- Roblox Invites Brands To Learn From 'Immersive Case Studies' In Brand-Centric World
MediaDailyNews, Colin Kirkland - Friday, September 6, 2024
Roblox has launched its own world showcasing immersive case studies from maj ...
- Google And DOJ Face Off In Battle Over Online Display Ads
MediaDailyNews, Wendy Davis - Sunday, September 8, 2024
The Department of Justice will attempt to prove Google illegally monopolized ad-te ...
- Google Display Ads Antitrust Trial Rattles Small Businesses, Publishers
MediaDailyNews, Laurie Sullivan - Sunday, September 8, 2024
Small business owners have concerns about possible outcomes of Google's DOJ antitru ...
- TikTok Alleged To Be Self-Preferencing Its Shop Platform
Performance Marketing Insider, Laurie Sullivan - Monday, September 9, 2024
Among live streaming videos and influencers pitching products, TikTok's algorithm for non-brand ...
- Analyst Outlines Google Future Post-Antitrust Trial
MediaDailyNews, Laurie Sullivan - Thursday, September 5, 2024
An analyst group at Wedbush published a research note describing the anticipat ...
- NFL Kickoff: Google Ads Gambling Rules Tighten
Performance Marketing Insider, Laurie Sullivan - Friday, September 6, 2024
Google has implemented stricter recertification guidelines and certification for gambling and gami ...
- Antitrust, Privacy, Transparency, 'Just A Gal/Guy' Agencies Take Center Stage
Media Insider, Dave Morgan - Thursday, September 5, 2024
There's a lot of change in the digital ad industry - a ...
- Snapchat To Launch Sponsored Ad Placements In Chat
MediaDailyNews, Colin Kirkland - Wednesday, September 4, 2024
Snap CEO Evan Spiegel says the ad unit is designed to he ...
- Ad Blockers: Why Consumers Turn Them Off
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
More users are looking past the convenience of paying to remove a ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%
MediaDailyNews, Laurie Sullivan - Thursday, September 5, 2024
Media buyers expect to spend 11.8% more on ads in 2024 ...
- Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News Media
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
The new coalition comes less than a month after the WFA shutter ...
- YouTube Develops Synthetic Audio ID Tech
Performance Marketing Insider, Laurie Sullivan - Thursday, September 5, 2024
YouTube is working on AI tools that advance detection of AI-generated voic ...
- Privacy May Be Taxing, But At Least There's Now A Taxonomy For It
Planning & Buying Insider, Joe Mandese - Thursday, September 5, 2024
While complying with it may still be a challenge, a new ...
- Roku Q2: Still Dominates Open Programmatic Ads Via Device Share
Advanced TV Insider, Wayne Friedman - Wednesday, September 4, 2024
Apple TV is far down in second place at 13.3%, followed ...
- Disney Celebrates 85 Years Of Marvel, 15 Years After Acquiring It
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
The spot combines archival interviews, film footage and classic comic book pa ...
- Dodging The Crossfire Of Political Advertising
Marketing Insider, Phil Case - Wednesday, September 4, 2024
How brands can remain afloat without sinking ad spend this election sea ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec Says
MediaDailyNews, Laurie Sullivan - Tuesday, September 3, 2024
The ability to identify when an AI engine does not have t ...
- X Banned In Brazil, Loses 20M Users
MediaDailyNews, Colin Kirkland - Tuesday, September 3, 2024
X's total user base is down at least 10% in 2024, whi ...
- Wieser Upgrades '24 For The 5th Time, Cites Stronger-Than-Expected Q2
MediaDailyNews, Joe Mandese - Wednesday, September 4, 2024
Brian Wieser now projects 2024 will grow 7.2% over 2023, excluding politic ...
- Google Sunsets Video Ad Platform To Prioritize AI Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
Features from an older performance ad video product will fold into ...
- DoubleClick Pitch Deck Shows Importance Of Google's Acquisition
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 4, 2024
A leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- 'The Guardian US' Names Sara Badler Chief Advertising Officer
Publishers Daily, Ray Schultz - Tuesday, September 3, 2024
Badler arrives at "The Guardian" after serving as chief commercial officer ...
- AI Simulates How Consumers Will Respond Before Ads Run
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 3, 2024
Using decades of survey-based research, Ipsos built a method that uses ...
- Valpak Rebrands Clipper Into Coupon Model, Links To Digital Wallets
MediaDailyNews, Laurie Sullivan - Friday, August 30, 2024
Groupon coupon codes for dining and entertainment discounts took many iterations ...
- Google Places Further Restrictions On GenAI Products Ahead Of 2024 Elections
MediaDailyNews, Colin Kirkland - Friday, August 30, 2024
Google says additional safeguards will apply to Search AI Overviews, YouTube AI-generat ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- Weather And Game Apps Dominate in Apple And Google Stores
Publishers Daily, Ray Schultz - Thursday, August 29, 2024
Pixalate lists the most popular apps that support programmatic advertising. ...
- Netflix Will Press Content Leverage Against Streaming Competitors: Analyst
Television News Daily, Wayne Friedman - Friday, August 30, 2024
Streaming and media players have no choice but to continue to se ...
- What A Difference 5 Days Of Olympic Ad Spending Makes
MediaDailyNews, Joe Mandese - Thursday, August 29, 2024
The good news is the ad market soared 14% in July, maki ...
- Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV
Performance Marketing Insider, Laurie Sullivan - Thursday, August 29, 2024
The startup Likewise customizes newsletters based on consumers, support from AI a ...