on mobile phones, so Google ...
- TGI Fridays Campaign Plays Off 'Hamilton' Craze
Marketing Daily, Karlene Lukovitz - Tuesday, July 19, 2016
The spot will air during prime time on the Olympics starting Au ...
- Brands Eager For Authentic Influencers
MediaDailyNews, Laurie Sullivan - Tuesday, July 19, 2016
Authenticity goes a long way. Just ask Joanna Franco, co-creator of "Sh ...
- Advertisers Increased Usage Of Emojis In Ads 609%
Mediapsssst, Richard Whitman - Tuesday, July 19, 2016
While the fun and frivolity of National Emoji Day, July 17, h ...
- Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings
Real-Time Daily, Joe Mandese - Wednesday, July 20, 2016
At a time when so-called "viewable impressions" are emerging as the indust ...
- Viceland's Promotion Targeted To Young News Junkies Who Need A Bit More Kick
TV Watch, Wayne Friedman - Wednesday, July 20, 2016
Spice up your TV viewing: Watch someone swallowing chicken embryos or ridi ...
- Facebook Supports App Event Optimization Across Its Network
Mobile Marketing Daily, Ben Frederick - Monday, July 18, 2016
Facebook now supports bidding within its app install ads that will all ...
- Ooyala Enables Server-Side Ad Insertion For Live-Streaming Video
Real-Time Daily, Philip Rosenstein - Tuesday, July 19, 2016
Premium video and ad serving platform, Ooyala, announced on Monday that i ...
- National TV Records Estimated 4% Hike For Q2
Television News Daily, Wayne Friedman - Monday, July 18, 2016
MoffettNathanson Research expects second-quarter network TV advertising to be up 4% ...
- AT&T Could Be A Sleeping Ad Giant
Around the Net in Real-Time, Tobi Elkin - Monday, July 18, 2016
AT&T, coming off the $49 billion acquisition of DirecTV last year, h ...
- Movie Studios Up Summer Marketing Spending
MediaDailyNews, Wayne Friedman - Friday, July 15, 2016
Since the week leading into the big Memorial Day weekend, movie studi ...