- Oxford Road, Veritone One Merge, Up Value For Advertisers
MAD, Fern Siegel - Tuesday, October 29, 2024
The combined entity provides advanced performance metrics and comprehensive channel coverage ...
- Google Wraps AI Future In Imperceptible Watermarks
Media 3.0, Laurie Sullivan - Wednesday, October 30, 2024
The watermarks are embedded directly into AI-generated images, audio, text and vide ...
- Google Q3 Ad Spend Rose 11%, Led By Gains In Search, YouTube
MediaDailyNews, Laurie Sullivan - Tuesday, October 29, 2024
For the first time ever, YouTube's ad and subscription revenue combined surpass ...
- Major U.S. Streamers' Q3 Ad Revenues Grow 44% To $3.5B
Television News Daily, Wayne Friedman - Wednesday, October 30, 2024
Broadcast/cable networks are projected to hit $5.1 billion ($6.2 billion without t ...
- Google Autonomous AI Agent Could Make APIs Less Relevant
Media 3.0, Laurie Sullivan - Tuesday, October 29, 2024
Microsoft and Salesforce recently announced AI agents and now Google will jo ...
- Microsoft Accuses Google Of Conducting 'Shadow' Campaigns To Undermine Its Businesses
MediaDailyNews, Laurie Sullivan - Tuesday, October 29, 2024
Microsoft's lawyer Rima Alaily alleged an astroturf group called the Open Clo ...
- Tech Lab Releases Global Privacy Guidelines For Review
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
Industry execs have a 45-day window to provide comments and input befo ...
- GroupM Exceeds 2024-25 Women's Sports Ad-Spending Goal By More Than 15%
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
More than 20 client brands have expanded their spending in women's spor ...
- Amazon Dethrones Google As Top Destination For Holiday Inspiration
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 29, 2024
Forget chatbots when it comes to researching and buying holiday gifts. Da ...
- Netflix Taps Pangis To Lead Ad Sales: Former GroupM, Ampersand Exec
Television News Daily, Wayne Friedman - Tuesday, October 29, 2024
Pangis will oversee Netflix's advertising sales and account management team for t ...
- OpenAI Moves To Support Federal Agencies, Prevention Of Cyberattacks
MediaDailyNews, Laurie Sullivan - Friday, October 25, 2024
There's a contradiction of events happeneing at OpenAI. The company's AGI Readine ...
- X Revamps Ads Platform
MediaDailyNews, Colin Kirkland - Friday, October 25, 2024
X has introduced a revamped version of its Ads platform and sa ...
- Post-Olympic Ad Market Continues Double-Digit Expansion In September
MediaDailyNews, Joe Mandese - Monday, October 28, 2024
The U.S. ad market expanded at double-digit rates for the third consecuti ...
- GAI Automating Advertising - Ad Copy In 30 Seconds
Performance Marketing Insider, Laurie Sullivan - Monday, October 28, 2024
Google has created all types of technology for AI-supported images, text, aud ...
- Trump's Stock Meme: TV Ad-Model Trends To Come?
TV Watch, Wayne Friedman - Monday, October 28, 2024
Stock market meme stocks now have a place in history when ...
- Two Yankees-Dodgers World Series Games Up 66% In Viewers
Television News Daily, Wayne Friedman - Monday, October 28, 2024
World Series TV viewing has skyrocketed versus a year ago on F ...
- Battleground Bookings: $200M+ For Final 12 Days
Marketing Politics Weekly, Joe Mandese - Friday, October 25, 2024
Democratic and Republican tickets have reserved nearly $1 billion ($968 million) ...
- From The Mouths Of Babes
Marketing Politics Weekly, Joe Mandese - Friday, October 25, 2024
"If you wouldn't want your kids to say it, your President shouldn ...
- Political Advertising Is Terrible In Both Content And Volume - Why?
Media Insider, Maarten Albarda - Friday, October 25, 2024
If the attack ad is so effective at relaying a message abo ...
- CTV Measurement Extends Deeper Into Performance Advertising
MediaDailyNews, Laurie Sullivan - Thursday, October 24, 2024
Customer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Microsoft CEO Touts Record AI Growth, Future Innovations In Letter To Shareholders
MediaDailyNews, Laurie Sullivan - Friday, October 25, 2024
The letter to shareholders - highlighted in its annual report - describ ...
- Google's NotebookLM: A Conversation With 'Customer Zero'
Media 3.0, Joe Mandese - Thursday, October 24, 2024
Google's Sarah Kennedy this morning pitched the ANA on trying its n ...
- Google Emphasizes AI Performance As Advertisers Pick Up Holiday Strategies
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Today's announcement focuses on new Performance Max features such as shareable ...
- Amazon Ads Spend Growth Continues As Google, Others Slow
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Digital advertising growth continues to slow across many platforms with the excepti ...
- DoubleVerify Expands Measurement To LinkedIn Video Ads
MediaDailyNews, Colin Kirkland - Wednesday, October 23, 2024
To strengthen its brand protections and media effectiveness, LinkedIn is expanding i ...
- How To Avoid The 7 'Deadly Sins' Of Emotionless Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, October 24, 2024
Consumer attention is difficult to capture, but emotional storytelling - rather th ...
- CIMM Report Reveals An Elephant In The Panel Measurement Room
Planning & Buying Insider, Tony Jarvis - Thursday, October 24, 2024
Thanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Democrat Vs. GOP September Ad Spend: Growing Impressions, Reach
Advanced TV Insider, Wayne Friedman - Wednesday, October 23, 2024
In three key swing states, Democrat political advertiser impressions are at ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner Program
MediaDailyNews, Laurie Sullivan - Tuesday, October 22, 2024
Ad-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Fox Corp. Restructures Ad Staff, Enhances OneFox Cross-Platform
Television News Daily, Wayne Friedman - Wednesday, October 23, 2024
Fox says the restructuring will build on its OneFox cross-media platform ...