- Digitas And Vox Media: Is What You're Seeing Real?
Data & Programmatic Insider, Laurie Sullivan - Monday, August 26, 2024
Skepticism is rising among consumers, with 81% questioning whether what they s ...
- AAF's Hall Of Achievers This Year Includes Hollywood's Issa Rae
MAD, Steve McClellan - Friday, August 23, 2024
Issa Rae has been awarded the organization's second annual Cultural Force Awar ...
- The Shiny New Risk Advertisers Have Begun Disclosing
Media 3.0, Laurie Sullivan - Monday, August 26, 2024
A new financial "risk" has begun showing up in the SEC filin ...
- Manulife/John Hancock Makes The Case For Increased Media Spend
Performance Marketing Insider, Laurie Sullivan - Monday, August 26, 2024
Manulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Democrats' Presidential Ad Spend 9% Higher Than GOP's
Television News Daily, Wayne Friedman - Tuesday, August 27, 2024
Democrats are slightly ahead of Republicans -- $305 million versus $280 milli ...
- Linear-To-Streaming Ad Struggles: Long Road Ahead Or Drag Race Sprint?
TV Watch, Wayne Friedman - Monday, August 26, 2024
Four of the five legacy media companies were down in advertising resul ...
- Coco, Trevor Are Bigger Than Life In AE's Massive Times Square Billboard
MAD, Steve McClellan - Thursday, August 22, 2024
The 200-foot-high ad is part of American Eagle's recently refreshed "Live Yo ...
- Google Ads Return On Ad Spend Slips Into TikTok
Performance Marketing Insider, Laurie Sullivan - Friday, August 23, 2024
Loss of confidence in Google Ads' return on ad spend and pa ...
- Roku To Boost Video Ad Revenue From New DSP Deals: Analyst
Television News Daily, Wayne Friedman - Friday, August 23, 2024
Guggenheim estimates gains from new expanded DSP selling platform deals will s ...
- Study: Olympics Ads Were 44% More Inclusive Than Super Bowl Ads
Marketing Daily, Danielle Oster - Wednesday, August 21, 2024
There was "progress in the disability segment, with this group seeing themselv ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key Focus
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
LG Ad Solutions chose to work with an AI workflow automation platfor ...
- Google Signs Deal To Serve Digital News Content, Funding California Media
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
Google will now pay into a California fund for publishers and journali ...
- How Complex Reasoning In Search Will Improve Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, August 22, 2024
SearchGPT, which leverages OpenAI's GPT-4 models that excel in complex reasoning, wan ...
- A Tale Of 2 Upfronts: Linear -4%, Streaming +35%
Television News Daily, Wayne Friedman - Wednesday, August 21, 2024
It was the best of streaming sales, it was the worst ...
- First 2 Nights Of DNC Viewing Up 23% Over RNC
Television News Daily, Wayne Friedman - Thursday, August 22, 2024
The DNC averaged 20.4 million viewers, according to Nielsen, with the fir ...
- Signals Show Stabilizing Ad Market Could Crumble
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2024
Prices seem to be improving, but consumer sentiment remains at an eight-mon ...
- Google Makes Unusual Request, Apologizes For Serving Mismatched Ads
MediaDailyNews, Laurie Sullivan - Tuesday, August 20, 2024
Google reached out to advertisers after serving one advertiser's products in another ...
- Playing The Military Service Card: Lincoln Project Trumps Trump
Mediapsssst, Richard Whitman - Monday, August 19, 2024
Why would the Republicans jump all over Walz when Donald Trump offe ...
- Google: Interoperability Or Signs Of Monopoly
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 20, 2024
Dismantling years of investments and reinvestments of profit to build what so ...
- Netflix Boosts Upfront Volume 150% For 2024-25
Television News Daily, Wayne Friedman - Tuesday, August 20, 2024
Amy Reinhard, president of advertising, says results were "in line with o ...
- Harris-Walz TV Ads: Prime Time A Big Piece Of The Puzzle
TV Watch, Wayne Friedman - Tuesday, August 20, 2024
TV advertising will come "during high-viewership moments, including high-trafficked prime-time programming" sa ...
- Pilot Connects Driver Data, Gives Customers A Reason To Happy Dance
Data & Programmatic Insider, Laurie Sullivan - Monday, August 19, 2024
Pilot discovered what consumers want and used geolocation and behavioral targeting a ...
- Snap Looks To Drive Enhanced Optimization, Reach With Ad Product Updates
MediaDailyNews, Colin Kirkland - Friday, August 16, 2024
After reporting a Q2 increase in its users and revenue, Snap shar ...
- Summer Movie Box Office Falls 11%, TV Ad Spend Down 9%
MediaDailyNews, Wayne Friedman - Monday, August 19, 2024
Total summer box-office revenue has fallen 11% to $3.3 billion, according ...
- CTV: Quantifying Non-Performance In Performance Media
Performance Marketing Insider, Laurie Sullivan - Monday, August 19, 2024
Connected television took on a vibe of performance media as it matur ...
- Meta Updates AI Ad System For Further Campaign Customization
MediaDailyNews, Colin Kirkland - Thursday, August 15, 2024
Meta has announced that over the next year, advertisers will see n ...
- Lawmakers To Zuckerberg: We Read The 'WSJ'
MediaDailyNews, Joe Mandese - Friday, August 16, 2024
Citing the WSJ's reports that Meta is complicit in the sale ...
- Harris Campaign Rewrote News Headlines For Google Ads: What Went Wrong?
Performance Marketing Insider, Laurie Sullivan - Friday, August 16, 2024
The Harris campaign has been editing news headlines and using them ...
- Can Warner Bros. Discovery, Like Paramount, Find A Suitor?
TV Watch, Wayne Friedman - Friday, August 16, 2024
Bernstein Research says equity has continued to decline at the company, wi ...
- Instacart's Latest Partner Will Deliver Digital Coupons To Shoppers
MediaDailyNews, Laurie Sullivan - Thursday, August 15, 2024
Ibotta becomes Instacart's third-party coupon provider on its platform for all eligib ...