- Are Brand-Safety Concerns Hurting Quality Journalism?
MAD, Steve McClellan - Friday, October 11, 2024
The idea for Stagwell's "Future Of News" project, CEO Mark Penn to ...
- Google Puts Data-Retention Limits On Advertising
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Google Ads will implement a data-retention policy on November 13 that limi ...
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are Made
MediaDailyNews, Laurie Sullivan - Monday, October 14, 2024
Adobe has released AI tools that advertisers and creators can use ...
- LP Ad Tags Immigrants Murdoch, Musk, Thiel As 'New Axis Of Evil'
Mediapsssst, Richard Whitman - Sunday, October 13, 2024
The ad debuted today and asserts that the three billionaire immigrants a ...
- October NFL Unit Ad Pricing Soars 9%, September Up 7%
Television News Daily, Wayne Friedman - Sunday, October 13, 2024
For week 8 of the NFL season, average pricing across NBC, CB ...
- Top-Testing Halloween Ads: Reese's, Instacart, Hershey's
MAD, Steve McClellan - Thursday, October 10, 2024
That's according to creative effectiveness ad tester System1, which bases its assessmen ...
- Google's Market Share Slips, Amazon's Rises
MediaDailyNews, Laurie Sullivan - Thursday, October 10, 2024
Google claims competition thrives in search and advertising. That argument might ha ...
- DoubleVerify Brings Pre-Screen Content Controls To Ad Campaigns On Meta
MediaDailyNews, Colin Kirkland - Thursday, October 10, 2024
DoubleVerify is introducing pre-screen content controls on Facebook and Instagram, aiming ...
- X Ends Ad-Revenue Share For Creators, Focuses On Premium User Payouts
MediaDailyNews, Colin Kirkland - Thursday, October 10, 2024
X is replacing its Ad Revenue Share program with a payout syst ...
- Advertisers Losing Consumers To Ad Fatigue
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
- Reddit AI-Driven Keyword Ad Targeting Follows Conversations
Performance Marketing Insider, Laurie Sullivan - Friday, October 11, 2024
The company released a Keyword Targeting feature on Friday that seems ...
- 'Ad Voice' Data Still Tops For Broadcast, Cable: Comscore
Television News Daily, Wayne Friedman - Friday, October 11, 2024
In Q2 2023, 87% of all ad time on TV was view ...
- Netflix's Modest Content Costs: Legacy Media Still A Working 'Frenemy'?
TV Watch, Wayne Friedman - Friday, October 11, 2024
Over the five-year period from 2019-24, Netflix revenues have grown on avera ...
- Instacart, Roku Expand Ad Partnership With Shoppable Ads, Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
Instacart and Roku have expanded their partnership to support campaigns wherever advertise ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
The joint study released today by TAG along with the 4As, AN ...
- TikTok Unveils Fully Automated Ad Solution Ahead Of Holiday Push
MediaDailyNews, Colin Kirkland - Wednesday, October 9, 2024
TikTok is introducing expanded ad options designed to help advertisers automate t ...
- DirecTV Starts A FAST Platform - MyFree DirecTV
Television News Daily, Wayne Friedman - Thursday, October 10, 2024
MyFree DirecTV will give users "curated" content, an on-demand library, and numb ...
- Spanish-Language TV Scores Major Brand Engagement Gains
Advanced TV Insider, Wayne Friedman - Wednesday, October 9, 2024
Brand messaging on Spanish-language TV networks has been 31% more effective ...
- Meta Brings New GenAI Tools To Targeted Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, October 8, 2024
Meta has introduced generative AI tools designed to help advertisers capitalize ...
- Criteo Supports Retail Media Network Launch For Department Store Belk
MediaDailyNews, Laurie Sullivan - Tuesday, October 8, 2024
The partnership will provide customers with a personalized multichannel experience ahead ...
- Trump Vs. Harris: SMB Opinions On Who's Best For Ad Industry And Economy
MediaDailyNews, Laurie Sullivan - Tuesday, October 8, 2024
Small and medium-sized businesses were surveyed to identify who they believe ...
- Wordies: This Is How AI Reimagines 1:1 Messaging
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 9, 2024
Braze co-founder and CTO Jon Hyman believes everyone will have their o ...
- 25% Of U.S. Streaming Consumers Shared Passwords, Watched Pirated Content In Last Year
Television News Daily, Wayne Friedman - Wednesday, October 9, 2024
Fifteen percent of streaming users borrow passwords, while 7% watch pirated sho ...
- Democrats' Spending 58% Higher Vs. GOP On Presidential Election TV Ads
Television News Daily, Wayne Friedman - Wednesday, October 9, 2024
From late July- Oct. 9, Democrats have spent $1.1 billion on advertisi ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Frontify Creative Confronts Ad Snafus At Launch
Out to Launch, Fern Siegel - Monday, October 7, 2024
A campaign asks: What does it mean to be on-brand in ...
- Inside Home Depot's And Walmart's Retail Media Buying
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 8, 2024
A shakeup in retail media networks is underway as Home Depot a ...
- Programmatic Gold Rush: Premium Spend Jumped In First Eight Months Of 2024
Publishing Insider, Ray Schultz - Monday, October 7, 2024
Programmatic Premium investment grew by 47% YoY, Guideline reports ...
- Former WBD Exec Cukaj Hired By Fox TV To Lead Entertainment Ads
Television News Daily, Wayne Friedman - Tuesday, October 8, 2024
Cukaj will oversee Fox's linear TV and digital businesses as well ...
- Microsoft Bundles Gaming, CTV Ad Buys
MediaDailyNews, Laurie Sullivan - Friday, October 4, 2024
Microsoft has quietly begun to offer ad media buys that combine C ...