- ACC Acquires Majority Stake In DKC
MAD, Steve McClellan - Friday, September 20, 2024
DKC, founded in 1991 by PR exec Dan Klores, has expanded i ...
- Google Readies Ad Defense In U.S. Antitrust Trial
MediaDailyNews, Laurie Sullivan - Friday, September 20, 2024
Google opened its defense in a Virginia courtroom Friday, defending against U. ...
- What A TikTok Ban Would Look Like
Performance Marketing Insider, Laurie Sullivan - Monday, September 23, 2024
Experts say TikTok could use several loopholes, but losing the appeal wou ...
- Life In The Ecosystem: Publishing Vet Hired To Help Programmatic Advertisers
Publishing Insider, Ray Schultz - Sunday, September 22, 2024
Eric Danetz of Reuters takes on a new role at AI-driven f ...
- Trump Media Faces Voter And Shareholder Marketing Spin
TV Watch, Wayne Friedman - Monday, September 23, 2024
The value of Trump Media is now $3 billion. Trump owns mo ...
- TV Ad Viewing Time Slips 1% In August, Analyst Finds
Television News Daily, Wayne Friedman - Saturday, September 21, 2024
Total ad time viewed was 4.5 billion hours - at 13% ...
- Reciprocal Advertising: New Research Proves It's Always Been The Future
Marketing Insider, Brian Wong - Friday, September 20, 2024
The concept of value exchange is far from new, but it's becomi ...
- IAB Releases In-Store Retail Media Definition, Measurement Standards
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The new definitions and measurement standards for in-store retailers will provide transparen ...
- Amazon Releases AI Video Generator For Ads
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The video generator turns one product image into a video clip ...
- Twitch Launches Brand-Customizable Game In Fortnite
MediaDailyNews, Colin Kirkland - Thursday, September 19, 2024
The new game aims to link brands with Twitch streamers while targeti ...
- YouTube Brings Ads To The Pause Screen
MediaDailyNews, Colin Kirkland - Thursday, September 19, 2024
Google has decided to show YouTube users ads when they pause video ...
- Google AI Overviews Disrupts Ecommerce, Publisher Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 20, 2024
Apart from some international markets, search has always been about Google ...
- Sinclair Raises Q3 Political Ad Revenue Estimates By 18%
Television News Daily, Wayne Friedman - Friday, September 20, 2024
Sinclair now expects political ad revenues for Q3 to be between $1 ...
- Google Adds Negative Keywords To PMax Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
Negative keywords are coming to Google Performance Max campaigns, along with n ...
- Snap Says New 'Simple' App Redesign Will Boost Ad Biz
MediaDailyNews, Colin Kirkland - Wednesday, September 18, 2024
Snap says its updated user interface seeks to simplify users' engagement option ...
- Could Google Win U.S. Antitrust Case On A Technicality?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 19, 2024
Google may have set a precedent this week when it tried ...
- Haleon Chooses PubMatic As Programmatic Partner
Publishers Daily, Ray Schultz - Wednesday, September 18, 2024
PubMatic will help healthcare firm Haleon make data-driven decisions about its programmat ...
- Roku Starts Ad Manager 'Democratizing' CTV Access
Television News Daily, Wayne Friedman - Thursday, September 19, 2024
Roku says advertisers can buy and optimize ads not just on Ro ...
- Brands Must Balance Creativity, Technology To Drive Success
MAD, Nada Bradbury - Wednesday, September 18, 2024
By striking a balance and using technology as tools rather than substitute ...
- The Search For Truth In Advertising
Media Insider, Cory Treffiletti - Wednesday, September 18, 2024
My kids believe all channels equally, and it is my job ...
- IAB: Video Commerce Ads Closing Gap Between Discovery, Purchase
MediaDailyNews, Laurie Sullivan - Tuesday, September 17, 2024
Three-quarters of consumers feel commerce in video ads is more relevant ...
- Developing The U.S. Social Commerce Ecosystem: Q&A With Orca Founders
MediaDailyNews, Colin Kirkland - Tuesday, September 17, 2024
Founders of social commerce firm Orca, which sold the first product ...
- Meta Delivers Ad Updates For The Holidays
MediaDailyNews, Colin Kirkland - Tuesday, September 17, 2024
Meta is rolling out new ad offerings for the holiday season, includi ...
- Google To Identify AI-Generated Images In Search And Ads
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
Google plans to make changes to its search engine and ad produc ...
- Reddit Users Challenge Google, Sending Business Owners A Message
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 18, 2024
Many small businesses find they can gain traction by treating Reddit ...
- AI Models Start To Reason Before Responding
MediaDailyNews, Laurie Sullivan - Monday, September 16, 2024
A new series of OpenAI models have begun to reason through compl ...
- Walmart Retail Media Network To Use Amazon-Like Flywheel Effect
MediaDailyNews, Laurie Sullivan - Monday, September 16, 2024
Walmart's plans to use its ad business and other digital services ...
- As TikTok Heads To Court, Another ByteDance App Surges In The U.S.
MediaDailyNews, Colin Kirkland - Monday, September 16, 2024
The Lemon8 app has been described as a mix between Instagram a ...
- Ad Industry Seeks Veto Of California Bill Mandating Browser-Based Opt-Out Signals
MediaDailyNews, Wendy Davis - Monday, September 16, 2024
The ANA, IAB, 4As and others are asking California Governor Gavin News ...
- New AI Tool Is Offered To Programmatic Advertisers
Publishers Daily, Ray Schultz - Monday, September 16, 2024
ViantAI automates data-intensive work, freeing users to focus on high-level tasks, t ...